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THE IMPORTANCE OF GOOD PR &
COMMUNICATIONS Karen Ford & Adeline Fox
October 27, 2016
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WHO IS WaterPR?
Weworkexclusivelyforwater-centricclientsonwater-relatedissuesinTexas.
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WORK SAMPLES: Harlingen Irrigation District
• Branding• Website/Social• NewsleCer• Factsheets• Videos• Radiointerviews• Newsstories• ReportstoTWDB
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“If you don’t tell your story, someone else will tell it for you.” Anditmightnotbecorrect.
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COMMUNICATION CHALLENGES
• RealityversuspublicpercepJon• VulnerabilitytonegaJvemediacoverage/aCenJon• LimitaJonsofJme,moneyandstaff• Lackofastrategicplan,internalandexternal• Consistentmessaging
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BOARD MEMBER COMMUNICATIONS
Createslocal/communityengagement
Providesthefactsfirst-hand
ProtectsagainstbadpublicpercepJon
ProvidesGCDaccountability
Benefits
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COMMUNICATION TOOLS FOR STAFF
• Digitalmedia• Websites,socialmediaandvideos
• Printmedia• Pamphlets,brochures
• Outreach• Events/programs
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WORKING WITH THE PRESS
• Maintainamediacontactlist• EstablishrelaJonshipswithkeyreporters• Sendapressreleasewhenyouhavenews• Submitopinioneditorialonimportantissues• Invitereporterstoevents• Establishtalkingpointswhenbeinginterviewed• Determinewhowillbethekeyspokesperson• BeproacJve,notreacJve
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STRENGTH IN PARTNERS
• TexasA&MAgriLifeExtension• USDA-NaturalResourceConservaJonService• LocalmuseumsoruniversiJes(TexasTechoreventhemaroonandorangeschools)
• OtherGCDs(WATTSconference)• CivicorganizaJons(Lions’Club,RotaryandKiwanis)
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CONTACT & QUESTIONS
KarenFord [email protected] [email protected]
www.waterpr.comFindus:@WaterPROffice:512-477-5445