Date post: | 12-Apr-2017 |
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Small Business & Entrepreneurship |
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ENVIROTECHENVIROTECH
PRIVATE LIMITEDPRIVATE LIMITED
www.watsan.inwww.watsan.in
Chandrasekaran Chandrasekaran
To provide clean drinking water through our electricity free,
maintenance free & affordable water purifiers
Chandrasekaran Chandrasekaran
JayaramanJayaraman
[email protected]@watsan.in
+91+91--944444 1181944444 1181
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Problem 70% of Indians 70% of Indians (800 million) (800 million) have no have no
access to clean drinking water access to clean drinking water
i.i. 400 million families (35%) 400 million families (35%) cannot use electric run purifiers
as there is no power in their villages.
ii. High maintenance which they cannot affordii. High maintenance which they cannot afford
iii.iii. Every day 15 children in India die due to water borne Every day 15 children in India die due to water borne
diseases!diseases!
Source: usnews.com
http://www.usnews.com/news/world/articles/2016-03-22/india-has-the-most-people-without-clean-
water-report-says
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Solution: Clay based natural Water Purifiers
Existing ProblemExisting ProblemExisting ProblemExisting Problem WATSANWATSANWATSANWATSAN WATER PURIFIERS WATER PURIFIERS WATER PURIFIERS WATER PURIFIERS
Non Affordable 60% less expensive than standard water purifiers
Power unavailability or scarcity Electricity Free: Saves almost 50KW per family/year
High Maintenance Maintenance Free: Saves $200 per family/year
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High Maintenance Maintenance Free: Saves $200 per family/year
Loss of water Retains 100% water unlike other standard water purifiers (28000 lt/year of water saved for every water purifier)
Loss of essentials minerals and salts Retains essential minerals and salts needed in purified water
Product
Larger capacity purifiers to cater community halls,
schools and orphanages
Special add-on cartridges to
remove arsenic / fluoride
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Government projects : 50000Child care centres : 5000CSR initiative : 1000Flood rehabilitation : 2000Old Age homes /orphanages: 2000Individual urban and rural homes: 34000
TractionQuantity supplied so far in numbers (100,000 plus going on in 2016 - 17)
Individual urban and rural homes: 34000ARSENIC REMOVAL : 5000
6Premier Govt. Scientific Agencies
ProductElectricity
needed to runChange of parts
afterFiltering
Pathogens
Filtering Heavy metals
Removing Odour and
colour
Removing Removing arsenicarsenic
Removing Removing FluorideFluoride
Removing Removing ironiron
WATSAN’sTerafil water filter
No 10 years����
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Competition
Pureit Intella Yes 5 months����
���� ���� xx xx xx
Aquafresh RO Yes 5 months���� ����
���� xx xx xx
Tata Swach No 5 months����
���� ���� xx xx xx
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27 Cities (150 million people)
396 towns (108 million people)
4738 urban towns (122 million people)
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Market In INDIA out of 1.36 billion population spread in %
600,000 villages (979 million people)600,000 villages (979 million people) 72
We will target to sell at least 1 million water purifiers in next 18 months
1 million x18 US$ per standalone filter = 18 million US$ revenue, impacting 4 million lives
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Go to MarketDirect Sales: If funded, we will have representatives in each of 29 Indian statesEach state sale/month:Each state sale/month: 1000 nos.1000 nos.Monthly total sale: 29,000 nos.In 2017-18: 3,48,000 nos.In 2018-19: 6,96,000 nos.(double the effort)
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3 year plan consolidatedNo. of purifiers sales , targeted
1. Prospects:
Direct sales through our network
2. Direct Buyers:
Government/ CSR/ NGOs/
3. Export
Export to developing countries
Total projected (impacting people)One purifier = 4 persons/family
2017-19 1.04 million 0.3 million 0.5 million 7.36 million people
Business Model
Projected Profit & Loss Statement (in Millions – US $)
Description 2017-18 2018-19
Income 6.0 12.0
Net Profit After Tax 0.06 0.09
Net Margin % 9.0 9.3Net Margin % 9.0 9.3
Break Even Point in amount 0.35 0.35
Break Even Point - quantity of purifiers to be sold)
102,599 138,465
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Chandrashekaran J – Founder Director & CEO
• 28 years of experience in product designing, processes and manufacturing
• National Consultant for UNIDO
• Holds 3 patents to his credit
• National Award winner from G.O.I for Innovation 2012, 2015
• Topper in Plastics technology
Team
P N Subramanian - Director
• 35 years of experience in formation of companies, strategic planning, HR• 35 years of experience in formation of companies, strategic planning, HR
• Serial Entrepreneur with ventures in Social enterprises
• TiE Charter Member
• Mechanical engineer with MBA from XLRI
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Anurag Gupta - Mentor
• 20 years of experience, now servings as Board Member and CEO for Indian organizations
• Built and led businesses ranging from $55m to $100m across India and APAC regions
• Core expertise – Building organizations, P&L management, Growth Hacker
• MBA from NYU Stern and LSE
Ask
•$15,00,000 funding for :•Deploying marketing personnel in all 29 states of India, overheads, advertisement expenses: 1,000,000 US$•Capacity building and expansion of production capability: 500,000 US $
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•Capacity building and expansion of production capability: 500,000 US $
•to enable us reach 1 million households ( 4 million people) in 2 years•to enable us reach 18 million revenue in year 2018
Awards
Finalist 2014
Winner 2016
Finalist 2015Winner 2015
FORCE- PARK Shared Value Award for 2014 -
innovation for BoP, in memory of Shri
C.K.Prahlad2 National Awards from Ministry of Petrochemicals 2012, 2015
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Water for All
[email protected]: +91- 9444441181
www.watsan.in
WATCH the pitch - in YouTubehttp://tinyurl.com/grq5jyp
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