I / O With I/O being our chosen artist we felt it was appropriate to look upon his previous in order to link incore themes he tends to use throughout his music videos. This would be picking out certain editing skills used to portray a specific meaning or looking at the lighting used to convey the songwriters emotions. Wasted My Time

Blurred ScenesIn this scene we are shown the time figure in the background, taking up most of the shot, however isn't in focus.Whereas, the main character is in clear focus but we can only see a portion of him. Having the main character closer to the camera or to 'us' and is looking at time gives the idea in this scene the director wanted to represent everyone and that we are all in the same position as this man; looking at time even when it is blurred to us.

Abstract Meanings

In this medium close up we are shown the main character being pushed in a wheelchair by time, the use of a wheel chair connotes to his inability to function and has to rely on time even if he, himself, does not want to. The background shows an unfocused bus, maybe relating to how, all his life, he has been unable to do much for himself, yet is continuously moving with much say, hence why the scene is so short.

Contrasting Shots

We are shown a scene in which we see two contrasting shots layered together, one being a set of bright flowers and the other an inverted image of the artist. This is to convey contrasting

feelings; showing the struggles the artists is trying to show in this music video.

Contrasting IdeasWe are presented with two contrasting views in this shot; one being the setting of the shot being in a church and the time figure dressed or disguised as a doctor, we see the time figure mocking the gestures used when in in prayer. This suggests that time restricts his time to dedicate his time to his faith, however when time is not present he begs for forgiveness.

LayeringThe use of distorted images being layered together in this music video gives the audience a glimpse into the characters inner emotions, for example, in this scene we see the character spinning with a section of the background, then followed by another section.This connotes to the audience that he isn't in loop with everybody else; he was wasted his time in result is going on without those who have not.

OverallI/O is conveying emotions of heartbreak and regret, as he is telling a story about how his past partner did not accept his dream of becoming an artist. Even though some people may see him as selfish, he is simply being ambitious and wanting to become the best that he can in his life.