Video Marketing and TacticsReal Time Marketing & Real Time Results

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Who is The Net Impact?– Twenty years Market Experience– Exceptional Technical Staff– Strong Application Design Skills– Design Expertise– Internet Marketing Expertise– Social Media Expertise– Efforts strongly based upon analytics

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Social Media = Real Time MarketingWhere Can I Place Videos for Links and Popularity?

Facebook:• Geo-targeted & profile advertising• Creating a brand name at the consumer level• Building a community for all to share• Generating leads

Twitter:• Real-time keyword marketing• One-on-one for many to see• Thought leader/ industry knowledge• Generating leads

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YouTube:• Creative Branding • Thought leader• Gain credibility• Targeted and trackable

LinkedIn:• Business driven audience• Industry knowledge• Generating partnerships / employees

Blogs:• Keyword marketing • Thought leader/ industry knowledge• Promotes user generated content• Generating leads and partnerships

Social Media = Real Time MarketingWhere Can I Place Videos for Links and Popularity?

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The ROHO Group: Integrated Campaign

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5 days old, 10 views

ranked #2!

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5 days old, 10 views

ranked #1!

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Optimizing VideosBasics

– Add tags and Titles• Search for the “most popular” of similar videos• “Embrace” their tags• Post a transcript – use subtitles• Use microformats (advanced)

– Keep videos short• Link pieces together as a playlist

– Post on unique url on your site, share to other sites• Vimeo.com, Blinkx.com, Blip.tv, Dailymotion.com …

– Use social media • Post links on Twitter• Share video On Facebook• Share page via Digg.com, Reddit.com, StumbleUpon.com …

– Like blog marketing – find influencers• Contact other bloggers/video marketers• Include links in your own marketing newsletters, emails

Video is for Search Engines

Properly Optimized, Fresh Content, User Generated Content, Quality Links, Real Time Results

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You Tube

Digg, Reddit, Stumble..

TwitterLinked In

Blog

Facebook

Website

Newsletter

Emails

Other bloggers

VimeoBlip…

comments

comments

comments

comments

retweets

comments

comments

comments

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Measuring Results: Web Analytics

FacebookLinkedInTwitterBlogYouTube

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Video Can Create Leads

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Summary

• Videos are a CRITICAL part of web marketing• Videos can be cheap production to high

production• Videos can be optimized for search engines• Videos can be linked to other web assets• Videos can be made popular by your network• Great videos and timely videos go viral

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THANK YOU

Steve Thomas

Steve.Thomas@TheNetImpact.com@TNIMAN