Ways to measure social media

MEASURING SOCIAL MEDIA MARKETING

Braj Mohan Chaturvedi I [email protected] I +91 9958166889

buzz for a brand based on volume of posts andimpressions

Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009

buzz based on nature of buzz by category and topic


buzz based on time of the buzz and shift in buzzovertime


nature of buzz, which includes seasonality,competitive nature


buzz based on stages in purchase funnel, whichinclude researching, transaction, post-purchase etc.


channel of choice which include forums, socialnetworks, blogs, twitter, etc


buzz based on content proliferation and popularity


buzz based on number of fans, followers, friends


buzz based on growth rate of fans, followers, andfriends


change in virality and rate of change in virality whichinclude connections to fans, followers, and friends


rate of virality and change in virality rates over timewhich include second-degree reach


level of engagement through embeds, installs,downloads, uploads


level of engagement like, favourites, comments,ratings, social bookmarks, subscriptions, page views


change in search engine rankings and share of voicefor all social sites promoting the brand


increase in searches due to social activity


percentage of buzz containing links, which is rankedby influence of publishers


percentage of buzz containing multimedia includingimages, video, audio


share of voice on social sites when running paidmedia in same environment


influence of consumers, publishers reached


influence of brands participating in social channels


demographics of target audience engaged with socialchannels and reached through social media


demography, geography of participating consumers


social media habits and interests of target audience


sentiment by volume of posts and impressions


shift in sentiment before, during, and after socialmarketing programs


languages spoken by participating consumers andtime spent on distributed content


time spent on site through social media referrals


Percentage of traffic generated from paid media


frequency of social interactions per consumer,percentage of videos viewed


number of user-generated submissions received


relative popularity of social media content


exposures of virtual gifts, number of virtual giftsshared


number of user-generated submissions on brandassociation, purchase consideration, brand reference


impact of offline marketing or events on socialmarketing programs or buzz


user-generated content that can be used by themarketer in other channels


measuring customer satisfaction and customersassisted through buzz


savings generated by enabling customers to connect with each other


volume of customer feedback generated using buzz


research & development time saved based onfeedback from social media


suggestions implemented from social feedback


costs saved from not spending on traditionalresearch


buzz resulting into leads generation, productssampling, discount redemption rate


buzz resulting into visits to store locator pages,online sales, offline sales, and other offline behavior


buzz impacting ratings, reviews, rate of customer,visitor retention


buzz impacting customer lifetime value


buzz impacting conversion and change in preference


buzz impacting customer acquisition, cost ofcustomer retention


buzz impacting change in market share


attendance generated at in-person at events


calculating savings per customer assisted throughdirect social media interactions compared to otherchannels like call centers, in-store.


Date post:	01-Nov-2014
Category:	Technology
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Ways to measure social media

Technology