Date post: | 15-Jul-2015 |
Category: |
Technology |
Upload: | 500-startups |
View: | 420 times |
Download: | 0 times |
WHO IS THIS GUY DOMINIC?● Co-Founded 2 Companies● GSEA In College
Now I’m @DistroDom @500 Startups investing time and $ in promising startups #500STRONG
@DistroDom - #WMD2015
WTF is this Smoke Test?
WAY TO PROVE THAT YOUR PRODUCT BACKLOG IS WORTH IT
+ VALIDATE+ LEARN+ ITERATE
“TYPICAL” PRODUCT WAY
BUILD a New Feature Called “Add To Box”
(~2 Weeks)
PLAN a New Feature Called “Add To Box”
(~1 Week)
TEST & RELEASE a New Feature Called
“Add To Box”(~1 Week)
ONE FUCKING MONTH POTENTIALLY WASTED
“TYPICAL” PRODUCT WAY
LAUNCH(THAT DAY)
PLAN IDEA => HACK(~1 hour)
MAKE $$$$ BOoooOM
:)
And the RESULTS….
LET’S GET TACTICAL
1. What is the Absolute Bare Bones Minimum Proof You Need?2. How Can you get that proof with NO ENGINEERS?3. Get Traffic to your site4. Get Leads5. Get Referrals6. Measure Conversion7. Analyze and Optimize8. Make a decision9. Plan Operations
@DistroDomwww.facebook.com/dominic.coryell
Vs. This Design
- Asked for email and zip before live
- Had a <3% Email Capture Rate
Less than 2x as many leads