1999: 155Mb fibre begins to unlock the creative potential

A tale of digital disruptionwww.watershed.co.uk

Growing the Network through Trusting the Participants2002 create www.DShed.net as shared publishing space

Image from A Personal History of Corruption by Joe Magee

The network of participants grows exponentiallybut this leads to complex issues of organisational identity.

Who creates the permissions?

We become a cultural connectorartists, creative business, audiences, universities, technology companies…

above all a creative mix of events, activities & people‘If it didn’t exist it would be necessary to invent it’

2006 : we shift focus to experience not just product

Audiences tell us that It feels relaxing & stimulating, familiar & risky,

entertaining & intellectual

At last language which talks about what we have been doing

2007 Creative Britain Watershed is a prime example of a highly connected, flexible, porous piece of cultural and creative infrastructure. Watershed is more than just an arts cinema. It is at once a cultural centre,

a business broker, a social networker, a research and innovation facility, a café/bar, and a cultural tourist attraction. This is because it has developed organically over the years to

become totally embedded in place.

2008 OfComCritical to Watershed’s core mission and to its subsequent success is a commitment to putting the ‘user’, ‘audience’ or

‘market’ at the heart of its programming.

2008: Create inter-disciplinary innovation space for knowledge creation and sharing pmstudio.co.uk

Navigating the dilemma between money & meaningInternational Futures Forum research

We are most interested in collisions of experience and cultures, to create something new. A laboratory for experiment, risk and disruption. We are a router and amplifier of cultural ideas, creativity and technology.

Making Money £3.7m in 2011

custodians, not managers, of a shared cultural space

Making MeaningBuilding relationships through cultural dialogue

Visitor experience – BristolAudience engagement - Region & Global

Talent development – National

Ambitious, Connected, CuriousGenerous and Open

Local and Global

Doing things with people not for peopleSocial space at the Heart of Connectivity and Innovation

Communicating and sharing our values

WATERSHED

STAKEHOLDERS

SOCIETY

CULTURAL VALUE CONSTELLATION

CREATIVE ECONOMY

MULTI-ECONOMY

Production Participation Potential

Making Meaning Co-creating Public Value

Mak

ing M

oney

Susta

ining

Activit

y

New Ideas

New Experiences

New Services

Reso

urce

s

Fund

raisi

ng +

Sale

s +

Ventu

re Ph

ilant

hrop

y

Our Logic ModelBuild relationships

Permission to playCrowd diversity

Shared trust

12

Listen & Learn

Image: The Elders by Lisa May Thomas

the best small city of the future is Bristol in the UK, scoring particularly well in the business friendliness category, due in part to its concentrated high-tech and knowledge-based sectorsfDi Intelligence 2012

Be Authentic - Stay Relevant