A Partnership

Car washing Company

Wash and Drive is a service oriented business specializes in washing cars using state-of-the-art equipment that is new within the city. This business will be managed by the owners: Dianne Khate Pude, Rosemae Joy Literatos, Irene Jane Elopre, John Marvin Respuesto, Arlo Vicente, Paul John Cahucom, Erwin Jera and Sidney Arcillas as a partnership. It will be located at km 5 Buhangin, Davao City.

• The business will be finance with Php 2, 500,000 of the owner’s money plus Php 1,000,000 from a bank loan. Starting cost is Php 3,291,895.54. Sales are estimated Php 3, 552,000.00 per year by the first year. A positive cash flow will be produced at the end of the first year

• Wash and Drive is a kind of business where in the partners will be giving a new way to give carwash to car enthusiast. This could help the clients to minimize the time they consume on cleaning their cars. We will offer a unique quality service to those individual who are always driving along Buhangin Road. Our potential customers are most likely professionals, both male and female who earns adequate income. Some of them are employees, businessman/woman, and of course the residents from Ladislawa Village and San Pedro Village who are living near our business location.

General Company Description• Wash and drive is a car washing business that

will provide customers a service that can consume less of their time. The business will be having 15 hours of operation. This business will be the first one to operate within the city. Its direct competitors will be the existing traditional car wash which established their business long time ago within the area.

MissionOur mission is to provide an ultimate car care experience for customers; to provide car washing service that will meet satisfaction on our clients

• The car washing business has been one of the trending businesses here in Davao City. Since Davao City is almost on the peak of improvement in terms of economy, services will be more needed specially car washing business. It is because there would be a possible increase of population and employment in the City due to economy improvement and that would mean lot of cars will soon be operating here.

• Products and ServicesThe Wash and Drive is a service oriented business which offers a fast and efficient way to clean a closed car vehicle. The business will be using a state-of-the-art facility that will be purchased abroad. This machine is used for cleaning the exterior part of the vehicle. The partners will also offer interior cleaning services for those clients who want their vehicle to be cleaned inside.

• Products Wash and Drive is a service oriented type of business where in the partners gives a new way of car washing to car enthusiast. The partners offer a business that could help the clients to minimize the time they consume on cleaning their cars. With this, the usual time the clients have allotted on the traditional carwash will be lessened.

Features and Benefits• 5-minute car wash

This 5-minute carwash is a unique service that will be introduced to the residents and passerby who owns a closed car vehicle along Km 5 Buhangin. The machine used in this service will be purchased abroad. This kind of machine is new not only in Davao but also within the Philippines. This kind of service gives the clients a unique experience and at the same time it is very customer friendly machine where in the clients would really love. The time consumed in car washing will only take 5 minutes.

• Interior Car CleaningThis type of service is an option to our clients. It is the discretion of our clients if they want to include the inside of the interior part of the car. The clients will be more comfortable having their car be cleaned inside and out.

CustomersThe Wash and Drive will offer a unique and quality service to those individual who are always driving along Buhangin Road with a closed car vehicle. This potential customers of ours are most likely professionals, both male and females who earns adequate income for their day to day living. Some of them are employees, businessman/woman, and of course the residents from Ladislawa Village and San Pedro Village who are living near in our business location.

• Nearby Village residentsThe resident owners of the nearby villages are one of our prospect clients. Since the area is near to exclusive subdivisions and villages they definitely own a closed car vehicles with different sizes and types. In reference to our market research, the majority of our clients are males with ages 25 and above with stabled job and has an average income of 20,000 and above.

• Passers-bySince the location of the business is very accessible to the main road, it is very easy to the passers-by to have their fast and very efficient car wash service. These passerbies’s might come from provinces or any other area in Davao City.

CompetitionPeople in Davao City who have vehicles like cars or motorcycles and the like usually have their car wash on their nearest car wash shops since most of them don’t have the time to wash their own vehicles. Our direct competitors here in Davao City are car wash businesses that offer traditional way of cleaning cars. These direct competitors have different kind of services but we have something similar with how we satisfy our customer through our services. What makes us different from these competitors is that we offer drive–thru kind of car wash services that uses a state-of-the-art facility. There is this one thing that the other car washing facilities have that we don’t have ̶ the customer’s trust. Thinking that our drive-thru car wash business is new to the market, most customers stick to what they have already used to. Since our drive-thru car wash business uses a new state-of-the-art technology more curious customers will surely try this kind of service.

Promotion

The Wash and Drive will promote our business through distribution of fliers near the vicinity and even in the malls. In that way the partners will be able to catch attentions from its prospective customers since most car owners are males. This promotion will last for a week before the opening and also a week after the opening. The partners will also promote the business through radio promotion and social networking sites like Facebook, Instagram and even Twitter since a lot of us now are using social networking sites as a form of communication. In the first week of our operation we will give some give-aways who avail our service. There is also a distribution of leaflets or flyers and posting of posters nearby the area like malls and subdivision.

PricingIn pricing the services we offer, we use the demand pricing strategy. This demand pricing strategy is a method of pricing where we set our price based on the desire of the customers. We used this kind of strategy because there is no existing competitor that uses the same technology. Since our business is new within the area we do not have a basis on how much we will price our service so we decided to base our pricing on the survey we had conducted. Most of our respondents had answered that they are willing to pay at a range of P 150.00 up to P 170.00 for the car wash service.

Proposed Location• The business is located in a nearby residential neighbourhood namely San Pedro Village

and Ladislawa Village and at a point where our sign is visible to drivers and car owners for at least 40 seconds and must be at corner lots, interior lots with street frontage. The location characteristics followed are the following:

• Shape: Rectangular or Square• Preferred Locations: Corner Lots, Interior Lots with Street Frontage• Street Frontage: 100 ft. +• Access: One entrance, one exit• Speed Limits; Not Above 40 MPH• Neighbours: Local Neighbourhood Retail, Fast Food, Restaurants, Banks, Automotive, Oil

Change, Grocery, Hardware, Convenience Stores Gasoline, Big Box Retail etc...• Competition: No Car Washes within ½ mile radius.• Utilities: Water, Sewer and Electric Service must be available to the lot.• Positive Attributes: Traffic light or stop sign within one block. There must be unlimited

turning movement on the street fronting the car wash. 3 or more established businesses within sight distance.

Appendices• Interior Look of the Car Wash Tunnel

Wash and Drive Signage

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