SOCIALMEDIA.ORGCASE STUDIES

Member Meeting 32Chicago, 6-15-2014

Learn more about Member Meetingssocialmedia.org/meetings

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Waste Management April SonsonaSocial media: Social business to business at WM Phoenix Open

Social Media

April Sonsona

Senior Manager, Social Media

Social Business to Business at WM Phoenix Open

July 15, 2014

April Sonsona @aprils_pen

Waste Management

Lead Social Media for company, built social media CRM

Contractor for Centers for Disease Control

Social Media Strategist - campaigns, content development,

reporting & analytics

The Home Depot

Social Media Specialist, 6 years

Part of original in-house team in charge of social media

campaigns, monitoring, reporting & analytics

Senior Manager, Social Media

Process & Planning

Pre-Tournament Activities – Sponsorship Awareness

Influencers

Charities

During Tournament – Services Awareness

Contests

Sustainability Forum

Stages

Influencers - ProAm

Influencer & Player Notification

Charities

Influencers & Charity

Process & Planning

During Tournament – Services Awareness

Contests

Sustainability Forum

Stages

Contests Highlight Services on Course

PHOTO CONTESTS WINNERS

ROUND 1 ROUND 2 ROUND 3 ROUND 4

green on 16th @tpcscottsdale #greenestshow #WantToWinSuiteTickets @wmphoenixopen @wastemanagement

Waste Management!! #golf #pga #stripeshow #greenestshow

Man these guys do it all out here! #greenestshow @ WasteManagement @WMPhoenixOpen

My first time at the @wmphoenixopen #greenestshow #axwx #perfectday

WIN

NING

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@Waste Management #greenestshow you guys have convinced my husband off 16 and to volunteer!

Again, a huge thank you to all my friends @wastemanagement for having me at their corporate box! #greenestshow #thinkgreen

New Sustainable Initiatives

Sustainability Forum Conference & Thought Leadership

Impressions – 362,000+

5 days 15,000+ #GreenestShow used 75,000+ Engagements 22 Million Impressions

Summary Social Business to Business

• Tracking & Measurement

• Influencers Match Target Audience

• Engagement

• Contests

• Sustainability Forum

• Break up event in stages

563,000 Total Attendance

Contact

April Sonsona

Senior Manager, Social Media

Waste Management

@aprils_pen

@wastemanagement

Learn more about past and upcoming Member Meetingssocialmedia.org/meetings

SOCIALMEDIA.ORGCASE STUDIES

Member Meeting 32Chicago, 6-15-2014

Learn more about Member Meetingssocialmedia.org/meetings

SOCIALMEDIA.ORG

ME

M

BER M EETIN

G 3

2

CHICAGO