WCCP Policy Exchange Mission

Barcelona, Spain November 12‐18, 2011

Innovation as a Driver of Economic Development & Job Creation

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Table of Contents

Itinerary...........................................................................................................................3

Delegates.......................................................................................................................16

Boston Profile.............................................................................................................23

Sample of Boston Start‐Up Initiatives..............................................................24

Barcelona Profile.......................................................................................................26

Barcelona Attractions..............................................................................................29

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Saturday, November 12, 2011 5:50 PM Depart Logan International Airport Terminal E for London Heathrow Airport, Overnight Flight: American Airlines #6163

Sunday, November 13, 2011 5:15 AM Arrive London Heathrow Airport American Airlines Terminal 5 7:30 AM Depart London Heathrow Terminal 5 for Barcelona Airport, Flight: American Airlines #6290 10:30 AM Arrive Barcelona Airport ∙ Transfer to Hotel Condes ∙ Free time for rest and relaxation: check the “Barcelona Attractions” Guide on Page 27 5:00PM Tour of the Sagrada Familia 7:00PM Dinner and Activity

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Monday, November 14, 2011 Attire: Business

8:30AM ­ 9:30AM Breakfast 10:15AM ­ 10:30AM Welcome at Barcelona Activa 10:30AM­11:00AM Barcelona in the World: Global Figures and Positioning

Mario Rubert, Director of International Promotion Strategy, Barcelona City Council 11:00AM ­ 11:40AM Barcelona Activa Presentation: “Do It in Barcelona” Program

Anna Molero, Managing Director of Barcelona Activa 11:40AM ­ 12:00PM Break 12:00PM ­ 1:00PM Guided Tour of Glòries Entrepreneurship,Center & Business Incubator

Elena del Rey, Responsible for Institutional Cooperation, Barcelona Activa Marc Sans, Institutional Cooperation Officer of Barcelona Activa

1:00PM ­ 2:00PM Guided Tour of the Professional Development Center and Can Jaumandreu Elena del Rey, Responsible for Institutional Cooperation Marc Sans, Institutional Cooperation Officer of Barcelona Activa

2:00PM ­ 3:30PM Lunch Sonia Recasens, Deputy Mayor of Economy, Enterprise and Employment, Barcelona City Council Jordi Joly, CEO of Economy, Enterprise and Employment, Barcelona City Council Anna Molero, Managing Director of Barcelona Activa Mario Rubert, Mario Rubert, Director of International Promotion Strategy, Barcelona City Council Elena del Rey, Responsible for Institutional Cooperation of Barcelona Activa

4:00 ­ 5:30 PM Visit to Barcelona City Council 5:30PM ­ 7:00PM Tour of Barcelona 8:00PM Dinner and Activity

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Tuesday, November 15, 2011 Attire: Business

8:30AM ­ 9:30AM Breakfast 10:00AM ­ 11:00AM Presentation at 22@Barcelona

Josep Miquel Piqué, Director of Strategic Sector

11:00AM ­ 11:30AM Presentation “Live Project” (Sustainable Mobility) 11:30AM ­ 12:00PM Break 12:00PM ­ 1:30PM Guided tour of 22@ District

Marc Sans, Institutional Cooperation Officer 1:30PM ­ 3:00PM Lunch

Elena del Rey, Responsible for Institutional Cooperation Marc Sans, Institutional Cooperation Officer

4:00PM ­ 6:00PM Visit to PRBB Barcelona Biomedical Research Park 6:00PM ­ 8:00PM Visit to BioCat 8:30 PM Dinner

Wednesday, November 16, 2011

Attire: Business 8:30AM ­ 9:30AM Breakfast 10:00AM ­ 10:30AM Welcome at Autonomous University of Barcelona Ramon Moles, Managing Director FEPSI

Ana Ripoll, Rector of the UAB (Autonomous University of Barcelona) 10:30AM ­ 12:30PM Visit to the UAB Research Park

1:00PM ­ 2:00PM Lunch

5:00PM ­ 6:30PM Visit to Barcelona Graduate School of Economics 7:00PM ­ 8:00PM Tour of Palace 8:00PM 20th Anniversary Celebration: Catalonia and Massachusetts Cooperation Dinner Hosted by FemCat Alan D. Solomont, US Ambassador to Spain and Andorra Senén Florensa, Secretary for Foreign Affairs, Government of Catalonia and President of the Executive Committee Artur Mas, President of Catalonia Carlos Sumarroca, President of FemCat

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Thursday, November 17, 2011 Attire: Business

8:10AM Welcoming by ADIF and RENFE in the Authorities’ Room at Barcelona‐Sants Station 8:30AM Departure to Madrid Breakfast on board

Visit to the Driver’s Cabin 11:15AM Arrive in Madrid Visit to the Puerta de Atocha Station

Meetings at BankInter 1:30PM ­ 2:30PM Welcome Cocktail/Lunch and Networking 2:30PM ­ 3:45PM Overview of Madrid and the Public Sector: Jesús Sainz, President of PromoMadrid Elisa Robles, Executive Director of Economy and Technological Innovation of the Region of Madrid Jorge Sainz, Deputy Director of Research of the Region of Madrid

3:45PM ­ 4:00PM Break

4:00PM ­ 5:00PM Overview of Madrid and the Private Sector Juan José Güemes, Chairman of the International Center of Entrepreneurship at IE Business School Juan Rosas, Managing Director of Bankinter Foundation of Innovation

8:00PM Dinner at Ambassador Alan Solomont’s Residence

Friday, November 18 2011

11:00AM Depart Hotel for Airport 1:45 PM Depart Madrid­Barajas Airport for Boston Logan Airport Flight: American Airlines #5674 3:45 PM Arrive Boston Logan Airport, Terminal E

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Monday, November 14, 2011

8:30 ­ 9:30AM Breakfast 10:15AM ­ 10:30AM Welcome at Barcelona Activa Barcelona Activa is a local development agency of the City Council of Barcelona. As a business incubator and technology park, they assist entrepreneurs with aligning their business goals with the economic development strategies of the city. The agency has created state of the art facilities that encompass 16 projects under their vision of stimulating human capital, entrepreneurship, businesses, employment, and technology. 10:30AM ­ 11:00AM Barcelona in the World: Global Figures and Positioning Mario Rubert, Director of International Promotion Strategy, Barcelona City Council Mario Rubert has been working at the Barcelona local government since 1993, always in the field of economic promotion. After working for 4 years as Deputy Director for Economic Promotion at Barcelona City Council, Mr. Rubert became responsible for the city's international marketing and economic promotion strategies, as a Director of Promotion of Foreign Economic Activity at Barcelona Activa, the Local Development Agency. From 2003 to 2007 he was appointed Managing Director of the Sector of Economic Promotion of Barcelona. His responsibilities included the managing of the areas of promotion of retail commerce, municipal markets, entrepreneurs and employment, tourism and international promotion of the city. Since 2008 he has worked as Deputy Director of International Promotion Strategy. He is in charge of designing and coordinating the actions to attract foreign investment, managing the brand "Barcelona" and promoting the business opportunities of the city. 11:00AM ­ 11:40AM Barcelona Activa Presentation: “Do It in Barcelona” Program

Anna Molero, Managing Director of Barcelona Activa Anna Molero Romén is currently Managing Director of Barcelona Activa, a Local Development Agency of the City Council of Barcelona, after previously serving Exective Director (April 2008‐ March 2009). Prior to these positions, she worked for the Government of Catalonia in the Cabinet of the Minister of Economy and Finances. She worked as advisor to the Minister in areas related to economic promotion, the business sector and industrial policy, R+D+I, international economic relations, energy and trade. She was also responsible for the supervision and elaboration of proposals, reports, studies and evaluations in these fields of economic policies. Between March 2005 and February 2007, she had once again worked for

Barcelona Activa, where she was responsible for European Programs and Fundraising. She was responsible for the coordination of European projects about local economic development and the follow‐up of new sources of funding (European funds, state funds, and regional administrations). She was also coordinator of the urban project of the European Commission. Prior to that, she gained extensive experience at a European level, working as an analyst in the Department of Economic Analysis of the General Directorate of Foreign Relations for the European Commission, Belgium. Following that, she worked for the United Nations Economic Commission for Europe (UNECE) in Switzerland as an assistant in the projects and research, and the expansion of the project Beyond the Enlargement of the European Union. As technical assistant, she worked for the Generalitat de Catalunya in European affairs with regard to regional policies and structural funds, the policy for SMEs, relations with third countries and international public contracting. Finally, she was technical assistant in the area of Europe, expanding the internationalization of the Catalan companies in the western, central and eastern European markets. 11:40AM ­ 12:00PM Break

Itinerary

Monday, November 14, 2011 12:00PM ­ 1:00PM Guided Tour of Glòries Entrepreneurship Center & Business Incubator Elena del Rey, Responsible for Institutional Cooperation, Barcelona Activa Marc Sans, Institutional Cooperation Officer of Barcelona Activa

Marc has been the Institutional Cooperation Officer at Barcelona Activa for just over eight years, since September 2003. He works together with Barcelona Activa's managing team to set the International Cooperation Agenda of the Local Development Agency of the City of Barcelona. His extensive experience in the area of building institutional cooperative relations and partnerships between local agencies and public institutions from across the world has helped him become incredibly successful within the company. Previously, he spent time in the field of law, serving as Assistant to Director of Legal Department at Eurgabinet Gestio for three years and Assistant to the Head of the Legal Department at Paradis Group for six years.

He has helped with the transfer of knowledge, methodologies and tools to support entrepreneurship, business growth, digital training and professional guidance. He has three years experience in coaching and training entrepreneurs, as well as in the analysis and assessment of the feasibility of various business projects. He also boasts 10 years of experience in legal management of merchant corporations, and has set up franchises in the fast food, retail and elderly care sectors. Marc facilitates knowledge transfer projects in the fields of entrepreneurship, business growth, digital training and professional guidance, has worked on many EU funded projects. He specializes in developing highly effective ways of building partnerships between institutions and government.

1:00PM ­ 2:00PM Guided Tour of the Professional Development Center & Can Jaumandreau The Professional Development Center is Barcelona Activa's facility for Career Development, bringing together a whole range of services and resources to aid in career development for students, job seekers and working citizens who are seeking to change professions. This free walk‐in center is the first of its kind in both Spain and all of Europe, where users can find resources and solutions to all their work‐related needs and issues. PDC is a Metropolitan reference is utilized by more than 73,000 people each year. Can Jaumandreau houses Barcelona Activa’s Experience Programs and several programs that provide information, counselling, orientation, motivation, training and job placement for both unemployed citizens and people who seek to gain upward mobility.

2:00PM ­ 3:30PM Lunch 4:00PM ­ 5:30PM Visit to Barcelona City Council 5:30PM ­ 7:00PM Tour of Barcelona 8:00PM Dinner

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Tuesday, November 15, 2011

8:30AM ­ 9:30AM Breakfast 10:00AM ­ 11:00AM Presentation at 22@Barcelona Stretched over 115 blocks, 22@Barcelona is gaining international recognition as a project that not only fulfills the needs of the local Poblenou community, but is becoming an international gateway for innovation. This extensive economic redevelopment site and innovation district is a host to new public facilities, homes, green space, and businesses. There are currently 7,000 thriving companies in 22@, half of which moved to the district after 2000, representing a 62.5% increase in workers. Poblenou is a historically industrial neighborhood that had previously remained socially and spatially detached from the rest of the city. Working in conjunction with local development agency Barcelona Activa, 22@Barcelona transformed the obsolete and abandoned industrial areas into a district with great social and economic vitality. NEW JOBS GENERATED: 130.000. INVESTMENT IN INFRASTRUCTURE PLAN: 180 million Euros. Website: http://www.22barcelona.com Josep Miquel Piqué, Director of Strategic Sector

Josep Miquel Piqué has been the CEO of 22@Barcelona since November 20th 2007. His long profes‐sional experience in university management has leaded him to promote and lead Postgraduate Pro‐grammes, Technology Transfer Centers, University Incubators and Innovation Science and Technol‐ogy Parks. He has promoted several hybrid organizations that exemplify the partnership model of University‐Industry‐Public Administration.

During his years at La Salle‐Universitat Ramon Llull, as Director of the Innovation Park of La Salle Barcelona, he fostered the creation of technology‐based companies, especially Born Global Compa‐

nies. He has published several papers in journals on Innovation Systems and Entrepreneurship and participated in several international forums in Europe, the Americas, and Asia. The central focus of his work is the promotion of Knowledge‐based Economy and Society in order to maintain 22@Barcelona as a world innovation hub.

11:00AM ­ 11:30AM Presentation LIVE Project (Sustainable Mobility) Live (Logistics for Implementation of Electric Vehicles) is a public‐private platform that was concieved with the aim of giving support to and promoting the development of electric mobility in the city and metropolitan area o Barcelona. The development partners of this project are Barcelona City Council, via the areas of Environment, Mobility and Economic Promotion; the Government of Catalonia, via the Catalan Energy Institute; and the Companies ENDESA and SEAT. Website: http://w41.bcn.cat/web/guest/que‐es‐live/projecte‐live 11:30AM ­ 1:30PM Guided tour of 22@ District Marc Sans, Institutional Cooperation Officer 1:30PM ­ 3:00PM Lunch

Elena del Rey, Responsible for Institutional Cooperation Marc Sans, Institutional Cooperation Officer

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Tuesday, November 15, 2011

4:00PM ­ 6:00PM Visit to PRBB Barcelona Biomedical Research Park Recognized as the largest Biomedical Research Cluster in southern Europe, PRBB is a convergence of intellects and society in the field of health and life sciences. The joint effort of eight research centers along with four technology platforms creates the environment for innovative solutions in medical research. PRBB is an initiative of the Government of Catalonia, the Barcelona City Council and Universitat Pompeu Fabra. It is a large scientific infrastructure physically connected to Hospital del Mar that gathers together six public biomedical research centers. Website: http://www.prbb.org 6:00PM ­ 8:00PM Visit to BioCat As the Biomedical, Biotechnology, and Medical Technology cluster continues to grow in Catalonia, this organization has been premier support to centralizing research activities and exploration in this BioRegion. This organization coordinates with a large network of over 25,000 researchers, 350 companies, and over 400 research groups in the Barcelona and global alliance. Biocat promotes collaboration among the stakeholders in the biocluster and a number of organizations both in Catalonia and on a national and international level. Biocat proposes flexible and innovative solutions to the challenges facing the biotechnology, biomedicine and medical technology sector, always seeking the highest quality and efficacy. Biocat’s agenda is clearly client oriented and follows a firm commitment to our objectives and the people. Website: http://www.biocat.cat 8:30 PM Dinner

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Wednesday, November 16, 2011 8:30AM ­ 9:30AM Breakfast

10:00AM ­ 10:30AM Welcome at Autonomous University of Barcelona Ramon Moles, Managing Director GRISC

Ramon Moles is currently director of GRISC (Centre de Recerca en Governança del Risc: Governance of Risk Research Centre) and coordinator of the research activity termed PRECORR (Prevenció de la corrupció: Prevention of Corruption), which focuses on the study of corruption in the public‐administration sector and on its relations with the Market.

Ana Ripoll, Rector of the UAB (Autonomous University of Barcelona) 10:30AM ­ 12:30PM Visit to the UAB Research Park The UAB Research Park is a private not‐for‐profit foundation, established in 2007 as a basic tool for three leading research bodies: the UAB, the Spanish National Research Council (CSIC) and the Institute for Agricultural and Food Research ad Technology (IRTA) to promote and improve the transfer of knowledge and technology between the University and business. Its official constitution has made it possible to give structure to a situation which already existed, given that its origins go back to the 1980s when the first research centers began to be established on the UAB campus at Bellaterra, centers of both the University and other collaborating organizations.

Website: http://parc.uab.es/

1:00PM ­ 2:00PM Lunch

5:00PM ­ 6:30PM Visit to Barcelona to Graduate School of Economics The Barcelona Graduate School of Economics is an institution for scientific cooperation for research and graduate education in economics and the social sciences. It was founded in July 2006 by four academic institutions (Universitat Pompeu Fabra, Universitat Autònoma de Barcelona, CSIC and CREI) whose reputations, faculty, and resources underpin the School and its activities. The Barcelona GSE is also supported by six private institutions: The Agbar Group, AXA Reseach Fund, Banc Sabadell, Caixa de Catalunya savings bank, "la Caixa" savings bank, and the FemCAT Foundation, as well as by the Ministry of Economy and Finance of the Catalan Government and the Barcelona City Council. It also receives significant funding from the "Consolider‐Ingenio 2010" initiative of the Spanish Government, launched to promote research excellence. Website: http://www.barcelonagse.eu/

7:00PM ­ 8:00PM Tour of the Palace

8:00PM Dinner Organized by FemCat Femcat is a foundation whose core purpose is to pursue and encourage initiatives to foster the progress of the Catalan society. Business people and top executives working with a single objective in mind; that of taking an important step forward over the next 10 years in order to transform Catalonia into an economically and socially leading country in both Europe and the rest of the world. Website: http://www.femcat.cat/

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Wednesday, November 16, 2011 FemCat Dinner Guest List

Members of FemCAT Carles Sumarroca – Vice­president of Grup COMSA EMTE

Carles Sumarroca is the Member of the Board of Trustees of Universitat Politècnica de Catalunya, Chairman of ACEIM (Associació Catalana d’Empreses d’Installació i Manteniment) and Chairman of FemCAT. He is the Vice President of COMSA EMTE, the second‐largest Spanish unlisted group in the infrastructures, services, engineering and systems sector. The group has companies in 14 countries and employs 9.000 people.

Josep Mateau – General Manager of Reial Automòbil Club de Catalunya (RACC). CEO of RACC Grouo

Josep Mateau is a Member of the Board of Trustees of Universitat de Barcelona, Member of the Executive Committee and the Board of Spanair, and Honorary Patron of FemCAT. Since 1996 he has served as the General Manager of RACC (Reial Automòbil Club de Catalunya) and CEO of its group of companies. The group has 2.100 employees and over 250 delegations in Spain.

Xavier Cambra ­ Chairman of Dèria Editors Xavier Cambra is the Secretary General of FemCAT, and previously served as Secretary General of Cercle d’Economia (1990‐1996). Since 1996 he has worked as President of Dèria Editors, publishing house specialized in essay, and Mobil Books, which coordinates editing projects for third parties. Between 2003 and 2008 he was Secretary and Speaker for the management board of Futbol Club Barcelona. Ramon Carbonell – Vice­president of Copcisa

Ramon Carbonell serves as the Chairman of Eoliccat and Vice‐Chairman of the Catalan Association of family‐owned businesses. Since 2002, Mr. Carbonell has been the Vice‐president of Copcisa Corp, a group of construction and public works companies. He is also the President of EolicCat, the association that groups the constructors and concessionaries of Eolic electricity production facilities. He is on the board of directors of the Catalan Association of Family Companies and was the driving force behind Project Ágora, dedicated to the training and counseling people called to succeed the management in Family‐owned companies.

Charles C. Coward – Partner of Uría Menéndez

Charles C. Coward joined Uría Menéndez in 1975 and has been a partner since 1981. As the founder of the Barcelona office, he led the firm’s Latin American practice and coordinated its real estate group from Madrid before returning to Barcelona in 2004 as the office’s senior partner. He handles a wide range of business transactions, concentrating on real estate and project finance for real estate developments, and has coordinated several high profile property transactions in Spain

Eduard Geli – Partner of Uría Menéndez

Eduard Geli joined the law practice Uría Menéndez in 1987 has been a partner since 1998. In 2000 he moved to New York and assumed responsibility for that office. Upon his return to Barcelona he took control of the Corporate and M&A Practice Group until 2007. His practice is focused in mergers and acquisitions, banking, securities and corporate law.

Carles Grau – Public Sector Director, Microsoft Ibérica

Before joining Microsoft, Mr. Grau performed leadership roles in other Information Technology companies, such as Hewlett‐Packard, Sun Microsystems, Accenture and Telefónica. After a few successful years as General Manager of Microsoft for Catalunya, Comunitat Valenciana and Balears, in 2010 he ascended into his current role as Public Sector director of Microsoft Ibérica.

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Wednesday, November 16, 2011

FemCat Dinner Guest List Joan Gummà – Vice­President of Abantia Joan Gummà is the Vice President of Abantia, an engineering and construction group specializing in installation, assembly, maintenance and construction with activity in Spain, Poland and Greece. Founded in 1944, it has a turnover of 300 M€ and employs 2.000 people. David Nogareda – President and CEO of Laboratorios Hipra S.A. David Nogareda is the CEO of Laboratorios Hipra, a company undertaking research, production and marketing of veterinary pharmaceutical products. Xavier Pujol – Chief Executive Officer of Ficosa International SA

Xavier Pujol is the CEO of Ficosa, an international group of 39 companies, including factories and engineering divisions in 18 countries. Mr. Pujol is at present the CEO and member of the Board. Ficosa is a Spanish industrial group that is a world leader in research, development, production and marketing of motor vehicle systems and components. It is devoted to the research, development, production and commercialization of systems and parts for the automobile, for both commercial and industrial vehicles. It is an official supplier and technological partner of a vast majority of the vehicle producing companies from all over the world.

Lluìs Rullán – President of Lumine (Mediterránea Beach & Golf Community) Mr. Rullán has been General Manager of Riu Hotels, President of Occidental Hotels, Commercial Manager of Savings Bank “La Caixa”, Executive President of Port Aventura. At present he is the President of Lumine (Mediterránea Beach & Golf Community). Lumine Mediterránea Beach & Golf Community is Europe’s benchmark family community, with a high‐quality offer of leisure, activities, relaxation, privacy and tranquility. Apart from its unique residential community, the complex has 3 top‐level golf courses and a private club with all leisure, relaxation and sports facilities.

Manel Sarasa – Vice­chairman of Openbravo

Manel Sarasa is a serial entrepreneur. He served as Openbravo CEO from 2006 to 2010. During his tenure Openbravo was born and maintained its worldwide leadership in the open source ERP space. Prior to Openbravo, he worked in DiamondCluster International (now Oliver Wyman) and Andersen Consulting (now Accenture). At DiamondCluster Manel recurrently advised CEOs of newly established telecom operators during their startup and post startup phases in four different continents.

Roger Valsells – Investment Advisor of Amat Finques

Roger Valsells manages the investment branch of Amat Finques, a group of companies offering property management, property rental and sale and property consultancy. Prior to this, he was the Chief Executive Officer of Natur System, a family company where he led the succession process. He divided the company in three separate business units, participated in the sale to Copisa and lead its integration process into the group. He is also a member of the Catalan Association of Family‐Owned Businesses.

Teresa Navarro – Technical Secretary of FemCAT After an international experience in refining and marketing with British Petroleum, Teresa Navarro joined Universitat Politècnica de Catalunya and later CIDEM (Innovation Agency of the Generalitat de Catalunya), managing the technological entrepreneurship programs. Ms. Navarro joined FemCAT in July 2008. She coordinates the FemCAT projects dealing with innovation, entrepreneurship, and education.

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Wednesday, November 16, 2011

FemCat Dinner Guest List Andrew Davis – Generalitat de Catalunya

Andrew Davis has served as Head of the Catalan government’s delegation to the United States since 2008. Prior to his appointment, he was a Research Fellow at the European Institute of the London School of Economics and Political Science.

Mariona Rico – Executive Advisor to the Secretary for Foreign Affairs , Generalitat de Catalunya Mariona Rico was the Executive Advisor to the Director General of the European Institute of the Mediterranean (IEMed), a think tank devoted to Euro‐Mediterranean relations. Members of GRISC Ramon Moles – General director FEPSI­GRISC. Member of World Class Cities Partnership (WCCP)

Ramon Moles is currently director of GRISC (Centre de Recerca en Governança del Risc: Governance of Risk Research Centre) and coordinator of the research activity termed PRECORR (Prevenció de la corrupció: Prevention of Corruption), which focuses on the study of corruption in the public‐administration sector and on its relations with the Market.

Anna Garcia Hom – Researcher, GRISC, Universitat Autònoma de Barcelona Member of World Class Cities Partnership (WCCP)

Anna Garcia Hom is currently a researcher with GRISC and coordinator of research activity with NEGRISC (The Negotiation of Risk). This activity focuses on analyzing the configuration of the social perception of risk in complex technological environments and in constructing risk‐governance models.

Joaquìn Rodrìguez – Researcher, GRISC, Universitat Autònoma de Barcelona Member of World Class Cities Partnership (WCCP)

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Thursday, November 17, 2011 8:10AM Welcome by ADIF and RENFE in the Authorities’ Room at Barcelona­Sants Station Adif, the Administrator of Railway Infrastructures, is a state‐owned company that answers to the Ministerio de Fomento. Adif plays a leading role in promoting the railway sector, working towards converting it into the ideal mode of transport and facilitating access to the infrastructure under fair conditions. Website: http://www.adif.es Renfe (Red Nacional de los Ferrocarriles Españoles) is the state‐owned company which operates freight and passenger trains on the 1668‐mm "Iberian gauge" and 1435‐mm "European gauge" networks of the Spanish nationalrailway infrastructure company. Website: http://www.renfe.com/ 8:30AM Departure to Madrid Breakfast on board and Visit to the Driver’s Cabin 11:15AM Arrive in Madrid Visit to the Puerta de Atocha Station

Meetings at BankInter

1:30PM ­ 2:30PM Welcome Cocktail/Lunch and Networking 2:30PM ­ 3:45PM Overview of Madrid and the Public Sector: Jesús Sainz, President of PromoMadrid

Since July 2007 Jesús had served as President of PROMOMADRID, a company established by the Madrid Regional Government, together with the Chamber of Commerce, Caja Madrid and the Madrid Employers Association, to promote the Madrid Region internationally, attracting foreign direct investments and fostering exports.

Elisa Robles, Executive Director of Economy and Technological Innovation of the Region of Madrid Jorge Sainz, Deputy Director of Research of the Region of Madrid

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Thursday, November 17, 2011 3:45PM ­ 4:00PM Break 4:00PM ­ 5:00PM Overview of Madrid and the Private Sector Juan José Güemes, Chairman of the International Center of Entrepreneurship at IE Business School

Juan José Güemes is a Spanish politician, a former member of the Madrid Assembly from thePeople's Party who served as Minister of Health and Minister of Employment and Diversity for the Autonomous Community of Madrid. In 2010, he was appointed President of the International Center for Entrepreneurial Management at IE Business School.

Juan Rosas, Managing Director of Bankinter Foundation of Innovation 7:30PM Dinner at Ambassador Alan Solomont’s Residence Alan D. Solomont, United States Ambassador to Spain and Andorra

Ambassador Solomont is Chairman of the bipartisan Board of Directors of the Corporation for National and Community Service. He was appointed by President Clinton in 2000, re‐appointed by President Bush in 2007 and elected chairman in 2009. Ambassador Solomont has spent his professional career in the health and elder care arenas. He is Chairman of Solomont Bailis Ventures, which invests in early stage health care companies. He was the Co‐Founder of HouseWorks, a home care company that helps seniors remain independent and supports families caring for aging relatives. He is also Founder and Managing Director of Angel Healthcare Investors.

As a Senior Fellow and Visiting Instructor at Tufts University, Ambassador Solomont has taught an undergraduate political science course on the American Presidency. He has served on several nonprofit and for profit boards, including the Boston Medical Center, Boston Private Bank & Trust Company, Angel Healthcare Investors, The New Israel Fund, Israel Policy Forum, the University of Lowell and the University of Massachusetts, Tufts University, John F. Kennedy Presidential Library Foundation, and the WGBH Educational Foundation. He has chaired the Board of Combined Jewish Philanthropies of Greater Boston and Hebrew Senior life, a large nonprofit elder care provider in Boston.

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Delegates Joseph Albanese Founder & CEO,

Commodore Builders

Joe Albanese is the founder and CEO of Commodore Builders. He is a Registered Professional Engineer, with a degree in Civil Engineering from UMass Lowell and an MBA from Boston University. His life‐long career in construction has included executive positions with A.J. Martini, Macomber and Shawmut before founding Commodore in 2022. In 2007, Joe served for 6 months as a Commander of the 22nd Naval Construction Regiment. He retired as a Captain in the U.S. Navy Civil Engineer Corps in September 2009, after 28 years of military service. Joe sits on the board of the New England Center for Homeless Veterans and on the Board of Advisors for the UMass Lowell Francis College o f Engineering. He is a member of the CM Industry and Professional Advisory Council for Wentworth Institute of Technology. He sits on the Executive Committee and Board of Directors for the Associated General Contractors, and is a member of the Board of Directors for the Massachusetts Building Congress. Email: jalbanese@commodorebuilders.com

Robert C. Buckley Senior Partner,

Riemer & Braunstein LLP

Land use planning, commercial real estate law, and environmental law are the focus of Bob's practice. He is recognized for his experience in developing comprehensive zoning initiatives for mixed‐use development projects and his expertise in environmental issues, including wetlands and Brownfield sites. His work on several projects has been cited by Massachusetts officials as examples of creative and responsive zoning. Bob's projects have been featured in local and national publications, including The Boston Globe, Boston Business Journal, and The Wall Street Journal. He also has written articles for several publications and has spoken at forums on land use and zoning issues associated with commercial real estate development. Recently, Bob completed the permitting of the Shire Pharmaceutical (750,000 s.f.) and Cubist Pharmaceutical campuses in Lexington, Massachusetts. Bob received his undergraduate degree from Dartmouth College and his Juris Doctorate from Boston College Law School. Email: rbuckley@riemerlaw.com

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Delegates Danielle Duplin Vice President,

Fidelity Investments, Center for Applied Technology

Danielle D. Duplin is Vice President at the Fidelity Center for Applied Technology (FCAT), an innovation catalyst for Fidelity Investments. Danielle designs and produces seminars on emerging trends in business and technology that connect 40,000 employees worldwide with educators, experts and entrepreneurs. Danielle is also executive producer and co‐curator of TEDxBoston, an independently organized TED conference that features Boston area luminaries, social innovators, and artists whose "Revolutionary Ideas” are solving local and global issues. In her previous roles as Director and Principal Software Engineer, Danielle and her teams designed and deployed innovative applications that helped debut Fidelity on the World Wide Web and launch a Benefits Outsourcing business. Additionally, Danielle wrote, directed, and hosted Telefest, an award‐winning internal TV series on Fidelity's strategic initiatives. Danielle began her career as a Software Engineer at Eaton Corp. in New York, and relocated to Boston for assignments at MIT Lincoln Labs and American Science & Engineering in Cambridge, MA. Email: danielle.duplin@fmr.com

Michael Lake Executive Director,

World Class Cities Partnership Michael is the Executive Director of the World Class Cities Partnership, headquartered at Northeastern University. As Executive Director, Michael establishes and develops relationships with municipal governments and universities around the world, creating a global network of partner cities dedicated to implementing public policy to address shared challenges facing 21st century cities. Michael's career in public service has spanned from serving two United States Presidents as Special Assistant for White House Operations to serving the former Prime Minister of Ireland as a policy research analyst and most recently serving as Director of Development for United Way of Massachusetts Bay and Merrimack Valley. A native of Melrose, Massachusetts, Michael was the first and only graduate in history from Northeastern University or the state of Massachusetts to have completed five undergraduate degrees simultaneously. He graduated summa cum laude studying Finance, Po l i t i c a l S c i en ce , Commun i c a t i on s , Entrepreneurship and Management Information Systems. Email: m.lake@neu.edu

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Delegates Yoon Lee

Executive Director, Boston World Partnerships

Yoon Lee is the Executive Director of Boston World Partnerships, an international network of leaders who connect businesses to resources in Greater Boston to help them launch, grow and succeed in the region. Prior to her current role, Ms. Lee was BWP's Director of Engagement and Programs, in which she managed the Connectors program and oversaw all offline events. Before coming on board with BWP, she spent four years in Executive Education at Harvard Business School, led an international team that planned and delivered executive programs on and off campus. Ms. Lee oversaw the operations of several flagship Chinese‐English bilingual programs done in partnership with business schools in China and Europe, which launched Exec Ed's global portfolio. Her career at HBS was preceded by two years working for an educational consulting firm, Edu‐Link, and as a freelance flute instructor, academic tutor, and translator. Email: yoon@bostonworldpartnerships.com

Kevin P. Martin Jr. Managing Director,

Kevin P. Martin & Associates, P.C Kevin P. Martin, Jr. is the Firm’s Managing Director and Chair of the Executive Committee. He has led the Firm through a period of significant growth and expansion focusing on client satisfaction and retention. Formerly with KPMG, Kevin has over 25 years experience in public accounting. Actively involved in the not‐for‐profit and affordable housing industries, he works to advance the missions of his clients. Considered an expert in community‐based revitalization, community and economic development, business strategy and negotiation, and performance measurement, he is a frequent and dynamic lecturer and speaker in both industry and best practices subjects. His most recent presentations have been on the Low Income Housing and New Market Tax Credit Programs, National Stabilization Program (“NSP2”) and Public Relations Related to Niche Marketplaces. Kevin is Chair of the Board of Trustees of The Arthritis Foundation, Massachusetts Chapter and serves on the National Steering Committee for Reorganization. Email: kmartinjr@jpmonline.com

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Delegates Edward J. Meehan

Partner Skadden, Arps, Slate, Meagher & Flom

LLP Ed Meehan handles trials and disputes before courts, arbitrators, mediators and administrative agencies, with an emphasis on alleged business and securities fraud, construction, corporate restructuring and other complex civil litigation including class actions. Mr. Meehan also conducts internal investigations regarding alleged wrongdoing in the U.S. and abroad on matters before the Securities and Exchange Commission, the Department of Justice, the Department of Labor and other agencies. Mr. Meehan is also active in public interest legal work, serving for example as a member of the D.C. Circuit Task Force appointed by the chief judges to address pro bono representation in bankruptcy cases, and is the lead editor for the ABI’s reviews of opinions issued by courts in the D.C. Circuit. Email: edward.meehan@skadden.com

Tom Palmer Consultant,

Tom Palmer Communication Tom Palmer is an independent communications consultant in the Boston area and owner of Tom Palmer Communication. He consults on public relations and marketing matters and specializes in advising clients on how to communicate clearly and effectively with the public, government, and the media, both traditional and digital. His clients are primarily but not exclusively in the real estate industry. Tom was a Boston Globe reporter and editor for more than 30 years. He joined the Globe in 1976 and served at various times as copy editor, assistant national editor, assistant foreign editor, investigative reporter with the Globe's Spotlight Team, general‐assignment reporter, roving national reporter, and roving foreign reporter. Immediately before leaving the Globe in May 2008, he covered real estate and commercial development for six years, and before that the Central Artery/Ted Williams Tunnel project (Big Dig). Email: tompalmer@rcn.com

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Delegates Lowell L. Richards III Chief Development Officer,

Massport

Mr. Richards is responsible for Massport’s agency‐wide strategic and master planning activities, including the airports and the seaport, as well as the agency’s private commercial and residential real estate development in South Boston, East Boston, and Charlestown. He joined Massport in the spring of 1999. Under his direction, Massport received MEPA certification of the Final EIR for the Commonwealth Flats Development Area, authorizing development of over 3 million s.f. of hotel, office, retail and residential development. This EIR was one of the first to be approved under MEPA ’ s a reawide regulations. During his tenure, construction has commenced on over 3 million square feet of maritime industrial, commercial office and apartment development on Massport property leased to developers. An additional 2 million sq. ft. is in the preconstruction pipeline. He also has direct responsibility for third party development at Massport’s 3 airports. Mr. Richards previously was an Assistant Secretary of Administration and Finance and Chief Development Officer for the Commonwealth and Deputy Mayor for Fiscal Affairs and Collector‐Treasurer in Boston. His private sector experience includes senior responsibilities at Cabot, Cabot & Forbes, a national commercial real estate development company based in Boston. Email: lrichards@massport.com

Tim Rowe Founder & CEO, Cambridge

Innovation Center Tim Rowe is the founder and CEO of Cambridge Innovation Center. CIC houses approximately 350 startup and early stage technology companies, and is perhaps the densest collection of startups anywhere in the world. Google, Inc. began in New England within Cambridge Innovation Center, as did Great Point Energy and many others. Approximately 550 companies have gotten their start at CIC since it was founded in 1999. At last count about $1.1B had been invested by venture capitalists in these companies. Tim is also a Founder and Venture Partner with New Atlantic Ventures, a $120M early stage venture fund based in Kendall Square. Notable past investments include EnerNOC, a leader in demand‐response energy management, and Qliance, a Seattle‐based company revolutionizing how primary care is delivered. Tim was named one of Boston’s “40 under 40” young business leaders by the Boston Business Journal, and was elected in the Spring of 2009 as President of the Kendall Square Association, which he helped found. The KSA seeks to improve, promote, and protect this important global technology hub. Email: rowe@cictr.com

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Delegates

Daniel Spiess Research Director,

World Class Cities Partnership Dan is a Research Associate at the Dukakis Center, working with the World Class Cities Partnership, and the Economic Development Partnership. Dan received his Ph.D. from the University of Michigan. His doctoral dissertation focused on political decision‐making in planning, public participation, and community‐based organizations with additional research interests in economic and community development, environmental planning, and environmental justice. Prior to his doctorate, Dan worked on the brownfields program at the Massachusetts Department of Environmental Protection and was a planner at the Massachusetts Institute of Technology. He has also worked on a variety of social, public health, and environmental projects around the country. Email: d.spiess@neu.edu

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Boston Profile

Boston is the economic hub of Massachusetts with great influence over the Commonwealth’s fiscal health: with just 9% of the state’s population, Boston drives the state economy with 16% of total employment, 19% of tax revenue and 24% of Gross State Product. Greater Boston has long possessed a talent for innovation and is home to many “firsts” – from the instant camera to email – which is directly tied to the presence of world­class universities producing one of the world’s most highly­educated workforces. Massachusetts and Boston have some of the most highly educated populations in the

United States: approximately 37% of the Massachusetts and 41% of Boston residents have at least a bachelor’s degree. Our workforce complements the skills necessary for technology and other innovative/creative industries that continue to grow and thrive despite the ongoing global recession. Boston is also #1 among major cities in the U.S. to have the highest proportion (35%) of 20­34 year olds. Along with these features of the city, an emerging Innovation District is developing in the Seaport area and local Universities are expanding their enrollment and programs to bring in new talent. In all, Boston is becoming a hotbed for advancing skilled individuals and pioneering research, products, and services.

Rankings Boston is ranked #1 in the 2011 Innovation Cities Global Index by 2THINKNOW, the world’s first innovation agency in Melbourne Australia. Boston is ranked as the 3rd “Hottest Job Market” in the United States according to Monster.com Boston is named in the top 25 most economically powerful cities in the world, based on three criteria – “gross regional product, the region’s banking and financial institutions and its innovation index according to the Atlantic Boston ranks 5th as IT startup “Hot Spot” according to PayScale database results. Boston Ranks #3 in the healthiest City in the United States by the American College of Sports Medicine. Boston Ranks 5th in the U.S. and 6th in North America for Environmental Sustainability according to The Economist Intelligence Unit’s Green City Index.

Challenges Technology and other high‐tech industries are not

immune to fickleness of consumer, availability of capital, global economic forces, competition, overvalue, and change of political opinion. Microsoft and Facebook both started in Boston but established in other cities...

While the Boston region is currently a leader in high‐tech industry, some studies indicate that this sector may grow at a slower pace over coming decades. Given these projections, the region’s jobs/skills mismatch could worsen.

Unlike other countries, an appreciation for risk (and failure), whether by entrepreneurs or venture capital, has yet to be fully developed.

The Greater Boston housing market is now even less affordable than ever compared to almost every major metropolitan area across the country.

Boston needs to push an education agenda that builds STEM capacity (Science, Technology, Engineering, and Math) in the kindergarten through Grade 12 levels and better aligns post‐secondary institutions with industry needs and economic development goals.

Boston Innovation District

1,000 acres of land along the seaport in the South Boston has been dedicated to individuals and companies looking to explore and create innovative solutions in their field. The strategy of physically clustering creative minds in a single area has fostered an environment of generating an agglomeration of ideas. Not only are the companies and individuals in this district contributing to the overall human advancement, but they are making strides to fuel Boston’s local economy. Currently, there are 70 companies with over 2,000 jobs and another 2,000 jobs soon

arriving. Vertex Pharmaceuticals Complex is currently being constructed in the area, and is the largest privately funded construction project in the country.

“I had to be [in Silicon Valley]. Facebook would not have worked had I stayed in Boston.’’ ­ Mark Zuckerberg

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Sample of Boston Start­Up Initiatives Tie Boston TiE‐Boston is a comprehensive eco‐system for entrepreneurs with vital resources for every stage of the entrepreneurial process. It is part of the global TiE (The Indus Entrepreneurs) group, the largest not‐for profit organization promoting entre‐preneurship. TiE‐Boston runs several programs to educate, mentor, network and inspire entrepreneurs in the community. TiE connects entrepreneurs with each other and other stakeholders in the entrepreneurial world including other serial en‐trepreneurs, Angel Investors, Venture Capitalists, Vendors and Service Providers. A small professional staff and board of di‐rectors implement all actions undertaken by TiE‐Boston and the funding is received from sponsors including legal and in‐vestment firms, consulting services, and educational institutions.

Mass Challenge MassChallenge runs a $1M annual startup competition and accelerator to catalyze the launch and success of high‐growth, high‐impact new businesses. The competition is open to anyone in the world, with any new startup, in any industry. Every entrant receives training, feedback, PR and networking support via expert volunteers from partner organizations, and the highest‐potential startups receive up to $100,000 in prize money, 3 months of intensive mentorship and free services in 22,000 sq ft of premium office space in Boston's Innovation District. MassChallenge receives no equity stake in any of the companies entering the competition. The organization, run by a professional staff and an advisory council, is funded by vari‐ous public and private sponsors, including the Commonwealth of Massachusetts, Johnson & Johnson, and the Deshpande Foundation.

Create Boston Designed to help businesses rooted in creativity achieve their full potential for success, the program focuses on six industries with significant growth potential: film, music, media, design, crafts/visual arts, and performance. Create Boston provides re‐sources in financial and site location assistance, workforce development and business advocacy. It is geared specifically to‐ward business development and job creation.

One in Three ONEin3 (addressing Boston’s 20‐34 year olds, which account for one‐third of the city’s population) includes several program‐matic elements. The ONEin3 Boston Mayor’s Advisory Council advises the Mayor on policy and programming, the Boston Young Entrepreneurs Program supports startups and budding entrepreneurs, andONEin3 Money supports the financial health and wellness of ONEin3ers

Tech Stars TechStars is a mentorship‐driven seed stage investment program. The three month long program rotates between Boston (MA), Boulder (CO), New York City (NY) and Seattle (WA) throughout each year. Hundreds of companies apply of which only ten companies per city are chosen. Selected companies get up to $18,000 in seed funding, three months of intensive top‐notch mentorship, and the chance to pitch to angel investors and venture capitalists at the end of the program.

Cambridge Innovation Center Cambridge Innovation Center (CIC) is the largest flexible office facility for growing technology and life sciences companies in the Greater Boston area. The CIC offers start‐up and emerging companies award‐winning facilities and state‐of‐the‐art busi‐ness and technical services in a package which is designed to meet the needs of small and growing businesses. CIC is cost efficient and scales with the company's growth. Currently, over 250 companies are located at CIC.

Babson Idea Generator (BIG) BIG is a summer study course at Babson College for high school juniors and seniors. Students learn to create innovative, real‐world solutions to social, economic, and environmental issues in a collaborative and challenging environment. Classroom sessions provide a lively environment to explore and approach world problems through the lens of entrepreneurial thought and action. Participants learn from innovative business leaders both through lectures and site visits. Students work in groups to develop small‐scale, implementable solutions to specific issues and compete by pitching action plans.

Babson Entrepreneur Development Experience In the classroom, junior and senior highs school students learn how to grow commercial or social ventures and develop tools and resources for business. Most significantly, through lessons of corporate citizenship, students discover how their business ideas fit into the greater world picture. Students attend engaging classroom discussions, collaborate across businesses and meet with business leaders and Babson undergraduate and graduate student mentors. During the weekends, students par‐ticipate in community service projects and explore their host city, Boston.

Dart Boston DartBoston is a community of ambitious young entrepreneurs and professionals in Boston helping each other make con‐nections. Founded in March of 2009 on Dartmouth St. (hence the name), DartBoston has grown into a 1000+ member or‐ganization and produced more than 75 events.

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Sample of Boston Start­Up Initiatives

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TEDx Boston TED is a nonprofit organization devoted to “ideas worth spreading.” Started as a four‐day conference in California 25 years ago, TED has grown to support those world‐changing ideas with multiple initiatives. TEDxBoston is a local, self‐organized event that brings people together to share revolutionary ideas. At TEDxBoston, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx pro‐gram, but individual TEDx events are self‐organized by 5 local ‘curators,’ a production team, and volunteers implement.

Greenhorn Connect Greenhorn Connect's mission is to help build connections within the Boston entrepreneur ecosystem through increased awareness of opportunities. The GreenhornConnect.com web portal connects Boston startups and enthusiasts with the many resources, events and jobs in the region as well as educational and informational content. Developed by young entrepre‐neurs, the site has resources and content for all entrepreneurs but focused on fellow greenhorns.

BREW Boston Boston Region Entrepreneurship Weeks (BREW) is a series of events hosted by the actual community that provides re‐sources and infrastructure to entrepreneurs of Greater Boston and the surrounding communities.

Barcelona Profile

Economy Barcelona is the capital of Catalonia and one of the 10 largest urban areas in Europe in terms of population. With more than 1,600,000 inhabitants, the city is the nucleus of a metropolitan region of close to 5,000,000 people, who represent 11% of the population of Spain. The economy of Barcelona is widely diversified with a considerable tertiary sector involving a high concentration of value‐added services and a level of industrial activity that stands out in the context of European metropolitan areas. This scenario is the result of 30 years of strategically trying to position Barcelona as an important economic pole in Europe and in the world. In 1981 the industry sector provided jobs for 41% of the workers of the city while today only representing 10% of jobs. The services sector represents 85% of the 1 million jobs of the city. Tourism claims one of the most significant subsectors in the service sector with 11% of the GDP of Barcelona. The province hosts 467,000 companies, 14% of the total of Spain, a percentage similar to Madrid and double that of Valencia. Most companies in Barcelona are small and medium‐sized enterprises, characterized by greater flexibility and the capacity to adapt to complex environments. Catalonia, located in the northeast of Spain, has more than seven million inhabitants, and a GDP per capita higher than the European Union average. Catalonia’s Gross Domestic Product (GDP) of €216,923 billion in 2008, represents 20% of the Spanish GDP. Furthermore Catalonia is the main contributor to the Spanish economy with around 19% of the GDP and has 16% of its population. PERCENTAGE OF SALARIED EMPLOYEES BY ECONOMIC SECTOR, 1st Term 2010 Sectors:BARCELONA/CATALONIA Agriculture: 0.2% / 1.24% Industry: 13% / 21.1% Construction: 5.4% / 7.9% Services: 81.4% / 69.8% (Source: Department of Statistics of Barcelona City Council with data from the Department of Labour of the Catalan Government and INE) Approximately 28% of businesses and 51% of employees in the city work in knowledge‐intensive sectors. The Barcelona area generates 16.9% of patent applications and 23.6% of utility models in Spain. Catalonia hosts 23.5% of Spain’s innovative companies. Barcelona is the primary exporting territory of Spain, with more than one‐fifth of sales abroad and 60% of exports having a high or medium tech profile. Catalonia and Barcelona are especially dynamic regarding entrepreneurship. Barcelona contains 14.2% of trade companies in Spain and has an entrepreneurship rate of 7.5%, higher than Denmark (4.4%) or Finland (7.3%). Other relevant economic data:

‐ Barcelona hosts many venture capital companies and networks of business angels that operate in innovative sectors.

‐ In 2007 Barcelona was the twenty‐second province of those noted by the OECD as the most active in the field of patent registration.

‐ In 2009 Barcelona was the sixth city in Europe and fifteenth in the world in terms of scientific production. ‐ Barcelona hosts eight universities and three of the city’s business schools appear in the ranking of the best

European Business Schools: IESE appears in the fifth position, ESADE in the ninth and EADA in the twentyfifth.

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Barcelona Profile

Strategy The economic strategy of the city of Barcelona is set the Barcelona City Council, which has identified the following challenges to be faced by the city both in long and medium term: a) Economic development, innovation and competitiveness. b) Sustainable development and quality of life. c) Social cohesion. In order to face these challenges Barcelona bases its development strategy on the so‐called Barcelona Principles which were recognized by the OECD LEED Programme. The principles call for collaborative leadership, quality public services, public‐private partnerships, new infrastructure, job creation, and a greater international presence. Key to these measures is the call to boost the attraction of foreign investment, economic activity, and talent. This call is especially devoted to retain and attract most innovative and dynamic companies, those that have the capability to reinforce the economy. However, there are some elements, both coming from the past policies implemented in the city and from its geographical location and from its social and cultural identity that also contribute to the attraction of industries and cutting edge technologies. Thus, Barcelona situated itself as the first world brand of a non‐state capital city, the fourth in Europe, and the sixth in the world according to the Anholt –GFK Roper City Brands Index in 2009, that measures the world perception of cities that affect the preferences to choose a place to live, to work or to go on holiday. In 2010, European executives considered Barcelona to be the fourth best city on the continent to do business, after London, Paris and Frankfurt, up one position on the previous year. Furthermore, Barcelona is the top European city in terms of quality of life for its workers. The Catalan territory is locating more than 3,100 foreign companies, with an influx of direct foreign investment of 2.19 million Euros and Catalonia was the fourth European region in terms of number of employees in technology companies. Regarding the policies especially aimed at boosting the international positioning of the city and the attraction of new economic activity and talent:

‐ Promotion of the Barcelona Economic Triangle, about potential real estate investment in the metropolitan region of Barcelona in collaboration with the Government of Catalonia at Exporeal in Munich and in other international events.

‐ The ‘Do it in Barcelona’ program for international entrepreneurs, researchers and professionals who want to start up their professional and business activity in the city, with more than 25 foreign participants interested in setting up businesses in Barcelona.

‐ Developing the international network of Consolats de Mar (“City Consulates”), that already has 14 operative offices that promote the economy of Barcelona in leading cities of the world (such as New York, Paris, Singapore, Hong Kong, New Delhi, Shanghai, Mexico, etc.). Activities include the organization of Barcelona days, programs of activities to reinforce the economic relations between Barcelona and the cities with a Consulate.

22@ A major component of Barcelona’s economic development efforts is the 22@ District. The 22@Barcelona project, approved by the Barcelona City Council in 2001, is transforming 200 hectares of industrial land in the center of Barcelona into an innovative productive district, aimed at concentrating and developing knowledge intensive activities. The area‘s development potential is 4,000,000 m2: 3,200,000 m2 are foreseen for production activity and 800,000 m2 for other uses (facilities, housing, etc.).

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Barcelona Profile

22@ (Continued) 1,500 companies operate in the area (70% of them related to ICT, Media, Energy, Design and Medical Technologies sectors). Currently, the area provides 45,000 jobs and the forecast is for 150,000 jobs when the project is finished. The most important characteristic of the companies being hosted in the 22@Barcelona is that they are based in knowledge. In fact, the old urban classification 22a, which established that certain areas should be used exclusively for industrial purposes, has been replaced by the new 22@ classification, which allows for the coexistence of all non‐polluting urban activities that do not affect the surrounding environment. To achieve this objective, the creation of several projects is emphasized in order to promote the competition and international projection of the companies and institutions present in the area, especially those that are expected to become engines of this new productive center of Barcelona. This cooperation is structured into five clusters considered strategic sectors: Media, Information and Communication Technologies (ICT), Medical Technologies (MedTech), Energy and Design. Some elements that have been taken into account to launch a cluster strategy in the 22@ District include:

‐ Presence of companies which serve as reference in the sector, ‐ Support and presence of the most relevant institutions, ‐ Existence of spaces for small and medium sized business, ‐ Settlement of universities, continuous education and professional centers, ‐ Active technology centers, ‐ Creation of specific business incubators, ‐ Construction of residences for professionals, ‐ Exhibit spaces to promote work of the sectors, ‐ Specific services and spaces for entrepreneurs of every area, ‐ And other specific services: aids, access to venture capital, networking, etc.

As an urban refurbishment, it answers to the need to restore the economic and social dynamism of the Poblenou Quarter, creating a diverse, balanced environment with production centers, social housing, facilities and green space aimed at improving both the quality of life and the workplace. As an economic revitalization, it offers a unique opportunity to turn the Poblenou Quarter into an important scientific, technological and cultural platform, making Barcelona one of the most dynamic and innovative cities in the world. As a social revitalization, it promotes networking of the different professionals working in the district and encourages and supports innovative projects that foster collaboration among companies, institutions and residents as well as social, educational and cultural organizations.

Barcelona Activa The Local Development Agency of the Barcelona City Council has its central headquarters (Entrepreneurship Centre, Business Incubator and Porta 22 ‐ Career Development Centre) at the 22@ District. The agency structures its work around five lines of activity: business creation, business growth, development of human capital, employment and digital culture & training. With a long and successful record of 24 years and a strategic pioneering vision, Barcelona Activa is a national and international benchmark in the design and implementation of innovative policies to support entrepreneurships, SMEs and employment, obtaining the recognition of higher institutions including the European Commission, OECD, the Habitat Agenda of the United Nations, the European network of cities, Telecities, the European network of business incubation EBN and the World Bank. In 2009 Barcelona Activa welcomed more than 220,000 participants in all of its programs and coached more than 29,000 entrepreneurs in 2,132 business projects (with a 60% business creation rate). Barcelona Activa’s Business Incubator and Technology Park provides a location for 120 of the most innovative start‐ups and tech based microbusinesses. (All information courtesy of Barcelona Activa and the Barcelona City Profile submitted for the June 2011 World Class Cities Partnership Summit.)

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Barcelona Attractions

Camp Nou/Museu del Futbol Club Barcelona

Situated next to the club's giant Camp Nou stadium, the Museu is one of Barcelona’s most visited attractions. FCB is one of Europe's top football clubs, and its expansive museum has wall to wall trophies, pictures, statues, and other memorabilia. The “Camp Nou Experience” includes a tour of Camp Nou installations, the Museum and the Multimedia Zone. You can also opt to see just the Museum. Subway Transport: Line 5, Collblanc or Badal Price: Museum: Adult €8,50/Child €6,80 || Experience: Adult €22/Child €16,50 Location: Avinguda Aristides Maillol 92

Casa Batlló

Built between 1904 and 1906, Casa Batlló is the most emblematic work of the famous Catalan architect Antoni Gaudí, whose work dominates the architecture of Barcelona. It was designed to represent St. George and the dragon, and upon inspection the presence of the motif is unquestionable. The façade is sprinkled with bits of blue, mauve and green tiles, and ceiling is twisted into a vortex around a sun‐like lamp. The doors, windows and skylights are dreamy waves of wood and colored glass. The same themes continue in the other rooms and cov‐ered terrace. The roof provides a chance for a close‐up look at the motif. Lines can become long, so aim to arrive early in the morning.

Subway Transport: Line 3, Passeig de Gràcia Price: Adult/Child & Senior: €17,80/14,25 Location: Passeig de Gràcia, 43

Casa Milá (La Pedrera)

Another one of Gaudí's creations, it is located down the street from Casa Batlló. This apartment building used to be called Casa Milá, commissioned by the wealthy Catalán Pere Milá, but is now more commonly known as La Pedrera, meaning "quarry". Gaudí’s style is evident in this structure, defy‐ing convention and utilizing no straight lines, and it was the largest (and last) civil building he designed. The rooftop terrace provides a lovely view, and this famous site is one of the most popular destinations in Barcelona.

Subway Transport: Line 3, Diagonal Price: €11 Location: Passeig de Gràcia, 92 / Provença, 261‐265

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Barcelona Attractions

Museu Picasso

One of Spain’s most famous artists, Pablo Picassco was prolific enough to inspire an entire museum dedicated to his works. It is Barcelona’s most visited museum, and occupies five of the many fine medieval stone man‐sions on narrow Carrer de Montcada. The museum has arranged Picasso's paintings in chronological order from his early days to his final works, al‐though it contains mostly his early work. Notably, the museum contains works from his famous “Las Meninas” series, inspired by Diego Ve‐lazquez’s famous painting of the same name.

Subway Transport: Line 4, Jaume I Price: Adult/Student: €9/€6 *Additional charges for special exhibitions Location: Montcada 15‐23

Park Güell North of Gràcia, Park Güell is where Gaudí turned his hand to land‐scape gardening to produce this beautiful and popular landmark. Park Güell originated in 1900 when Count Eusebi Güell bought a hill‐side property and hired Gaudí to create a miniature garden city of houses. Only a few houses were actually built, one of which is now the Gaudí House‐Museum, where Gaudí lived at one point. The park contains 3km of roads and walks, so it is perfect for stroll, and the juxtaposition of natural‐looking architectural structures and textile

mosaics proves to be a pleasant and unique viewing experience. Subway Transport: Line 3, Lesseps or Vallcarca; 24 Bus Price: Free Location: Carrer d’Olot 7

La Sagrada Família

Easily the most famous landmark in Barcelona, the Sagrada Família inspires awe with its magnitude and presence, and draws in countless visitors every day. An‐other Gaudí masterpiece, the church was the project to which he dedicated the lat‐ter part of his life. He set out to complete the illustrious design of four towers of the Nativity façade, but only lived to see one completed. Construction continues today still through anonymous funders and contribution from visitors. Those sec‐tions that are completed and the museum can be explored at leisure. Combined tickets with Casa‐Museu Gaudí in Park Güell are available.

Subway Transport: Line 5, Sagrada Família Price: Adult/Senior & Student: €12,50/10,50 Location: Calle Mallorca 401

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