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Hello, Hola, Salut, Privet, Olá, Ahlan, Our Origin. 2019—Credentials
We believe in… Hello, Hola, Salut, Privet, Olá, Ahlan, Our Origin.
2019—Credentials
Our Purpose
We are Origin. This is what we do best.
We believe in making lives easier and are passionate about transforming brands. We challenge the status quo and are agents of positive change.
We are an eclectic mix of problem solvers, designers and story tellers.
Source: Getty
We are a digital first creative agency that solves problems and transforms brands using creativity and digital.
What We Are
Source: Getty
Jerry and Jonny form Origin Partners
Origin now has a team of 20
2006 2019Origin Partners
acquires Ambition Digital and Jill
2014
Jerry StapleCo-Founder [email protected]
Jonny KellyCo-Founder [email protected]
Jill RobbChief Marketing Officer [email protected]
Management Team
Our Beliefs
Why We Exist
Nice to meet you.
We live at the crossroads of creativity and technology. We want to build a great agency by helping companies do better through digital.
We are a closely knit team with deep roots in experience design, product development, campaign execution and ideation.
Where The Magic Happens
Our Creative HQ9 Church View, Holywood, Belfast, BT18 9DP
Areas of Excellence
03
Campaign Ideation & ExecutionSocial Intelligence & AnalysisResearch & InsightsContent DesignSocial ExperiencePaid Search & MediaSearch Engine Optimisation (SEOGrowth Marketing Automation
01
Digital TransformationDigital BrandingService DesignUser ExperienceTechnical StrategySocial Strategy
Our digital studio is a centre of excellence built to support our core services.
It allows us to provide expertise in world-class execution and production.
02
UX Research & PlanningUI Design (Web/Mobile)Mobile App DevelopmentEnterprise App DevelopmentWebsite & Application BuildVisual Design
Strategy & Consulting
Campaigns & Content
Products & Experiences
Areas of Excellence
How can we help your brand or business?
Firstly, we need you to have a focus on transforming in the new digital economy.
You must have a vision, culture and strategy capable of supporting the change.
Then we have a chance of being the right creative digital agency for you.
Value Added
Our value is added in the two most important aspects of transformation over-arched with the experience your customers demand.
The Experience and The Narrative.
Our Process
Everything starts with listening, talking, understanding and planning.
Our Process
The Experience and The Narrative
Providing a frictionless and remarkable customer experience is now the expectation.
Great businesses understand that they operate within a dynamic and competitive digital economy. The winners will be those that reach their desired audience and connect with them on a consistent basis.
Our Work
SIBTransforming Online Customer Experience
The Strategic Investment Board helps NI Government plan infrastructure, deliver major projects and manage assets.
We were engaged to review their current online experience, define their audience and objectives and make recommendations for a new digital customer experience and communications strategy. Key areas focused on included, Thought Leadership, Talent Acquisition and Communicating the effectiveness of the SIB team.
Our Work
NI WaterDigitial Strategy & Transformation
Working in collaboration with PA Consulting, we were engaged to support a client-side consultancy project to reveal and define what was needed to transform NIW Customer Experience in key areas of the business.
As part of this the Origin team prototyped new customer tools and visualised potential customer journeys as well as providing assets to support business cases and secure buy-in from board and funding bodies.
Our Work
Cancer Fund for ChildrenDigitial Strategy & Transformation
The Northern Ireland Cancer Fund for Children provide crucial support services to families going through tremendously difficult times.
We provided our services on a pro-bono basis to carry out a digital review of the community service providing recommendations on how digital tools and processes can help them work better.
Looking at the organisation through various lenses, challenging institutional assumptions, and focusing on the families. The end result is an independent, impartial review of an organisation that is conducted from the ‘outside-in’ using a Service Design framework.
Our Work
Service Design is how to get from A to B not in the quickest way but in the most smartest, most efficient way.
We researched various ways in how CFFC could enhance to the overall experience at their therapeutic short break centre.
Amazon Alexa voice assistant for answering common questions, “What time is breakfast?”, “What’s on today” or “Restaurant recommendations in Newcastle”.
Contactless room key cards that also include a handy WhatsApp number for families to quickly chat to the team for any requirements or information they need.
Origin Process
The art of delivering customer experience.
Our Process
An Iterative Process
We are constantly evaluating and defining problems in order to solve them with effective solutions.
Learning from mistakes and ensuring things only get better. We follow this process to ensure success.
Our Work
MyTicketUX/UI Design, App Development
Revolutionising event ticketing and crowd management. Promoting, selling and managing ticketing and gate access for large-scale events.
Key Elements:
• Product branding & identity • Mobile app experience • Frictionless booking process • Micro-interactions & user feedback
Our Work
Kingspan SensitUX/UI Design
We developed a remote oil level monitoring App that would allow users to monitor their oil levels from anywhere (within the home and beyond) via phone, email or text with a remote kit.
Enabling users to stay in control via the app. The app enabled users to stay in control of their oil levels all year round and from any location
Key Elements:
• UX Research & Planning • UI Design • Mobile App Development
Our Work
Abbey InsuranceUX/UI Design
Following a large-scale investment from an international private equity firm, Abbey Insurance are on a path of growth and transformation. We are helping them transform their digital customer experience to provide over 150k customers with better products and service.
Key Elements:
• Communicate the abbey proposition • Retain the human element • Convenient and Intelligent quote and buy UX • Remove friction from key customer journeys
Our Work
HaruUX/UI Design
Haru are on a mission to help charity shops in the UK leverage the power of digital by helping them sell donated products via online channels (Amazon, Ebay & Direct). The platform helps charity shops maximise their profit margin.
Key Elements:
• Accessible mobile POS app • Light-touch UI • Slick on-boarding process • Rapid product upload
Our Work
Danske LifeUX/UI Design
A centralised internal staff community app to aid organisational communication whilst enhancing the overall employee experience (EX). Employees can communicate with colleagues, book leave and track personal development.
Key Elements:• UX driven design process • Persona led user journey • App build and development
Our Work
IRP InsightsUX/UI Design
IRP Commerce is an e-commerce platform that has fostered successful businesses for years. The Insights terminal is their latest addition to that platform, that provides a deep data-driven analysis of an e-commerce website – using AI to predict and collate vital insights to influence business decisions.
Key Elements:• Create Design System to ensure consistency • Simplify overall user experience • Highlight ‘live’ data and predictions
Our Work
QUB HR DirectorateUX/UI Design
Working with one of the UK’s most prestigious universities to use design thinking and digital to improve the student and employee experience.
Key Elements:• Persona driven information architecture • Simplify verbal and visual language • Assist the user with relevant navigation and content
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Clarity LocumsUX/UI Design
Clarity Locums is among the UK’s fastest-growing and most cost-effective pharmacy eco-systems. Sourcing locums is essential to the daily running of a pharmacy. Clarity removes the hassle, helping locums find and manage work.
Key Elements:• Product Strategy • Web Platform Development • UX Design • Brand Design • Mobile App Development
Our Work
Our Work
3fivetwo GroupUX/UI Design
Reducing wait times and crowded waiting rooms by connecting people with their doctor quickly and easily.
Key Elements:
• Universally usable app experience • Easy on-boarding process • Quick appointment scheduling • High quality doctor/patient consultations
Origin Process
Telling the story and providing return on experience.
Origin Process
…is never by mere chance, it is the result of forces working together.
How do we tell the market?Shape, create and tell stories that capture attention and move people.
Our Process
Unlocking your potential
We believe in the combination of strategic thinking and human insights.
By identifying why your business exists, who your customers are and where you want to be – we can begin to unlock your business growth potential.
Our customised digital strategies and campaigns will cater to your end goals and outline smart tactics on how to achieve them.
We believe in…Our Process
Our Work
One Too ManyCampaign
Disruptive passenger behaviour is one of the main reasons for aircraft diversions, with a large volume of incidents being fuelled by alcohol.
The goal of the ‘One Too Many’ campaign was to use social media to:
• Raise awareness of the need to fly responsibly • Educate the public on the repercussions of disrupting a flight
Key Elements:
• Snapchat • Paid Social • Facebook
Our Work
Our Work
Danske BankPaid Search Campaign
As Danske Bank’s appointed digital agency we work across multiple departments to advise on digital growth - one of which is Mortgages.
In a competitive market we utilise ongoing data and trends to ensure Danske Bank are there when first time buyers, home movers and switchers need a hand.
Key Elements:
• Paid Search • Lead Generation
Our Work
Our Work
Firmus EnergyDigital Campaign
Origin created and rolled out a strategic digital campaign, across paid search, display advertising, YouTube adverts and paid social media.
Our integrated mix of channels approach used demographic, interest and geographic-based targeting coupled with Google re-marketing to deliver both brand awareness and direct sales
Key Elements:
• Paid Search • Display Advertising • YouTube & Paid Social • Google Re-marketing
Our Work
Having worked with Firmus Energy for over a year and a half, they have warmly enjoyed:
• 13.7% increase in website traffic year on year• Significant increase in revenue• The most successful month in Firmus’ history (Oct. 2017)• The most successful year in Firmus’ history (2017)
BeaverbrooksCampaign
An established retailer of branded jewellery for both male and female. They know better than anyone that marriage proposals are a big deal; which is why they wanted to run a UK Brand Awareness campaign to help educate potential ring buyers on the 4Cs; Cut, Colour, Clarity and Carat.
Origin utilised a selection of appropriate digital channels to promote Beaverbrook’s Engagement Guide to a UK market.
Key Elements
• Display and YouTube Advertising • Facebook and Instagram Advertising • Programmatic
Our Work
Ruark AudioCampaign
Ruark Audio are a family-owned British company who produce high quality sound systems that are design icons of the future. Origin have worked alongside Ruark Audio to support their SEO and Content efforts to ensure the overall website health is maintained.
Ahead of 2019, we outlined a tactical digital strategy to implement alongside their peak purchasing period.
Key Elements:
• Situational Analysis of website traffic • Customer Personas Outlined • Brand Monitoring • Competitor Analysis • Brand Positioning Recommendations • Content Strategy • Campaign Channel Breakdown
Our Work
TRANSPORTATION & HAULIERS
DESPATCH OPERATIONS
ACCOUNT MANAGEMENT
Keep everyone moving
Excalibur maintains comprehensive records of vehicles used or owned by your company. Basic details such as registra;on numbers and descrip;ons are recorded as well as tare, payload and maximum weights. Service histories and costs can be analysed. Vehicles can be assigned to fleets and haulage companies and grouped by type for analysis.
Our Work
Abbey InsuranceDigital Campaign
Abbey Insurance provide insurance policies to one 150k customers across Northern Ireland, varying from Car, Home, Travel Insurance and more. We have worked with Abbey Insurance for a number of years to support their digital transformation and growth.
For 2019 they wanted to amplify their brand presence to resonate with a local Northern Ireland audience.
Key Elements:
• Paid Search and Display • Facebook Advertising • Website Creatives
Our Work
Data-driven Results
In todays fast paced connected world having a knowledge and understanding of the online conversations about your brand is critical to staying ahead. Organic conversations and online content spreads rapidly and it is crucial to have a social intelligence strategy.
Social analytics is the process of gathering data from online conversations and converting them into structured insights allowing brands to make data driven business decisions.
Origin utilises various tools, platforms and data insight techniques to provide an overall picture of what is being said about your brand online.
Data-driven Results
Social Intelligence allows us to provide the following:
Analyse online conversations and articles and apply sentiment to ascertain how your brand is being perceived, drilling down to specific themes. We can also locate, view and geographically pin point any positive, neutral or negative conversations.
Based on your brand name or sector of interest we can provide valuable insights on themes and topics that are trending. From this we can establish opportunities allowing you to capitalise on trends within your area of influence.
Social Analytics provides real insight into your brand and competitors - Based on analysis, we can provide campaign ideas to help leverage your brand.
We can deploy social analytics on your competitors providing you with valuable insights allowing you to carry out real-time competitor analysis and capitalising on your competitors positive or negative sentiments.
By employing a social monitoring strategy will ensure you are fully informed and are notified about any possible crisis in a matter of minutes.
We can help you understand and learn the value of sponsorship by creating detailed analysis on brand mentions in relation to the sponsorship.
Who is talking about your brand? Social analytics allows us to see real insights into who is talking positively and negatively about you across websites, forums, blogs and social media.
Discover the topics, people and conversations your target audience is engaged with through audience intelligence. Relate to your audience and engage with them in a more authentic way by finding the people that matter.
Many more in-depth and analytical techniques are also available.
Sentiment Analysis
Trending Topics / Themes
Campaign Ideation
Competitor Analysis
Crisis Management / Monitoring
Sponsorship Online Audit
Influencer Analysis
Audience Intelligence
Other Features
Data-driven Results
The objective of growth marketing automation is to optimise and streamline sales and marketing by replacing high-touch, repetitive manual processes with automated solutions.
Growth marketing automation comprises of a centralised platform that is used to plan, coordinate, manage and measure marketing campaigns, both online and offline. It is often used along with lifecycle marketing strategy to closely manage and nurture generated leads, aiming to convert leads into customers.
Origin partners with world leading Growth Marketing Automation platforms to assist brands and organisations harness the true power of automation.
Data-driven Results
• Build strategies that transform relationships with your customers
• Action based, personalized message delivery to shape the customer journey
• Get insights on how to steer customer conversations with live views of every customer
• Know customers latest brand interaction, behaviours and interests
• Insights to make every interaction relevant across email, social and in-app push messages
• Strategic planning with 360 degree visibility and interactive feedback loops
• Data from existing systems to enhance data and allow insights access from anywhere
• Gain deep insights to help optimize customer journeys
• Listen deeply and learn swiftly
• Gain perspective on next steps and smart experimentation methods using data-based suggestions
Automation and AI Customer Lifecycle Engagement
Cross- Channel Personalization Data Management & Agility
Benefits of Growth marketing automation:
Our Partners
Working with the best of the best…
We believe in…
Belfast HQ9 Church ViewHolywood, BT18 9DP028 9042 6460
Dublin60 Baggot Lane Ballsbridge Dublin 4 www.origin-digital.com
