URBAN ENTERTA INMENT - L IFESTYLE VENUE - FAMILY ATTRACT ION

Contents1. What is Wave House? • Urban Entertainment • Lifestyle Venue • Family Attraction

2. Wave House Business Model • The Big Picture • Income Streams • Competitive Advantage • Locations

What is Wave House?Wave House is a unique mix of sport, music,

entertainment, food, drink and retail

Urban Entertainment

What is Wave House?An unforgettable setting for parties,

group bookings, corporate events and PR launches

Events & Shows

What is Wave House?Wave House encapsulates the Californian

beach lifestyle - fun, active leisure and relaxation

Lifestyle Venue

What is Wave House?Wave House Bar & Grill: great for families, awesome for a night out!

Surf, Eat, Drink, Party!

What is Wave House?Cutting-edge surf technology supplies perfect

waves for all ages, novice to pro

Family Attraction

What is Wave House?Th e ultimate day out, a thrilling

experience for families and friends

Royal Palace of Youth Culture

Wave House Business Model1. The Big Picture • Unique Marketing Hook • Strategic Brand Partnerships • Urban Business Model

2. Wave House Income Streams

3. Competitive Advantage

4. Wave House Locations

Unique Marketing Hook• Cutting-edge surf attractions generate global TV, Print

and Web media content, delivering an exceptional marketing hook

• A unique experience integrating surfi ng, music, entertainment, food, drink and retail drives high visitor numbers

• The combination of activities and the visual appeal of the waves increase dwell time and average customer spend

• The patented FlowBarrel™ 10 ft barrelling wave, is kept exclusive to Wave House venues

• Wave House is the place to be, and be seen

Th e Big Picture1. Unique Marketing Hook

Strategic Brand Partnerships• Wave House works on a site-by-site basis with land owners and

developers to establish the optimal business model for the location

• Wave House has strong relationships with action sport brands, delivering the right mix of retail presence, athlete access and sponsor marketing to a venue

• Wave House appeals to the youth demographic and generates effective media content, attracting long term strategic sponsors and partners, eg Siemens, Royal Caribbean, MTV, Billabong

Th e Big Picture2. Strategic Brand Partnerships

Urban Business Model• Compact wave technology enables venues in densely

populated urban locations

• Flexible designs, indoor and outdoor, between 10,000 sq ft and 200,000 sq ft

• The skill-based nature of surfi ng and the appeal of the Wave House lifestyle guarantee repeat visitors

• Daily, weekly and seasonal trends are managed through proven operations; the right demographic is targeted at the right time, from families to competitions to corporate events

Th e Big Picture3. Urban Business Model

Wave House Business Model1. The Big Picture

2. Wave House Income Streams • Surf Sessions and Lessons • Surf Events and Shows • Live Music • Restaurant, Bar, Nightclub • Associated Retail • Corporate & Group Events • Residential & Hotel

3. Competitive Advantage

4. Wave House Locations

Wave House Income StreamsTh e surf attractions cater to all board

riders, from total novice toseasoned professional

Surf Sessions and Lessons

Wave House Income StreamsWave House supplies non-stop entertainment, captivating the audience through competitive

events and thrilling shows

Surf Events and Shows

Wave House Income StreamsUp-and-coming acts plus major stars play

Wave House, a live music venue with an average capacity of 2000 guests

Live Music

Wave House Income StreamsFood and drink are at the heart of Wave House;

the bar and grill is perfect for families, beach parties and special event guests

Restaurant, Bar & Nightclub

Wave House Income StreamsAction sport brands support Wave House because it

reaches untapped inland markets

Associated Retail

Wave House Income StreamsWave House is a multi-faceted venue that caters

to group parties, corporate events, product launches and PR campaigns

Corporate & Group Events

Wave House Income StreamsWhether a hotel, cruise ship or residential development,

Wave House’s surf attractions are proven in increasing occupancy & room rates

Residential & Hotel

What is Wave House1. The Big Picture

2. Wave House Income Streams

3. Competitive Advantage • Proprietary Technology • Brand Partnerships • Marketing, PR & Media • eCommerce

4 Wave House Locations

Competitive AdvantageWave House is the market leader with

exclusive technology secured by world wide patent protection

Proprietary Technology

Competitive AdvantageWave House has secured multi-national

sponsorships with cash investments in excess of $30+ million in the past 5 years

Brand Partnerships

Competitive AdvantageWave House is a year-round marketing hook,

generating global TV, print and web media

Marketing, PR & Media

Competitive AdvantageFrom offl ine to online, Wave House utilises its media

content and network of sites to cross-market to new and existing customers

eCommerce

Wave House Business Model1. The Big Picture

2. Wave House Income Streams

3. Competitive Advantage

4. Wave House Locations Current Locations • Durban, South Africa • San Diego, USA • Santiago, Chile

Under Development • Sentosa Island, Singapore

Proposed • Dubai • Spain • London • Las Vegas • Virginia Beach, USA • Largo, Florida • Australia • Portugal

Wave House LocationsIntegrated into Gateway Shopping Mall

Attracts 2 million additional visitors per year2 FlowBarrels and 2 FlowRiders

Durban, South Africa

Wave House LocationsWave House Headquarters, Mission Beach, California

Generates $4 million in Food & Beverage income over 4 month season

San Diego, USA

Wave House LocationsEntertainment anchor for sport focused

Shopping Mall

Santiago, Chile

Wave House LocationsUnder Construction -opening Spring 2009

Sentosa Island, Singapore

Wave House LocationsProposed development including

Flying Reef surfi ng pool, FlowBarrels and FlowRiders

Dubai, UAE