21
https://www.youtube.com/watch?v=ODFHTN45 vmo
https://www.youtube.com/watch?v=ODFHTN45
vmo
www.greenapes.com
Free on the App Store: greenapes.com/download
The platform for citizen, consumer and supplier and
employee engagement
Why greenApes
To save the world from environmental
destruction and social collapse
by unleashing the power of people action
through social-gaming mechanisms
Employee Engagement Platform (1/5)
• Currently Web Responsive
• www.greenapes.com/business
• Desktop Platform opened, easy to connect with other corporate IT systems.
• Each employee has his/her own sustainability profile
• Competitions in Sustainability topics can be launched in order to:
• Certify and make more effective the training modules
• Reduce costs
• Improve internal and external reputation with ‘live’ infografic
• Higher employee engagement to find innovative solutions
• Higher supplier engagement to find innovative solutions
• Greater sense of being part of the company and values
• Make it easier for the company to be part of local community sustainability efforts
Citizen Engagement Platform (2/5) • Currently IOS (by June Android and Web Responsive)
• http://www.youtube.com/watch?v=flmpRQnfeKA
• www.greenapes.com/download (for free App)
• Each citizen has his own sustainability profile (connected to the employee sustainability profile if desired)
• Citizens can: • Learn, Inspire, Share, Compete, Play, Comment
• Know people that have similar personal values
• Collaborative solutions to local community problems
• Easily find local sustainability-related services, comment and rate them
• Easily find local sustainability-related products, comment and rate them
• Be helped in using sustainability-related products/services and in changing habits.
• Local companies can: • Support and stimulate the citizens to improve their sustainability lifestyle
• Create competitions between local companies for local sustainability objectives
Consumer Engagement Platform (3/5) • Currently IOS (by June Android and Web Responsive)
• https://www.youtube.com/watch?v=hr24UDMB1bs&feature=youtu.be
• By March 2015 Product Rating feature on IOS App (now in BETA)
• Connected to individual profile (see previous slides)
• Consumers can:
• Show which sustainable products they use and prefer (product gallery)
• Comment and rate sustainable products they use
• Share on facebook/instagram (or other social media) their purchase and use of Sust-products
• Know that a friend is using a Sustainable product
• Easily access information about the product
• Access discounts and offers as a function of how much one has inspired others with ones own sustainable actions.
• Access to product specialists for feed-back and questions
• B2C companies can:
• Increase the sales making it easier to share access and information on products
• Increase client loyalty
• Receive premium information and feed-back on their products.
Sustainability Event-goers Engagement Platform (4/5)
• Currently IOS (by June Android and Web Responsive)
• www.greenapes.con/download
• http://www.deauvillegreenawards.com/index.php?lang=en
• Groups inside the App – an event is treated like a Group (see previous
slides) except that it has also some event-specific features.
• Sustainability Event organizers can:
• Engage the event goers through social/gaming mechanisms before/after/inbetween events
• Give the opportunity to event-goers to network beyond the conference event
• Give the opportunity to event-goers to think of common projects/actions
• Provide a social media loudspeaker for the event goers to be vocal with their social media friends
Volunteers Engagement Platform (5/5)
• Currently IOS (by June Android and Web Responsive)
• www.greenapes.con/download
• http://falacosagiusta.greenapes.com/
• Groups inside the App – by topic (vegans, home growing, seed
bombing) – by organization (friends of the earth, friends of the bicycle,
friends of the animals, etc.)
• NGO’s can:
• Have an easy way to measure the results of their campaigns
• Have an easy way to show the results of their campaigns on social media
• Engage their volunteers through social/gaming mechanisms
• Provide a social media loudspeaker for their volunteers to be vocal with their social media friends
What makes greenApes Unique?
1. Third Party Verified
2. Cross Sector Competencies
3. Multi-Language and Multi-channel (IOS, Android, Web)
4. Certified Innovation
5. Open & Easy to connect to other platforms/systems/apps
6. On the job & Research Experience
7. Individual-Centric (Sustainability CV)
8. 360° Engagement (employees/suppliers, consumers and citizens)
9. A Taylor Made approach to each client
1. Third Party Verified – The Jungle Guardians
www.greenapes.com 10
ECO-TRANS UNIVERSITY OF ROTTERDAM
2. Cross-sector Competencies Renato J. Orsato
Co-founder & CEO
Researcher & Professor
PhD in Strategy and Environment
Author of Sustainability Strategies
www.greenapes.com 11
Francesco G.G. Zingales
Co-founder & Partnerships
Strategy Practitioner and Entrepreneur
PhD in Strategy and Sustainability
Msc. Engineering and Env. Management
Gregory Eve
Co-founder & Operations
NGO founder
Msc. Engineering and Env. Management
Theatre and Radio Performer
Giovanni Bajo
Co-founder & IT Dev.
IT entrepeneur
15 years experience in programming
Msc. IT engineer
Giuseppe D’antonio
Advisor
Circle Me (CEO)
Google, Dada (Director)
+ Design Experts
+ Graphic Team
Sustainability, Business, Entrepeneurship, Information Technolog
y, Social Media/gaming, Design, Entertainment
3. Easy access - Multi-platform, multi-
language, international
Responsive
Platform is being implemented in engaging sever
al European Cities
4. Certified Innovation
5 winners out of 106 projects
Best Sustainability Italian Start-up 2014
Medal of the Italian President of the Republi
c
Winner of 100 Keuro funding
for spin-offs
Two International Corporate Clients wi
th 12+ months projects (Energy & Fin
ance)
5. Openness – Easy to connect to other
platforms
6. On-the-job & Research Experience - (1/3)
Different segments
30.000+ Actions on GA
IOS APP - 23
months 9000+ download
300+ competitions
2-3 weeks Max
3000+ Shared Actions on Fb
Different incentives 80 views per action!
(social loudspeaker)
On the Job & Research Experience (2/3)
• Renato Orsato has a very deep experience of Sustainability
Strategies and the idea of increasing ‘private value’ came from the
marketing research he has been exploring for his book (
Sustainability Strategies – Palgrave-INSEAD Business Press), now
translated in 5 languages.
• We are building a research project on behavioural change in
energy consumption with the leading Italian Energy provider
• We are building a project on behavioural change in diets with an
international prominent NGO and with a large food industry player
• We are working on building a project involving several
internationally reknown business schools (FGV, HEC, INSEAD) on
behavioural change for sustainability
• We are extensively using the support of Prof. Stefano Gualeni from
NHTV University of Breda Applied Sciences who’s specific
expertise is in social-gaming.
Principles Validated by the platform 3/3
• Leaders are satisfied by Inspiring
• Laggards are interested in Learning
• Short competitions (e.g. 2 weeks) generate 10 times
more interaction
• Team pressure (i.e. not letting down others) is a great
motivator
• A mix of tangible/intangible/individual/team rewards is
the most effective
• The individual sustainability profile gives pride to
individual action
7. Individual-Centric – Sustainable Profile
My Habits
My contribution
@work and
@home
My Performance
My info
My wallet
My Goals
8. 360° Engagement for Sustainability (1/4)
Citizen & Consumer & Employee
Cities
NGO’s
Companies
• We have some competitors in different European countries that
cover part of what we offer (maximum 1/3)
• None of these competitors can cover the contribution individuals
can make in all his/her three roles in life: employee, consumer a
nd citizen.
• Our corporate platform switches the view from @home to @work
with one click
• This coverage allows also the involvement in projects of a wide
array of stakeholders to which the platform can be of use in
different kind of ways
• We do not replicate what is already there, rather, we connect (or
plan to connect) with our more generalists cousins (facebook,
pinterest, instagram, twitter, linked-in, tripadvisor and foursquare
)
• In so doing we can reach a lot more people than just our users
and ensure the growth of the user base and the maximum level
of inspiration from our users good actions
9. Our Approach – deep listening and taylor making • First meeting with Client needing engagement to:
Understand the Social-Environmental objectives
Understand the Engagement needs
Understand what company platforms should connect to and how
Give a first brief explanation of what greenApes is
Openly exchange/brainstorm ideas and possible uses of the platform
• Back office reflection on:
Best use of the platform for the needs proposed
Understanding of additional competencies needed to run successfully the project ‘on top’ of the platform (change management, project management, behavioural or cultural framing, communication plan, social media marketing campaigning or evaluations of results, etc.)
Preparation of project options for discussion
• Second meeting with Sustainability-Related Manager
Present the proposal and gather feedback for final proposal preparation (cycle back and forth until we get it right)
