The best way to find the right

place!

2

Meet Qype

Europe‘s largest local review site: digital, mobile, events

Qype employs over 150 people from 17 different nationalities

We have offices in London, Paris, Madrid, Berlin and Hamburg

Qype allows cunsumers to share the experience they've had with your business & lets business owners share info about their company online and mobile.

We have 13.5 million points of

interest

In nearly 200,000 locationsworldwide,

from Amsterdam to Zurich…

Confidential Offer

Over 750,000 businesses have been reviewed.

Over 350,000 business owners have claimed their listings and engaged on Qype.

Confidential Offer

A new review is written

every 30 seconds.

Confidential Offer

Our users have generated

Over 5 million reviews,

comments, photos and check-ins

across 12 European languages

Confidential Offer

Making us Europe’s

largest local review site.

C o n fi d e n t i a l O ff e r 8

A Summary

8Languages

>171,000Cities covered

>400% YoY Growth of monetized businesses

>220%YoY Growth of mobile app installations

>12 Million Potential paying merchants in market

2.4 Million User reviews on Qype

17 Million Average unique users per month

Timeline

C o n fi d e n t i a l O ff e r 9

74K reviewsOctober 2007

Reviews are integrated in Google Search & MapOctober 2006

333K reviewsOctober 2008

931K reviewsOctober 2009

1.4M reviewsOctober 2010

1.8M reviewsMay 2011

Launch of Android appDecember 2010

Launch of first website in GermanyMarch 2006

Launch of Qype UK July 2007

Growth

2010 20112006 Time

Founded by Stephan Uhrenbacher with angel funding from Axel Schmiegelow & BrainsToVentures December 2005

Aquisition of CooledealsMarch 2011Launch of

iPhone appMay 2008

Qype has continuously expanded its coverage across Europe and diversified its platform and mobility functions since its foundation in 2006

2007 2008 2009

Launch of Qype France January 2008

Launch of Qype ItalyAugust 2009

Launch of Qype SpainSeptember 2008

2012

Launch of BlackBerry appJune 2010

Launch of Brazil online salesJanuary 2011

Awarded the Red Herring Europe award March 2007

Qype integration into BMW iDriveSeptember 2011

C o n fi d e n t i a l O ff e r 10

Positioning

C o n fi d e n t i a l O ff e r 11

The Markets Explodes

2010 2011E 2012E 2013E 2014E 2015E 2016E0

100,000200,000300,000400,000500,000600,000700,000800,000900,000

1,000,000

279377

517

657758

855942

Western Europe

CAGR: 23%

European mobile subscribers in 3G & 4G segments

Favorable mobile market environment for QypeQype is benefiting from an imminent trend-shift from web to mobile

Rapid smartphone growth

2009 2010 2011E 2012E 2013E0

100200300400500600700800

0%

10%

20%

30%

40%

13.6%18.2%

25.1%

30.8%

38.3%

North America Western Europe Asia/Pacific & JapanRoW % of TAM

Sm

art

ph

on

e U

nit

s (M

)

*

C o n fi d e n t i a l O ff e r 12

Our Model

Shop InfoPhotosOffers

Newsfeeds

Trusted -RecommendationsRatingLikes & Tweets

Local Merchants User Community

User and merchant generated content interact to create value to

both groups

Qype creates VALUE for local businesses & the user community

by enabling trusted commerce.

C o n fi d e n t i a l O ff e r 13

SoLoMo

SOcial 84% of European internet users use social networks1 Connect, review, follow, check-in, communicate, etc.

LOcal Search + Commerce

20% of searches engine queries are for nearby

businesses2

50% of German people do online search to prepare their local purchases3

Geo-local search capabilitiesROPO features, promotions, deals, bookings

MObile22.5% annual growth in European 3G & 4G subscriptionsbetween 2010-164

Multi-platform infrastructure supporting all devices

Macro trend Selected indicator Qype featureTopic

Sources: 1: comSore, 2011; 2: BIA/Kelsey 2011; 3: TNS, 2009 4: eMarketer, 2010; The Company; *Social-Local-Mobile

C o n fi d e n t i a l O ff e r 14

Social and Local

Search Deals

Bookings

Check-ins

Communications

Forums

Trusted opinion exchange

Connecting with the community

Local search

Local commerce

3

1

4

2

Reviews

BloggingSocial media

SOCIAL LOCAL

C o n fi d e n t i a l O ff e r 15

Developments 2012

HP WebOS Tablet APP Funded Nokia QT application

“Beam” release - “most innovative Android app”

“Beam” release - chosen as “most innovative Android app”

Beam & social stream integration planned for end of February.

Presented on Mobile World Congress in Barcelona promoted by Google

“Beam”

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Qype and Mobile

C o n fi d e n t i a l O ff e r 17

Convenience

Reach

ConnectivityMobility

Approx. 15% of all German iPhone users have Qype

More than 25% of Qype reviews written on mobile

Approx. 3.0M apps installed

Over 300K reviews written from mobile &

strongly increasing

Over 3.0M users access Qype from mobile

220% YoY growth of mobile installations

Qype and Mobile

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Meet the Qypers

C o n fi d e n t i a l O ff e r 19

They have very high levels of discretionary income They‘re well travelled and interested in trying new things

The People

Income

32% earn more than € 3.000 monthly

Age

Education

Gender

69% of users are between 20 and 49 years old

54% female, 46% male

44% have high school or higher

C o n fi d e n t i a l O ff e r 20

25 million monthly visits

Up to 50 million page views

The dominant European player by a long stretch!

Qype: Webtraffic 2011

C o n fi d e n t i a l O ff e r 21

Target by city: London, Hamburg, Paris etc.

Target by area: Le Marais, Shoreditch, Altona etc.

Target by category; education, events, sport, eating & drinking etc.

Qype: Web

C o n fi d e n t i a l O ff e r 22

Qype: Popular Categories

Qypers are overwhelmingly an entertainment consumer audience

Shopping21%

Restaurants30%

Home & Local Services6%

Beauty & Fitness

6%

Arts, En-ter-tain-

ment & Events

7%

Health5%

Auto4%

Nightlife9%

Travel & Hotel7%

Other6%

C o n fi d e n t i a l O ff e r 23

Qype: Audience By Country

Germany

Rest of Europe

UK

France

C o n fi d e n t i a l O ff e r 24

Qype: Newsletters

440K German newsletter database

350K UK-wide newsletter database

35K London newsletter database

195K French newsletter database

60k Spanish newsletter database

Display placements available in all newsletters

Solus advertorial newsletters available

C o n fi d e n t i a l O ff e r 25

Social media: all commercial partnerships include promotion via social media

“Buzz monitoring” available for all commercial partnerships

Use our social channels to grow your own

Qype: Social

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Global Reach

Case Studies

Confidential Offer 27

Real world events in dozens of European locations Invite only, targeting key influencers Publicised across the site, blogs, Twitter, Facebook and newsletters Guaranteed post-event activity across multiple platforms Generating reviews and word of mouth Watch the video from the recent food blogger event with Jamie Oliver´s Recipes in

Brighton

Global Reach

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The Power of Reviews

Confidential Offer 29

The Power of Reviews

[Source: Erik Qualman, Socialnomics, via Search Engine People, July 2010]

#WeAreQype