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SOUTH KOREA�SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
we are social�
we are social
FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
we are social�
SOUTH KOREA�
25,000,000 �
52,600,000 �MOBILE SUBSCRIBERS�
39,440,000 �INTERNET USERS�
48,219,000 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
82 %�
52 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
100+ %�
URBAN�
82%� 18%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
94%�OF SOUTH KOREAN HOUSEHOLDS HAVE �
ACCESS TO BROADBAND INTERNET ACCESS �
SOURCE: KISDI RESEARCH, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOK 2011 �
we are social�
13.8 MBPS�SOUTH KOREA HAS THE FASTEST AVERAGE �
INTERNET CONNECTION SPEED IN THE WORLD:�
SOURCE: AKAMAI�
we are social�
2,000,000 �PEOPLE IN THE COUNTRY ARE �ADDICTED TO THE INTERNET�
SOUTH KOREA’S GOVERNMENT BELIEVES�
SOURCE: THE GUARDIAN, AS QUOTED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
SOCIAL NETWORK USER NUMBERS IN SOUTH KOREA:�
SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER �
FACEBOOK�CYWORLD �
17.6M �24.7M �TWITTER �
3.3M �
we are social�
VISITORS TO SOCIAL NETWORK SITES �IN SOUTH KOREA IN OCTOBER 2011: �
SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER �
CYWORLD �FACEBOOK�
15. 9M �16.3 M �VS�
we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
FACEBOOK DEMOGRAPHICS IN SOUTH KOREA�
MALE:�56%�
FEMALE:�44%�
18-24:�31%�
13-17:�9%�
35--44:�16%�
45-54:�7%�
55-64:�2%�
65+:�1%�
25-34:�34%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � KIA MOTORS� 912,189 � 1.54%�2 � HYUNDAI WORLDWIDE � 886,458 � 51.61%�3 � �� (SAMSUNG) � 243,104 � 5.68%�4 � OLLEH (KT�����) � 98,651 � 14.38%�5 � ��� (SAMSUNG TOMORROW) � 90,881 � 6.02%�6 � BMW KOREA� 61,922 � 5.26%�7 � SKTWORLD � 58,279 � 19.21%�8 � INTEL KOREA� 51,598 � 0.00%�9 � KOREA COSMETICS� 45,488 � 18.68%�10 � NIKESTORE (�� � �) � 42,478 � 0.00%�
TOP FACEBOOK PAGES IN SOUTH KOREA�
we are social�
AVERAGE SOUTH KOREAN TWITTER USER STATS:�
SOURCE: ASIA DIGITAL MAP �
NUMBER FOLLOWING �
NUMBER OF FOLLOWERS �
119 �126 �
NUMBER OF TWEETS�
453 �
PEAK TIME �FOR TWEETING �
23H – 0H �
we are social�
85%�OF SOUTH KOREAN WEB USERS �
VISIT BLOGS EACH MONTH �
SOURCE: COMSCORE �
we are social�
49%�OF SOUTH KOREAN WEB USERS HAVE �STREAMED A WHOLE MOVIE ONLINE �
SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
10%�OF SOUTH KOREA’S WEB USERS�
TRADE STOCKS ONLINE ONCE A WEEK�
SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
we are social�
90%�OF KOREAN SMARTPHONE OWNERS USE �
THE KAKAOTALK INSTANT MESSAGING APP �
SOURCE: ASIA DIGITAL MAP �
we are social� SOURCE: INFORMA, AS CITED IN MOBITHINKING �
VS�
AVERAGE SOUTH KOREAN SMARTPHONE USER’S
MONTHLY DATA USAGE: �
271 MB�
AVERAGE GLOBAL SMARTPHONE USER’S
MONTHLY DATA USAGE: �
85 MB�
we are social�
60%�OF SOUTH KOREAN SMARTPHONES USE �
THE ANDROID OPERATING SYSTEM �
SOURCE: SMU SOCIAL MEDIA WIKI�
we are social�
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
we are social�
SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �