PART 1 Social media

literacy: What are we talking about?

PART 2

Measuring social media literacy

The same… …but different

Social media literacy is…

‘The set of technical, cognitive, and emotional competencies required when using social media to search for information, for communication, content creation, and problem-solving, both in a professional and a private context.’

The challenge of measuring social media literacy

Toolkit

STEPS Step 1: Correlation between technical competence survey questions and

performance tests

Step 2: The relationship between the survey questions to measure social media literacy and interview data

Step 3: The relationship between the survey questions to measure social media literacy and the diary data

Step 4: Discriminant validity of and factor analysis on the survey questions

Focus: How young people develop social media literacy at home and how perceived parenting styles can serve as a factor in this development

Target group: Young people

Method: Survey & interview

Study 1: Negotiating social media at home: How young people develop social media literacy in the household

Focus: The impact of achitectural features of social media platforms on adolescents’ privacy protection behaviour and the factors that predict this behaviour

Target group: Young people

Method: Survey

Study 2: Adolescents’ privacy protection behaviour on social network sites: Do culture and architectural features matter?

Focus: Does a social media expert in the library facilitate the social media literacy development of other librarians

Target group: Employees

Method: Social network analysis & interview

Study 3: Experts as facilitators for the implementation of social media in the library? A social network approach

Focus: How civil servants deal with Twitter and how professional context factors influence this behaviour.

Target group: Employees

Method: Survey

Study 4: The necessity of Twitteracy: How and why civil servants emply Twitter for government communication

Recommendations Work context

A social media expert A social media policy

Home context Warning and guidance

No strict rules

Social media companies More flexibility in terms of disclosing personal information

Transparency about commercial practices

Q Hadewijch.vanwynsberghe@ugent.be