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We Are Media An Introduction Workshop to Social Media 11/6/2010 Guy Haim
We Are MediaAn Introduction Workshop to Social Media
11/6/2010
Guy Haim
What Comes To Your Head?
opportunityisnowhere
Let’s Rethink What We KnowAbout Marketing&Advertising
Let’s Disrupt The Ways We Build Our Brands
The Traditional Way The Disruptive Way
What Social Media Has Disrupted?
Conversations
What You Do
Messages
What You Say
Traditional Media Social Media
EngagingInterrupting
It’s Not What We Say That Matters
Ambassadors
Knowledge, Experience
Customers
Brands, Companies
Market WithMarket To
It’s Not The Well-Known Role Plays
Traditional Media Social Media
We Are MediaFind the Media
Earn the MediaPay To Play
Niche, InfluencersEveryone
It’s Not The Same Media Rules
Traditional Media Social Media
Workshop Outline• Who Needs Social Media?• Top Ten Tips For SM Marketing• Simulation Game• What to Do Tomorrow?
Word Of Mouth has always been one of the most effective ways to market products and brands
14% of people trust ads, 78% trust consumer recommendations (Source: Neilsen 2007)
Word Of Mouth - An Old Concept
We have ‘megaphones’…we have stages to present our ideas and thoughts, we have audience
WOM - Is More Powerful Than Ever
When We Like Something.…
21% of Bulgarian Use Facebook
Source: facebakers.com and IWS
NETHERLANDS UK USA GERMANY ISRAEL FRANCE HUNGARY SERBIA BULGARIA BOSNIA ROMANIA GREECE0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
INTERNET FACEBOOK F/I
User Growth - Facebook Bulgaria
Growth Is Rapid
Source: facebakers.com
User Age Distribution - Facebook Bulgaria
18-34 Are Major Segments
Source: facebakers.com
The Shift From…
People Consume Media
COMMENT
RECCOMEND
REVIEW
CREATE CONNECT
Shift To…
People Are Media
SHARE
“Technology is shifting power away from the, editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control…” (Rupert Murdoch, founder and chairman of News Corp. )
Marketers have develop new ways to take part, to engage with their customers .
People Are Taking Control
Top Ten Tips For SM Marketing
15 minute Break
Social Media Tip #1:Be Available - Listen, Discuss
Be Available In Bulgaria
Social Media Tip #2:Share Your Knowledge
Dell lies. Dell sucks
”Is anybody at Dell listening”?
Dell Response.…
Share Your Knowledge In Bulgaria
Social Media Tip #3:Co-Create With Your Customers
Co-Creation In Bulgaria
Social Media Tip #4:Empower Communities
Web Communities In Bulgaria
Social Media Tip #5:Influence The Influencers
Influencers Marketing In Bulgaria
Social Media Tip #6:Be Contagious. Be Viral
Social Media Tip #7:Let People Spread Your Word
SUPER BALL OUT PEOPLE IDEAS IN
Social Media Tip #8:Be Useful. Add Value
Social Media Tip #9:Do Good Things
Social Media Tip #10:Be Remarkable
Social Media Makes The Difference
Traditional Media Social Media
Simulation Game
“We Aim to Create Work that People Choose to Spend Time With”
People Are Choosing to Spend Time With Social Media.
How Are We Going To Be Time-Worthy?
Putting Social Media To Work
1. Be Available - Listen, Discuss2. Share Your Knowledge3. Co-Create With Your Customers4. Empower Communities5. Influence The Influencers6. Be Contagious. Be Viral7. Let People Spread Your Word8. Be Useful. Add Value9. Do Good Things10. Be Remarkable
What to Do Tomorrow?
You Are Media!
Guy Haim - Founder and Instructor at We Are Mediaблагодаря
Phone #: +972-544601069Skype: guy-haim
Email: [email protected]: Guy HaimTwitter: @guyhaimDelicious: guy_haim
Slideshare: guy_haim
