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Water by Watsan

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ENVIROTECH ENVIROTECH PRIVATE LIMITED PRIVATE LIMITED www.watsan.in www.watsan.in Chandrasekaran Chandrasekaran To provide clean drinking water through our electricity free, maintenance free & affordable water purifiers Chandrasekaran Chandrasekaran Jayaraman Jayaraman [email protected] [email protected] +91 +91-944444 1181 944444 1181 1
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Page 1: Water by Watsan

ENVIROTECHENVIROTECH

PRIVATE LIMITEDPRIVATE LIMITED

www.watsan.inwww.watsan.in

Chandrasekaran Chandrasekaran

To provide clean drinking water through our electricity free,

maintenance free & affordable water purifiers

Chandrasekaran Chandrasekaran

JayaramanJayaraman

[email protected]@watsan.in

+91+91--944444 1181944444 1181

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Page 2: Water by Watsan

Problem 70% of Indians 70% of Indians (800 million) (800 million) have no have no

access to clean drinking water access to clean drinking water

i.i. 400 million families (35%) 400 million families (35%) cannot use electric run purifiers

as there is no power in their villages.

ii. High maintenance which they cannot affordii. High maintenance which they cannot afford

iii.iii. Every day 15 children in India die due to water borne Every day 15 children in India die due to water borne

diseases!diseases!

Source: usnews.com

http://www.usnews.com/news/world/articles/2016-03-22/india-has-the-most-people-without-clean-

water-report-says

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Page 3: Water by Watsan

Solution: Clay based natural Water Purifiers

Existing ProblemExisting ProblemExisting ProblemExisting Problem WATSANWATSANWATSANWATSAN WATER PURIFIERS WATER PURIFIERS WATER PURIFIERS WATER PURIFIERS

Non Affordable 60% less expensive than standard water purifiers

Power unavailability or scarcity Electricity Free: Saves almost 50KW per family/year

High Maintenance Maintenance Free: Saves $200 per family/year

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High Maintenance Maintenance Free: Saves $200 per family/year

Loss of water Retains 100% water unlike other standard water purifiers (28000 lt/year of water saved for every water purifier)

Loss of essentials minerals and salts Retains essential minerals and salts needed in purified water

Page 4: Water by Watsan

ProductMicro filtration based purifier using nano-clay filters

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Page 5: Water by Watsan

Product

Larger capacity purifiers to cater community halls,

schools and orphanages

Special add-on cartridges to

remove arsenic / fluoride

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Page 6: Water by Watsan

Government projects : 50000Child care centres : 5000CSR initiative : 1000Flood rehabilitation : 2000Old Age homes /orphanages: 2000Individual urban and rural homes: 34000

TractionQuantity supplied so far in numbers (100,000 plus going on in 2016 - 17)

Individual urban and rural homes: 34000ARSENIC REMOVAL : 5000

6Premier Govt. Scientific Agencies

Page 7: Water by Watsan

ProductElectricity

needed to runChange of parts

afterFiltering

Pathogens

Filtering Heavy metals

Removing Odour and

colour

Removing Removing arsenicarsenic

Removing Removing FluorideFluoride

Removing Removing ironiron

WATSAN’sTerafil water filter

No 10 years����

���� ���� �������� �������� ��������

Competition

Pureit Intella Yes 5 months����

���� ���� xx xx xx

Aquafresh RO Yes 5 months���� ����

���� xx xx xx

Tata Swach No 5 months����

���� ���� xx xx xx

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Page 8: Water by Watsan

27 Cities (150 million people)

396 towns (108 million people)

4738 urban towns (122 million people)

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8

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Market In INDIA out of 1.36 billion population spread in %

600,000 villages (979 million people)600,000 villages (979 million people) 72

We will target to sell at least 1 million water purifiers in next 18 months

1 million x18 US$ per standalone filter = 18 million US$ revenue, impacting 4 million lives

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Page 9: Water by Watsan

Go to MarketDirect Sales: If funded, we will have representatives in each of 29 Indian statesEach state sale/month:Each state sale/month: 1000 nos.1000 nos.Monthly total sale: 29,000 nos.In 2017-18: 3,48,000 nos.In 2018-19: 6,96,000 nos.(double the effort)

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3 year plan consolidatedNo. of purifiers sales , targeted

1. Prospects:

Direct sales through our network

2. Direct Buyers:

Government/ CSR/ NGOs/

3. Export

Export to developing countries

Total projected (impacting people)One purifier = 4 persons/family

2017-19 1.04 million 0.3 million 0.5 million 7.36 million people

Page 10: Water by Watsan

Business Model

Projected Profit & Loss Statement (in Millions – US $)

Description 2017-18 2018-19

Income 6.0 12.0

Net Profit After Tax 0.06 0.09

Net Margin % 9.0 9.3Net Margin % 9.0 9.3

Break Even Point in amount 0.35 0.35

Break Even Point - quantity of purifiers to be sold)

102,599 138,465

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Page 11: Water by Watsan

Chandrashekaran J – Founder Director & CEO

• 28 years of experience in product designing, processes and manufacturing

• National Consultant for UNIDO

• Holds 3 patents to his credit

• National Award winner from G.O.I for Innovation 2012, 2015

• Topper in Plastics technology

Team

P N Subramanian - Director

• 35 years of experience in formation of companies, strategic planning, HR• 35 years of experience in formation of companies, strategic planning, HR

• Serial Entrepreneur with ventures in Social enterprises

• TiE Charter Member

• Mechanical engineer with MBA from XLRI

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Anurag Gupta - Mentor

• 20 years of experience, now servings as Board Member and CEO for Indian organizations

• Built and led businesses ranging from $55m to $100m across India and APAC regions

• Core expertise – Building organizations, P&L management, Growth Hacker

• MBA from NYU Stern and LSE

Page 12: Water by Watsan

Ask

•$15,00,000 funding for :•Deploying marketing personnel in all 29 states of India, overheads, advertisement expenses: 1,000,000 US$•Capacity building and expansion of production capability: 500,000 US $

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•Capacity building and expansion of production capability: 500,000 US $

•to enable us reach 1 million households ( 4 million people) in 2 years•to enable us reach 18 million revenue in year 2018

Page 13: Water by Watsan

Awards

Finalist 2014

Winner 2016

Finalist 2015Winner 2015

FORCE- PARK Shared Value Award for 2014 -

innovation for BoP, in memory of Shri

C.K.Prahlad2 National Awards from Ministry of Petrochemicals 2012, 2015

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Page 14: Water by Watsan

Water for All

[email protected]: +91- 9444441181

www.watsan.in

WATCH the pitch - in YouTubehttp://tinyurl.com/grq5jyp

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