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Book Rapper
A Visual Presentation by Geoff McDonald and Book RapperCopyrightCopy this the right way.You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
tracks trendsdigs up big ideaspresents them visuallycreates actions for you to do
Book Rapper
web logA list of entries, similar to a diary, posted regularly on the internet.
weblog
we blog
we blog
How to Create Your Own Media Channel
The Book
We Blog is derived from...
The RAPs
RESOURCES : anything you use to generate wealth.ACTIONS : an act of will, a deed completed.PROFITS : to gain an advantage or benefit.
Each RAP comprises...
Blog Why? We Blog Intro Blog Medium
The We Blog RAPs...
1 2
(This one!)
Blog TrafficBlog Money Blog Being
4 53
Blog LifeBlog About Blog Resoures
7 76
Blog MediumRAP2
As a media channel, a blog
doesn’t follow the same rules for success as a...
Blog Medium
...magazine,
or TV channel.
radio station
newspaper,
Understanding the nature of the
blog medium will enhance
the results you produce.
Blog Medium
Six Qualities of the Blog Medium
INFORMAL MULTI MEDIA
FREE
NICHE
TIMELY
GLOBAL
InformalRAP2.1
If print media is like...
...giving a formal speech,
then blogging is like...
...having a chat with your friends.
It’s style is more...
...relaxed, conversational and intimate.
Be provocative...
Ask questions?to encourage feedback...
Build the ... DIALOGUE DIALOGUE DIALOGUE DIALOGUEDIALOGUE DIALOGUE DIALOGUE
DIALOGUE DIALOGUE DIALOGUEDIALOGUE DIALOGUE
DIALOGUE DIALOGUEDIALOGUE
DIALOGUE
Action
Write your blog
that you speak.
in the way
Action
Or, record
your voice and...
Action ...post the audio file instead.
NicheRAP2.2
It’s MY media channel and I’ll...
cry gossipsharerant
If I want to!
Pick a topic that...
...means something to YOU.
Remember, you have a potential world wide audience so...
...your focus can be as...
quirky person alunique
distinct
...as you’d like it to be.
There’ll probably still be an audience for you.
Yep, even for you!
What do you REALLY want to blog about? Action
Write down several niches that appeal.Action
Multi-mediaRAP2.3
Blogs don’t need to be just...
words, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, wordswords, words, words, words, words, words, words, words, words
Any digital mode works.
To create interest...
add images
...your own video or link to others on .
Your blog may be a single format or...
...a combination of several.
For instance, post a fresh photo one day and
an audio track or, vlog (video log) another day.
What’s your best mode?Action
Action
Are you a photo snapper?
Action Do you talk better than you write?
Action
Do you have a face for audio?
Action
Are cartoons or animations your
speciality?
TimelyRAP2.4
Magazines are stuck in time...
They rely on...
DE DLINES
Once a deadline has passedthe opportunity to update is gone...
...until the next issue.
By contrast, blogs are...
...instant publishing.
Write it now, press ‘PUBLISH!’, and the world can read it.
PUBLISH!
You can update any time, and as often as you want.
Blogs live in real time, not artificial deadlines.
A reader might reply...BONUS
...immediately.
Instant feedback!
When? How Often?What’s your plan?Action
Action
To avoid writers block...
Action ...write when you’re hot, and keep a couple of posts up your sleeve for when you’re not.
FreeRAP2.5
How much does it cost to...
...publish a magazine?
Create a TV channel?
Start any other business?
A blog can be created for...
FREE!
You don’t even need a computer...
...if you’re happy to mozy on down to the local library.
Blogging software AND
Hosting for your posting...
...is also FREE.
No excuses now!
Repeat after me...Repeat after me...
No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now! No excuses now!
No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now! No excuses now!
No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now! No excuses now!
No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now! No excuses now!
Got it?
No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now! No excuses now!
No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now! No excuses now!
No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now!No excuses now! No excuses now!No excuses now! No excuses now!
Action
Time is the price you’ll pay to build your blogging empire.
ActionHow much time are you willing to invest?
GlobalRAP2.6
The web is a global phenomenon and so is...
...your blog.
Your focus may be local - as in a council issue or...
...it may be highly niched.
ActionYou’ll get lost in the blogosphere if you don’t...
Action
Action ...focus on something.
Action Be clear, “Who is your intended audience?” Let this audience focus shape your content.
Want More?
Blog Why? We Blog Intro Blog Medium
The We Blog RAPs...
1 2
(This one!)
Blog TrafficBlog Money Blog Being
4 53
Blog LifeBlog About Blog Resoures
7 76
BR Members can get the complete set of We Blog RAPs at...
www.BookRapper.com/members
Book Rapper provides innovation + leadership workshops and keynote
presentations based upon the hot trends in the books we RAP. We
can help you profit from the ideas in this RAP.
Email Me!Geoff McDonald...
Book Rapper Author.
More Book Rapper Resources...
www.BookRapper.com/rappers.html
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com