Date post: | 09-May-2015 |
Category: |
Technology |
Upload: | warply |
View: | 2,390 times |
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A mobile marketing toolbox that powers up monetization, loyalty and consumer engagement for brands and
publishers across four screens
Problem1. Mobile Marketing Is Underperforming
2. The Evolution of Brands Mobile Strategies
No Real ROI &
Limited Space!
Putting the power in
the publishers hands!After investing in the development of mobile app inventory, brands then focused on growing their user base. Now it is time to monetize this medium...
“Traditional” mobile advertising like banner-ads is failing, real-performance is very poor. Brands need to learn how to execute in the sense of new mobile marketing strategies.
Premium publishers and brands shouldn't have to rely on ad-networks to do interesting things in mobile and increase their monetisation
Warply is the SolutionA cloud based mobile marketing toolbox, that enables brands, agencies and publishers to directly send interactive mobile marketing campaigns to their customer in their context, in the most appropriate moment
Create, Segment and Send Campaigns
Geodata
Preferences and Behavioral Data
Demographics Usage Data
Social Data
Push Notification wakes up App and Displays
HTML5 Campaign1 2 3 User performs desired action with a “1-Click
functionality”
1 ClickActions(Call, SMS, Mail)
DirectPayments
Voting RichContent
HOW IT WORKS
The InboxYour New Direct Communication Channel!
Train your users to return into the app periodically to check for new updates.
Implement the Inbox in your APP without having to change the Design
Control when and for
how long Users can see
Campaigns in their Inbox
Responsible Communication
VS
Warply presents the Silent Push
Silent Push
Traditional Push
Deliver campaigns in the inbox without waking up the users device
Push notification wakes up the devices with an alert and sound
Segmentation
Facebook Demographics API Calls
Behavioral Targeting Custom Tagging
Geolocation/ Geofencing
Target using full scope of facebook demographics through the embedded facebook connect
Take advantage of existing user data by integrating into your CRM or database or set up automatic campaigns based on preconfigured Business Intelligence rules.
Set up consumers personas derived from user behavior inside the APP and based on interaction with previous campaigns
Send campaigns to specific geographical areas (geolocation) OR create a radius around your point of interest and trigger the campaign as soon as the user walks in (geofencing).
One Click Actions
Down with clicks - Up with Participation!
Cloud Control
Access your app dashboard anytime and check your campaigns statusand expiration dates
Create and manage campaigns directly within the interface
Scanned Material
Turn traditional print media to interactive multi-media with video and rich content.
Give a new utility to your app by running branded QR campaignsTrigger campaigns within your app by scanning the QR Codes.
Put QR Codes in shop windows to Scan-and-Check-In at stores for
Personalized Service
Payments and Coupons
One-time Registration
Physical and Virtual Goods
Apple Passbook Integration
Voucher Codefor the Offer
Time/PlaceDependencies
Scanned Material
Proof of Presence
Mobile Wallet Support
Perform purchases and redeem coupons directly though the application
Advanced AnalyticsMobile Analytics for PublishersReal time monitoring of your app and campaign’s performance. Track your customers from the moment they receive any campaign to the moment they enter your store and make a purchase.
Also available in
classic industry
formats!
Modular ImplementationIntegrating any Warply SDK flavor, enables your app to perform various functionalities separately or all at once!
Small Size SDK No more bad appstore reviews on large app download sizes. Warply SDK provides seamless integration, minimal external library dependencies and ships only stuff you need.
Campaigns Over Multiple AppsDifferentiation from long tail marketing solutions
Premium Ads
Unique Engaging Concepts
Localized App Inventory
Relate your Brand to Premium Apps
Deliver personalized, rich ads to your customers through apps they actually trust and USE daily!
Fresh and unique campaign templates that include geolocation, geofencing, interaction with printed material and many more concepts.
Choose from country local, premium apps inventory. Address your clients at their language through their favorite apps.
Deliver marketing messages to your users through luxury or popular apps that give your message additional value and increase trust!
Campaigns Over Multiple Apps
One Campaign Targets Multiple Apps
The same Campaign can be sent to multiple Applications in your app inventory by Warply Campaign Management Server
Campaign Throttling
Even if the app user has more than one targeted Applications installed, only one instance of the campaign will be delivered. Furthermore, users can limit the total number of campaigns they will get each week
Marketing Support
Advise you on Efficient Campaign Targeting
Support Your Campaign Creation
Assist you on Choosing Apps from App Inventory
Our account managers have accumulated knowledge from various campaigns using Warply’s sophisticated targeting mechanism. Therefore they can guide you through the dos & don’ts of a successful mobile campaign.
Warply team supports you through the entire phase of creating and running sophisticated campaign concepts such as vouchers, time dependent coupons, location based and proximity campaigns etc.
Your Warply assigned account manager will assist you on mobile property selection and efficient media planning in order to achieve maximum conversion rates through proper segment targeting.
Our Experienced Team of Marketeers Will:
Getting Started
Your APPWarply SDK
1 day
Integration
A NEW STANDARD FOR ENGAGEMENT
Go AheadCommunicate with your clients in their context!
visit us: http://warp.ly
like us: https://facebook.com/warplymail us: [email protected]