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Watch More TV E [email protected] T @jeroen020
| Date post: | 05-Dec-2014 |
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Social Entertainment Technology & Services
HQ in Amsterdam, US office in San Francisco
Customers & partners in media, games & brands
Airplay:
~few times a year
~4 hours a day
Snack’n’zap
Feature length
Jackpot. Then nothing. For a long time.
A bit of revenue every day
Cinema Console
Write
Fund, license
Produce
Market (a lot!)
Pray (for a hit!)
Design
Fund, license
Develop
Market (a lot!)
Pray (for a hit!)
TV Web/Mobile/Social
Write
Produce Pilot
Market
Broadcast
Evaluate ◦ Write, produce Season 1,
market a bit, broadcast ◦ Wash, rinse, repeat
Design
Develop v0.9
Seed and/or market
Upload and launch
Evaluate ◦ Tweak, upload v0.91
◦ Analyse, rinse, iterate
US: 4 hours a day (2 months non-stop per year!)
TV in 99% of all households, 2.24 sets on average
TV is turned on 6h47m a day
Total hours of TV consumed: 250 billion
% Americans who say they watch too much TV: 49
Youth – hours in school: 900 behind TV: 1,500
TV commercials seen per year: 20,000
100.000.000.000 Euro
25.300.000.000 US$
100.000.000.000+ Euro ◦ 2009 US market TV revenues, Idate
25.300.000.000 US$ ◦ 2009 US market game industry revenues, Newzoo
Show Debut channel Debut year Distributor
1 Who Wants To Be A Millionaire? ITV (UK) 1998 Sony Pictures Television
2 Deal or No Deal Nederland 2 (Netherlands)
2002 Endemol
3 Wipeout ABC (US) 2008 Endemol
4 Wheel of Fortune NBC (US) 1975 CBS Studios International
5 Family Feud ABC (US) 1976 FremantleMedia
6 Don't Forget The Lyrics Fox (US) 2007 RDF Rights
7 Hole in the Wall Fox (US) 2008 FremantleMedia
8 Are You Smarter Than A 5th Grader? Fox (US) 2007 Shine International/Mark Burnett Productions
9 Jeopardy NBC (US) 1964 CBS Studios International
10 I Love My Country RTL4 (Netherlands) 2008 Talpa Media
Most Popular TV Gameshows in the World TBI, 2009
1988 The ‘Henny Huisman Effect’ is a situation where the national phone system grinds to a halt due to a sudden, massive amount of phone calls.
1996 Participation TV Multi Billion$ industry for Broadcasters, TV production companies, aggregators & Telco’s Set the standard for premium IVR and text messaging
1999 Big Brother Making headlines worlwdie Interactive voting via SMS and IVR 2008: broadcast in 32 countries, 320 million viewers
TV Lessons ◦ Scheduling & scarcity
◦ Marketing & episodes
◦ Watch when broadcast
Online ◦ Personalisation & social graph
◦ Gamification of Everything
◦ Massive multiplayer
Two-screen & new TV platforms ◦ iPad, Google TV, Apple TV, TV app stores
Ex Machina 2010
Launch quick & iterate
Artificial scarcity works
Pilot, episodes, seasons
Interaction over form
The moment matters
A TV is a TV, not a computer
Leverage your fans, involve your community
Ex Machina 2010
