Date post: | 26-Jan-2015 |
Category: |
Education |
Upload: | nishant-jacob |
View: | 105 times |
Download: | 3 times |
WATCH LECTURE VIDEOS, EFFORTLESSLY
Nishant Jacob
@nishantjacob
EXPERT FOCUS AREA
My Expert Focus Area: Reducing stress on online courses caused by
procrastination, by getting people to watch a video now
BRAINSTORM All the ways
we can get Joe to watch a video
Arranged by whether we can get Joe to do it and how effective it will be
TOP IDEAS
Joe clicks on a video link in an email Joe clicks on a video link he gets in a text message Joe schedules a reminder to watch the video on his gcal Joe watches a 30 sec intro clip and clinks on a link in his
PSYCHOLOGICAL RECIPES TO TEST
Email vs text for video links Scheduling system 30 sec intro video clip in the email
CRUMMY TRIALS INSIGHTS
Email VS Text
People were more likely to click on the video link when it was delivered via text
People did not always watch the full video on their phones (self reported)
Though the text message was a stronger trigger, people prefer to watch lecture videos on their laptops
VS
CRUMMY TRIALS INSIGHTS
Email with a 30 sec intro video clip along with a link to the full video
The intro video helped people set up video watching space (find headphones, setup laptop, charger etc)
Intro video served as low barrier to entry first step (people found it very easy to do)
People didn’t always transition to the full video after watching the intro video (not a foolproof system)
Having people watch an unrelated 30 sec video clip was less effective than an intro clip to the lecture video
CRUMMY TRIALS INSIGHTS
Schedule Video watching on Google calendar
People were most likely to schedule a video just after they had finished watching one, because they were high on motivation
Giving people scheduling suggestions helped them schedule videos quicker (ex. Try scheduling video watching just after dinner)
Scheduling was more effective when people also set alarms or alerts on their phones
There was no social accountability when people scheduled their own videos
WHAT DOES THIS MEAN FOR YOU? 1. Schedule your next video watching session
immediately after watching a video (try scheduling it after something you commonly do i.e. Dinner)
2. Set a reminder on your phone to watch the video at that time
3. Get a friend to keep you accountable (ask you whether you watched your video or not)
4. Use/demand a lecture video service that sends you an email trigger to watch the video with a 30 sec relevant intro clip to the video
MOVING FORWARD
Look at longer term trends When do the triggers (email/text) start to get boring ? How can we vary the triggers ? How can we build in more social accountability ? Exploring new triggers What time of day should the triggers be delivered ?