Date post: | 06-Aug-2015 |
Category: |
Marketing |
Upload: | matthew-robinson |
View: | 367 times |
Download: | 2 times |
LOCATION-BASED MARKETING
Uses what we know about the location of people and places to deliver a contextual advertising experience.
NATIVE NETWORKv.
A custom branding execution that is an extension of the specific app a consumer is engaged with.
Campaigns span across a network of different types of apps, creative executions are not customized to each platform.
PERFORMANCE BRANDINGv.
Focused on driving a specific action within a given moment, less on an overall user experience.
Focused on driving awareness of a brand and influencing changes in user behavior over time.
OPERATING SYSTEM
TRAFFIC TYPE
TARGETING
ROUTE LENGTHWEATHERDAY PARTINGHOME & WORKDESTINATION
TARGETING
Italy France U.S. Israel
1. Retail2. Fuel3. Hotels4. Entertainment
1. Retail2. Fuel3. Grocery4. Entertainment
1. Restaurant2. Hotel3. Fast food4. Grocery
1. Retail2. Restaurant3. Tech4. Fuel
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