We care for you sdn. bhd.

WE CARE FOR YOU SDN. BHD.

2.0 INTRODUCTION


2.0 INTRODUCTION

We Care For You Sdn. Bhd. plan establish as a partnership business, involve of four

entrepreneurs, and our business location situate at Commercial Centre, Section 7, Shah

Alam, Selangor. Date of business commencement is on 18 th March 2012 launch at

Section 7, Shah Alam.

2.0.1 VISION

Our vision is to gain high profit and revenue generated by its sales. By this it can cover

all expenditure to set up business. Moreover, we provide good service with high quality

standards at reasonable or affordable price to the customer so that we can pledge

customers’ confidence and loyalty. We also aim to obtain more profits in service sector

within first three years and we also intend to franchise our business to another country.

2.0.2 MISSION

Mission of our organization are to achieve high growth and increase our profit with

enhance productivity. Other than that we are also want to be well known when

established and able open another branch.

2.0.3 OBJECTIVE

Objective of our organization are to make customer satisfaction with our good with high

quality standards service. Then, we want to boast customer confident and create loyalty.

Also, we would like to attract more customers and build a long good relationship with

them as well as sustain life by adopting a healthy lifestyle and quality of life.

2.0.4 MOTTO

‘LIVE FOR EVER, YOUNG AS EVER’


2.1 REASON SELECTING PROPOSED

I. Provide service for the elderly.

Many parents are left alone at home by their children out to work. They get bored

because of the quiet life in the absence of a similar age peers. Then, we have

taken this opportunity to provide service for these groups to carry out various

activities that we serve for them with their counterparts throughout the day.

II. To appreciate the elderly.

This service is a token of appreciation to the elderly because they are also

contributing to economic growth in the past.

III. To open a business oriented club.

We would like to open a business oriented club for elderly to live a healthy life and

active even after retirement from their career before.

IV. Give opportunities to elderly for sharing their life with their peers.

We want to open up space to them to get to know the generation of their same

age and share ideas, opinions, expertise, experience and their hobby to friends.


2.2 FACTORS SELECTING PROPOSED

1. Low comparative advantage

Not many businesses like this in Malaysia; especially in areas that we chose. Our

closest competitor is the ‘Kelab Warga Emas Bandaraya Shah Alam’ that located

in Shah Alam Section 24 and Activity Centre for the Elderly (PAWE) provided by

the Ministry of Family, Women and Society Development of Malaysia that situated

in Cheras. However, the activities we offer more attractive and not limited to the

elderly for them to carry out a healthy and active life.

2. High demand from young people who had to leave their parents at home alone to

work.

Working children have to leave their parents at home alone. This will cause the

welfare of their parents are being neglected. They also will lead to a depressed

and lonely. It is very appropriate to offer to the elderly so that they can live more

happily.

3. Low cost services.

This business only requires a relatively high initial cost, but then the cost of

services are relatively low for the next operation because we do not involve any

kind of production but provide a club that has a variety of activities.

4. National policy for the elderly.

Elderly who form a part of the society and recognize as rich in experience and

skills, has contributed a lot to the nation. Hence, government has formulated a

policy which aims to establish a society of the elderly who are contented, dignified,

possessed of a high sense of self-worth and optimizing their potential, as well as

to ensure that they enjoy all opportunities besides being given the care and

protection as members of a family, society and nation.


2.3 FUTURE PROPECTS OF THE BUSINESS

2.3.1 Capital requirement

Capital requirement of a business is important. The funding of the business can be done with using the entrepreneur‘s own money or from external source such as borrowing loan from banks, finance company and cooperatives. Our partnership businesses contribute RM100,000 for each person.

2.3.2 Risky

We face on low risk to enter a particular business field which is low competitor. In Section 7 Shah Alam, there is no competitor nearby for this kind of business accepts for in Section 24. Therefore our company is able to enter the market easily. Based on risk on insurance scheme cover fire and accident at work is under Prudential Assurance Malaysia Berhad.

2.3.3 Loans

Based on financial, We Care For You Sdn Bhd is face on problem on first three year which is get a loss on sale, but our company able to recover loan and expenses because our profit still can support expenses and repay a loan.

2.3.4. Credit

We Care For You Sdn Bhd not facing on credit because our business is pay in cash. So, it not turns to a bad debt and will be treated as an expense for the company.

2.3.5 Foreigner Exchange

We Care For You Sdn Bhd not involve on foreign exchange and our business has not to face the risk of fall and rise in the exchange rate and our business using home currency unit in Ringgit Malaysia (RM).


2.4 OBJECTIVE OF BUSINESS PLAN

1 To Convince Bank In order to get Loan.

This business plan is prepared by We care for you Sdn Bhd for the purpose of obtaining working capital loan from SME Bank.

2 As a Guideline in Managing Business

This business plan is prepared by We care for you Sdn Bhd as a guideline for managing proposed venture.

3 Forecast Performance of Business in Future.

This business plan may provide information to management of this proposed business and how well this business progress in future.

4 Back - up plan for an unexpected situation.

By preparing this business plan, we may predict and assume what consequences may happen in future and make several backup plans in order to solve the problems.

5 To get fund from the investors

This business plan is very important, as it is the best way to present the project to potential partners and the investors, as they may invest in this project. Besides that, the feedback from the investor may see several problems that we might not see clearly see. If we get the same feedback from the investor, it is sure a big problem.


2.5 COMPANY BACKGROUND

Name of company : We Care For You Sdn Bhd

Company registration number : 688366-D

Form of business : Partnership

Main activities : Old folk’s community service

Company address : 18-32, Jalan Plumbum Q7/Q

Seksyen 7, 40000 Shah Alam, Selangor

Date Of Commencement : 18.03.2012

Phone number : 03- 6134 8862 (office)

03- 6156 2971 (fax)

Email adress : [email protected]

wecareforyou.blogspot.com

Date of Registration : 26.01.2012

Bank : Malayan Banking Berhad,

Sungai Buluh Sales & Services centre,

416, 417 & 420 Jalan Indah 2,

Selangor Darul Ehsan

Account number : 51205322156

mailto:[email protected]


2.6 COMPANY LOGO

Green colour : Indicated Peaceful and nature(company’s name)

Red colour : Indicated Easy to see. Easy to attract the potential customer

(company’s tagline)

Colourful hands : It symbolizes to various ethnic groups in our

country. As it is suitable with the 1 Malaysia

concept in our country.

Pink love : Love among the members, love that will be given to

members

Company Tagline : Live for ever, Young as ever.

Round Shape : Make a comparative relationship between our

partners.


2.7 LOCATION PLAN

In WE CARE FOR YOU SDN. BHD., we know that location is one of the most

important decision that entrepreneur should make. We aware that wrong choice of

location can result lower sales and higher operation cost. So, for that reasons we have

survey many strategic places to open our shop. After look at all aspects, we are agreed

to open our community center at Commercial Center, Section 7 Shah Alam. We choose

this place because of several reasons.

WE CARE FOR YOU SDN. BHD’s premise located at Lot 18-32, Jalan Plumbum

Q7/Q, Seksyen 7, 40000 Shah Alam, Selangor. This is one of the most important factor

as it easy excess by public or customers thus reduce time taken and transportation cost

to reach this place. Just about 1 to 2 km from our community centre, there are many

residential areas. For example, Cristal Height, Section 7 Apartment, and other residential

areas nearby such as at Jalan Plumbum, Jalan Kristal, Jalan Platinum, Jalan Firus etc.

In term of availability of manpower, we are not so worry as this place is near to

housing areas. We also planned to hire 10 workers to support and operation every day.

Besides that, this place also near to our target market which is the group of senior

citizens. In long term, we are still looking and search the best place for our members to

do several of activities that are provided by us.

A transportation facility is not a big problem. Here, it connects with good

connection of roads and highways such as Damansara-Puchong Highway (LDP),

Federal Highway and NKVE. Our community centre is so easy to access close to many

of the focus areas and adjacent public facilities such as hospitals, universities,

recreational areas, shopping complexes, etc., which can facilitate the conduct of the

program we have planned. It just takes 1 minute to i-City, 3 minutes to UiTM, 5 minutes

to Bukit Raja, Klang and 15 minutes to Bandar Klang as well as nearby the New Shah

Alam Hospital, Petronas, Klinik Kesihatan, Old Town Kopitiam,Shops, KFC, Pizza Hut &

JAKEL Wholesaler.


Moreover, the price charge and packages for our members also affordable

compare to other community centres. Here, we will pay RM 2000 every month for 22 x 75

square feet which is ground floor - RM8 000 (1,650 sq. ft.), first floor - RM3 000 (1,650

sq. ft.) and second floor - RM2 000 (1,650 sq. ft.) which overall area of our community

centre is 4,950 sq. ft. that cost RM13 000. Thus, we save our monthly expenditure for

hire-purchase at this place than if we build our own premise.

Other factors that make us choose this place also because of available of utilities

such as water supply and electricity that will be supply and arrange by management of

Shah Alam City Council. We are located at location that is easy excess by customers,

availability of manpower, and good transportation facility.

We are here


Other amenities nearby are gymnasium, jogging track, mini market, squash court, swimming pool

and tennis court.


2.8 CONTRACT OF AGREEMENT

This agreement will bind the partners with the following aspects:

1. Name of the business : WE CARE FOR YOU SDN. BHD.

2. The duration of the partnership 12 years to prevent the dissolution of the business. If one partner passes away or withdraws from the partnership, the business

will not be dissolve.

3. Individuals involved in managing the partnership business. General Manager : Nurul Syahida Binti Hassan Chief Organization Officer : Hane Aqela Binti Abdul Aziz Chief Marketing Officer : Nur Adilah Binti Yahya Chief Operational Officer : Noor Shafiqah Binti Ramly

4. The accounts of the business and share capital that show the contribution of each partner and the right and obligations of each partner towards the capital

Each partners should be contribute in share of the capital around RM100,000 for each.

All profit and loss will be share equally among all partners and any losses will be liable among partner equally according Partnership Act 1961.

5. The properties are considered as assets of the business All the properties in this company such as furniture, machine and vehicles

considered as assets of the business If the partners are contribute their assets in the company, it also considered

as assets of the business


6. Retirement:

If any partner who want to retire from the business must have consent from

others partners. They will get back their invested and the notice of

retirement must be given 3 months before the retirement date.

7. Others:

Each of the partners must act in good faith and respect other partners.

Partners must have willingness and interested to make the business more

successful and giving full commitment for the business. They also must be

honest and straight forward in order to execute responsible as a partner.


2.9 PARTNERS BACKGROUND

Name : Nurul Syahida binti Hassan

Ic No : 880918-02-6030

Origin : Banting, Selangor

Email : [email protected]

Telephone : 017 - 8847544

Date Of Birth : 18 September 1988

Age : 24 years old

Marital Status : Single

Academic Qualification : Master in Business Administration, University of

Malaya

Skills and personality : Able to speak English, able to use Microsoft Software, hardworking, honest and responsibility

Experience : 2005-2007 - Marketing Officer

2007-2009 - Administration Executive

Previous Business Experience : Entrepreneur Seminar 2008

General ManagerGeneral Manager


Name : Nur Adilah binti Yahya

Ic No : 891119-10-3182

Origin : Sungai Buluh, Selangor


Telephone : 017 - 2438994

Date Of Birth : 19 November 1989

Age : 23 years old

Marital Status : Married

Academic Qualification : Degree in Marketing, International Islamic University

Malaysia

Skills : Speak fluent in Malay and English, able to use Microsoft Software, able to work with dedicate, good sense and responsible

Experience : Sales Promoter in Food & Beverage Industry, Clerk in

First Lady, Tutor in Marketing Subject Previous Business : Agent to Food Supplier.Experience

Marketing OfficeMarketing Office

mailto:[email protected]


Name : Noor Shafiqah binti Ramly

Ic No : 870822-10-2186

Origin : Sabak Bernam, Selangor


Telephone : 019- 4027874

Date Of Birth : 22 August 1987

Age : 25 years old


Academic Qualification : Degree in Operational Management, MARA University

Of Technology

Skills : Microsoft Office

Experience : Part Time Clerk in Uitm, Promoter Parkson, Cashier

In Bookstore

Previous Business Experience : Agent for T-Shirt Printing, Supervisor of Ladie Department Billion Shopping Centres, Sabak Bernam Selangor

Operation OfficeOperation Office


Name : Hane Aqela Binti Abdul Aziz

Ic No : 880122-02-5542

Origin : Bukit Beruntung, Selangor


Telephone : 012 - 2348018

Date Of Birth : 22nd January 1988

Age : 24 years old


Academic Qualification : Degree in Corporate Communication, Limkokwing

University of Creative Technology

Skills : Computer Knowledge – Microsoft Word (Word, Excel, Power Point) Communication Skills – Able To Speak Language English/Malay/Mandarin

Experience : Supervisor at Baskin Robin, Mutiara Damansara, Selangor, Sales Manager at Tesco Rawang

Organization OfficeOrganization Office


3.0 ADMINISTRATION


3.1 ORGANIZATION CHART

GENERAL MANAGER

Nurul Syahida

GENERAL MANAGER

Nurul Syahida

CHIEF MARKETING MANAGER

Nur Adilah binti Yahya

CHIEF MARKETING MANAGER

Nur Adilah binti Yahya

CHIEF ORGANIZATION

MANAGER

Hane Aqela

CHIEF ORGANIZATION

MANAGER

Hane Aqela

CHIEF OPERATION MANAGER

Noor Shafiqah

CHIEF OPERATION MANAGER

Noor Shafiqah

FINANCING

Adriana Arisa

FINANCING

Adriana Arisa

SECRETARY

Rosalinda Perez

SECRETARY

Rosalinda Perez

DriverDriver

HUMAN RESOURCE MANAGER

Akmal Harrith

HUMAN RESOURCE MANAGER

Akmal Harrith

Staff 1Staff 1

Staff 6Staff 6 Staff 8Staff 8 Staff 9Staff 9

Staff 2Staff 2 Staff 3Staff 3 Staff 4Staff 4 Staff 5Staff 5

Staff 7Staff 7


3.2 SCHEDULE OF TASKS AND RESPONSIBILITIES

POSITION MAIN TASKS

GENERAL MANAGER

To plan, implement and control the overall management of the business.

To plan and monitor the strategic progress of the business.

To be accountable for the overall performance of the business.

CHIEF EXECUTIVE FINANCIAL

Plan and manage the capital. Prepare the account balance, income

statement, balance sheet. Resolves complex accounting errors or

discrepancies to ensure accurate accounting and compliance with applicable rules, regulations, and laws.

CHIEF EXECUTIVE MARKETING

Conduct market research from time to time to learn consumers’ preferences/likings.

Managing the production of marketing materials, including leaflets, posters, flyers and etc.

Prepare marketing plan. Monitoring competitors’ activity.

CHIEF EXECUTIVE OPERATION

Liaison person with the other ventures and outsourced company.

In-charge of operation hours of the center. Plan and manage the flow of activities. Controls expenditure of input.

EXECUTIVE HR AND ADMINISTRATION

Manage the employee details or information.

Compute the overtime. Prepare monthly payroll. Manage the employee details or

information.


Manage the statutory payment as required.

Do recruit, hire, train and supervise the full-time employees.

Maintain procedures manual to ensure consistent performance of routines

SECRETARY

Fully responsible for achieving the goals and objectives.

Manages the company's correspondence. Keep records and important documents

such as company profile and data of employees and members of the community center.

Assist the officers of the company to coordinate, manage and organize the company.

Managing the company's business relationships with other companies.

STAFF 1~ conduct morning activities Yoga Aerobic Dancing(i.e: poco-poco)

STAFF 2 ~Conduct cooking class and Art class( partner with staff 3 and 4)

STAFF 3 ~ Conduct cooking class and Art class( partner with staff 2 and 4)

STAFF 4 ~Conduct cooking class and Art class( partner with staff 2 and 3)

STAFF 5 ~ Conduct pray and Islamic program


STAFF 6 ~ Conduct pray and Outdoor activity: Gardening BBQ Picnic Jogging



STAFF 9 control and ensure all members are

always safe during free time

STAFF 10

Open and closing the business. Serving the customers. Take a good care of the working

environment.

3.3 RECRUITMENT PROCESS


Recruitment involves the process of searching, identifying and selecting qualified candidate for position in an organization. The process is to hire about 10 experience workers. This recruitment process will be expected operate on one month.

3.3.1 Searching candidate

This is task of looking for candidates and inviting then to apply for vacant position in the business. It can be done by advertising the vacancy through the printed such as regional newspaper. This business refer to present personal because is less costly and a reliable way to get capable candidates.

3.3.2 Selection process

This process involves the task of reviewing the applicant, the short-listing applicants and selecting the best candidates for the job. Three most commonly used tools to facilitate these tasks are a job applicant, interview and selection process.

i. Job Application

A job application form is prepared by an employer to gather basic information about applicants. It helps to generate job related information such as age, gender, education level, previous employer can refer to the referees or ex-employer if further information is needed to evaluate the applicant.

ii. Job interview

This is the most frequently used method by employers to gain in depth information about applicant. Face to face meeting gives both parties a chance to learn more about each other. For instance, the employer can evaluate the applicant’s personality and communication skills. Likewise, the applicant can enquire more about the job and the organization he is about to joint.

iii. Selection test.

An employer may choose to use a selection test as a tool to evaluate applicants for position that require certain qualities. The test is used to measure an applicant’s potential to perform the job. These include performance, aptitude, interest, intelligence, skills or practical test. Example of practical test is machine handling skill


3.4 SALARY

Salary is a fixed monetary reward paid to workers on periodical basis. We care for you Sdn Bhd using normal practice to pay salaried workers on a monthly basis. Salaried workers are expected to work a fixed number of hours which is 8 hours per day and 26 days per month. Salaried workers are not subjected to loss of pay in the case of allowed absences such as illness.

3.4 1 Contribution to the Employees Provident Fund (EPF)

It is the responsibility of the employers to register its employees if they are not yet contributor to EPF. It is mandatory for employers to contribute to the EPF for all qualified employees. At present, the statutory rate of monthly contribution employees is 11% of the basic salary. The employer’s portion of the monthly contribution is 12%.

3.4.2 Contribution to the social security organization (SOCSO)

Employers are obligated to protect their employees by contributing to the SOSCO. It is a form of insurance to protect the employees in term of monetary composition in case of unforeseen incidents at the work place. All employees earning RM3000 or fewer amounts are qualified to contribute to this fund. Employees earning more than RM 3000 a month can also contribute to the fund with the consent of the employers. The rate of contribution by the employers and employees is based on the basic salary.


3.5 LIST OF EQUIPMENT

MAC’HINE/EQUIPMENT QUANTITY PRICE PER UNIT (RM)

TOTAL COST

Cash register 1 1 500 1 500Punch card machine 1 1 500 1 500Lamp 5 1 000 5 000Supervisor desk and chair 1 250 250TOTAL 4250 8250


3.6 ADMINISTRATION BUDGET

FIXED ASSETS

EXPENSES(RM)

MONTHLY EXPENSES

(RM)

OTHEREXPENSES

(RM)

Furniture and Fitting 5250Machinery and Equipment 3000Rent 4800Utilities 800Sundry 300Rental deposits 9600Deposits utilities 1600Road tax/ Insurance 1200Business Registration/ License 175Advertisement newspaper 200Job application form 10Legal fee 200TOTAL 8250 5900 12985


4.0 MARKETING


4.1 MARKETING OBJECTIVES

• As guideline to manage sale of marketing

• To study about our competitor and alert about their strong and weakness

• To prepared marketing budget

• To determine target market, market size and market share in order to forecast

sales

• To introduce our marketing concept and the role of marketing in business

There are very essential focus in our marketing strategies is to introduce our

services that we provide to customer, also to fulfil customer’s need, and to satisfy

their want. The business that we involve has the potential to go further in business

industries.


4.2 SERVICE AND DESCRIPTION

WE CARE FOR YOU SDN. BHD. aims to offer a tall quality and dependable

community centre services to people especially retired person and people who are age

45 years and above. With provided better facilities and surrounding, we are guaranty

our customer will feel satisfied and comfort.

WE CARE FOR YOU SDN. BHD. is a new service company in the business

market which provide new community centre services. Our company has become first

mover for this type of services that is differ in terms of our style, place, service which

also provide interesting activities that will not make our customer feel bored. There are

some reason why we choose this type of service is because nowadays there are too

many child who their parent live with them, do not know how to care of their parent while

they are working. Thus since a maid service is nowadays has become expensive, so

that we are here to provide them a place which can care of them with comfort

surrounding.

Other than that, since there are many retired person do not know what to do in

fulfil their day with interesting work, so, we are also provided many activities such as

cooking with chief, a land for gardening and many more. In term of our service, we are

not 24 hours operates as like other community centre services. This is because based

on our observation, majority for them who are live with their children; love to spend time

with them. So we are only operates from 7 am to 10.00 pm. Other than that, we also

provide services for anyone who want to organize any ceremony with affordable

charges.

To diversify our services, other than provide activities for the elders, we also

provide café for them to have their meal and it is also open to other people who are not

members. However, we outsource our café service to another company that use the

brand of WEERA Café for our café. This café is operates form early 07.00 a.m. until

09.00 p.m. every day. Apart from that, we also sell souvenirs such as mugs, key-chains,

t-shirts etc. for guests and anyone who interested. For our members, we already include

all the items in the packages.


4.3 TARGET MARKET

Our target market is senior citizens aged above 45 years of diverse races and

religion. We are aiming for the senior who has not worked, or at least less active in their

careers but still active in their daily life. Our target is people in the area around Shah

Alam, especially the resident population in Section 7 Shah Alam. We also are aiming for

customers who have financial security such as pension and insurance, but are living at

home and not actively working.

Our customers must be senior citizens who are still healthy and active to carry

out various activities and is keen to carry out their activities as well as desire to share

their experience with friends of a similar age to them. We are also targeting the seniors

who like to do things and like to socialize and have an active lifestyle.

We also want those seniors who want to live actively. This opportunity is also

open to the seniors that are still working but desire to carry out various interesting

activities other than working. Other than that, we are aiming for those who are friendly,

sporting, can mingle with others and want to spend their time with others.


4.4 MARKETING ANALYSIS

4.4.1 MARKET SIZE

Based on the statistics from Department of Statistics, there are 646 890 people in

Shah Alam as a whole. Of the total, 150,150 is a senior citizens; 132,197 of Bumiputra,

6178 are Chinese and 11 493 are Indians. Of these, 25 874 are senior citizens aged

from 45 years of which 76,725 were men and the rest are women. We have projected

the market size for our services which are 0.1% or 5,000 people in the residents. From

calculation below, our company has evaluated that our market size would be 500

people per month. Thus, we estimate the number of members of our community centre

this year is about 6 000 people and estimated to increase to 7000 people for the

following year.

Target Market 5,000

Market size 0.1 × 5,000 = 500 people per

month


4.4.2 MARKET SHARE

Market share refer to the estimated potential sales of the business after taking

into consideration the market size and fees provided. Market is often representing in

term of percentage of potential market size owned.

However, we also provide fees for member in entering this place and for non-

members, there are other charges for them for any services provided. Normally for

members, the fees in differ in term of time either per month, per year or for whole life.

Below are the fees:

Fees for members:

Categories Package Love Package Affection Package HarmonyFirst-timer fees* 100 150 350Monthly fees*

I. First month fees

60 80 100

II. Second month fees

50 60 70

Annually fees*III. First year

fees900 1000 1200

IV. Second year 500 700 900


feesFor whole life 3 000

Fees Non-member fees and charges.

Categories Charges (RM/daily)First-timer fees* 100Daily fees* 80

Market share after the entry of WE CARE FOR YOU

Customers’ fees payment Amount of

Profit (RM)

Percentage

(%)

First-timer 75 000.00 90

First month 32 000.00 72

Second month onwards 264 000.00

First year 50 000.00 9

Second year onwards 33 000.00

Whole life 150 000.00 9

Non-members 10


4.5 COMPETITION

In doing the service, normally we have many competitors especially the

competitors that provide the same services. From our analysing, there are no

competitors that running the same business near our community centre. However,

another club for senior citizens that located at different place but in same state. The

location is 50km. Competitors are necessary to improve our service and get new ideas

to gain more experience and profits while maintaining our services.

The two competitors are:

• Kelab Warga Emas Bandaraya Shah Alam

Kompleks Kelab Warga Emas, No. 2, Jalan Pudina 24/39A, Section 24,

40 200 Shah Alam, Selangor.

• Pusat Jagaan Harian Warga Emas Cheras Baru

Lot 3716 Jalan 17, Off Jalan Kuari, Cheras Baru,

56100 Kuala Lumpur

4.6 STRENGTH AND WEAKNESS OF THE COMPETITORS

After a research, here are the list about the strength and weakness of each competitor:

COMPETITORS STRENGTHS WEAKNESS

Pusat Jagaan Harian

Warga Emas Cheras Baru

• Have a lot experience.

• Have many workers

• Expensive price rather than

other company.

• The location is not comfortable

for old generation

Kelab Warga Emas

Bandaraya Shah Alam

• Quite known to the

public.

• Provide better facilities.

• Low quality of services.

• Not well organized in their

schedules of activities.


We believe that we can gain more profits and provide better services compared to our

competitor since we try to adapt a new trend and different style compared to out

competitor.

Strength:

• We provide better services and suitable for the elders.

• We provide extra classes for them to utilize their day such cooking class, IT

class, and many more.

• We provide convenient place/premise with many facilities.

• We charge for reasonable fees.

Weaknesses:

• We do not provide transport for customers. But they still can access our premise.

• Our services are operated within 22 hours.

• We still have to compete with the two of our competitors in terms of fees.


4.7 SALES FORECAST

We have identified our market size as 500 people per month from the total 150150 of

senior citizens in Shah Alam. Table below shows how WE CARE FOR YOU identified

the sales forecast for the first year.

Sales forecast by packages

i. Monthly

Packages No. of Customers Estimated

Profit (RM)

LOVE 100 71 000

AFFECTION 200 178 000

HARMONY 100 122 000

ii. Annually

Packages No. of Customers Estimated

Profit (RM)

LOVE 20 28 000

AFFECTION 20 34 000

HARMONY 10 21 000

Sales forecast for whole life membership

Fees rate (RM) No. of Customers Estimated

Profit (RM)

3 000 50 150 000

Rent receivable for Weera Café from ADR Enterprise

Rent payment (RM) Duration Total (RM)2 500 12 months 30 000


Other services prices.

No. Products Member Price (RM)

Non-member Price (RM)

1 Cafe Less 20% for all F&B

Normal prices for all F&B

2 Events Less 30% Normal pricesa. Birthday party (100 pax) 1 050.00 1 500.00b. Anniversary party (100

pax)1 750.00 2 500.00

c. Gathering party / reunion (150 pax)

2 100.00 3 000.00

3 Souvenirs (key-chain, t-shirts, bottles etc.)

Less 10% Normal prices

We have analysed the increasing or decreasing of sales depends on:

Sales Forecast for Services Year 2012

Month Profit collection (RM)

January 45,000.00

February 54,000.00

March 55,000.00

April 60,000.00

May 60,000.00

June 63,250.00

July 65,250.00

August 65,250.00

September 74,250.00

October 77,250.00

November 88,250.00

December 91,250.00


Total 798 750.00

4.8 MARKETING STRATEGIES

Our company have implement four strategies or known as 3Ps and 1S of marketing.

These four (4) variables are:

1. Service strategies

2. Pricing strategies

3. Place strategies

4. Promotion strategies

4.8.1 Service strategies

In order to make sure our customers satisfied with our services, we attempt to

provide good quality services. These are the service strategies that our company

implemented to increase our satisfaction of service:

WE CARE FOR YOU SDN. BHD. provides family based services concept in

which each member will play a role in forming a close family relationship. Our business

concept is a club that provides a variety of interesting activities that will give maximum

satisfaction and independence to the elderly to live their lives as when they were young.

Our services are not limited to providing physical activities, but we also provide

spiritual activities, family and community services such as family visits to tourist

attractions, providing packages for Umrah with his family for any members who have

been registered, held a talk-religious lectures, skills classes for older people shared

their ideas and opinions, providing event management services in which each member

can hold our event at the community center with a reasonable service charges and so

forth.


We also provide a cafe that we outsource to a private company; ADR Enterprise

that use a brand of Weera Cafe. This cafe is open to all members and also those who

are interested to visit our cafe.

In addition, we as a community center agents responsible for safeguarding the

welfare of the elders who are members of our community center. Then, we are also

concerned about the health and welfare of each member. Therefore, we take the

initiative to provide health care services regularly, i.e. once every two months will be

medical check-up sessions by health experts that we bring a special from DEMC. We

guarantee the best service in terms of handling activities, efficiency, prudence in the

management, time management, a reasonable service charge, and fitness activities and

most importantly, we want a healthy elderly and young as ever.

PACKAGE LOVE PACKAGE AFFECTION PACKAGE HARMONY

FEES

a. First-timer

b. Monthly

c. Annually

100

60

900

150

80

1000

350

100

1200

Specialty Trip to any places

inside Malaysia (once

a year)

Personal-care set

Subscription of

magazine Solusi and

Reader’s Digest (12

months)

Umrah package (with

family)

Personal-care set

Subscription of

magazine Solusi and

Reader’s Digest (12

months)

Jaya Jusco shopping

Umrah package

(with family)

Trip to Middle-east

countries

Personal-care set

Subscription of

magazine Solusi

and Reader’s Digest


Jaya Jusco shopping

cash coupon worth

RM400

Domino’s Pizza

coupon worth RM45

cash coupon worth

RM600

Domino’s Pizza

coupon worth RM50

(12 months)

Jaya Jusco shopping

cash coupon worth

RM800

Domino’s Pizza

coupon worth

RM75

Membership card

Gift upon

registration

T-shirt

Mug

Photo frame

T-shirt

Mug

Face towel

T-shirt

Mug

Shoes bag

4.8.2 Pricing strategies

Cost –based pricing is a method that our company used as a pricing strategy. Cost-

based pricing is based on the total cost of the service plus a standard mark-up.

Cost-based pricing is shown as below:

Price = Total Cost per services + mark-up

= RM 220 + (RM 220 × 50%)

= RM 330

The total cost per unit is based on the total up between the basic cost and the variable

cost. The variable costs are including salaries, utilities and class. The average profit

margin that we estimated for our company is 50%.


Pricing strategies

1. Membership fees and charges.

Categories Package Love Package Affection Package HarmonyFirst-timer fees* 100 150 350Monthly fees*

V. First month fees

60 80 100

VI. Second month fees

50 60 70

Annually fees*VII. First

year fees900 1000 1200

VIII. Second year fees

500 700 900

*charges including service charge, membership card, activities etc.

Other charges:-

If not active within a year: charge RM35 for membership renewal. If member card is broken: charge RM10 for renewal card. If member card is lost: charge RM30 for renewal card. Package replacement: RM500

2. Non-member fees and charges.

Categories Charges (RM/daily)First-timer fees* 100Daily fees* 80

*fees are only for activities, services and management.


3. Other services prices.

No. Products Member Price (RM)

Non-member Price (RM)

1 Cafe Less 20% for all F&B

Normal prices for all F&B

2 Events Less 30% Normal pricesd. Birthday party (100

pax)1 050.00 1 500.00

e. Anniversary party (100 pax)

1 750.00 2 500.00

f. Gathering party / reunion (150 pax)

2 100.00 3 000.00

3 Souvenirs (key-chain, t-shirts, bottles etc.)

Less 10% Normal prices

4.8.3 Placing strategies

WE CARE FOR YOU SDN. BHD. is located at an urban town that is very strategic place

to open this community centre. Most of the residences are working and they do not

have time to watch their parent while they work and retired people who do not have

activities to do. Besides that, high elders’ population in this area also contributes an

opportunity to our company to get the customers.

4.8.4 Promotion strategies

We applied the effective promotion that are aim to achieve the target market and to

boosts our sales.

Our strategies are as follow:

1) Signboard

- In order to let people noticed our community centre, we will place the

signboard in front of our building. It will show name, address, contact

numbers, service hour and logo of our company.


2) Web site

- We also have our own web site that responsible to give information about our

company and our products to the customers. It also acts as a medium for our

company to let people know details about us. Customers can log in our web

site at [email protected] or wecareforyou.blogspot.com

3) Banner

- This banner will be positioned around Shah Alam as to inform the opening of

our services ant to acknowledge the existence of our business in Shah Alam.

Our company will put the banner at the strategic places which the public can

see and read the banner easily.

4) Pamphlet & Flyers

- We also printed the pamphlet to be given away to the public during the formal

occasion such as our opening ceremony. While the flyers will be given to the

public at anytime, anywhere or at any occasions. The flyers contained about

our services and our company.

mailto:[email protected]%20or


WE CARE FOR YOU COMMUNITY CENTRE SIGNBOARD:


4.9 SCHEDULE OF REMUNERATION

JOB BASIC

SALARY

(RM)

EPF SOCSO NET

SALARY

(RM)

TOTAL

COST

(RM)11% 12% Employee Employer

Marketing

manager

1600 176 192 7.75 27.15 1416.25 1819.15

Total 1600 176 192 7.75 27.15 1416.25 1819.15


4.10 MARKETING BUDGET

Items

Fixed Assets Expenses (RM)

Other Expenses (RM)

Signboard 1 500

Membership card 3 000

Promotion

Price list Bunting Bunting stand

270

600

290

Grand Opening

Balloon Coupon Others accessories

100

450

800

Business Card (100 pieces x 5) 100

Workers Corporate Shirt (15 person) 1 050

Total 2 660 5 500


5.0 OPERATION


5.0 THE OPERATION PLAN

In We Care For You Sdn. Bhd., we serve a community services for the targeted people.

5.1 PROCESS PLANNING

Process planning involves the identification of the step by step processes from beginning to

end in making the products in providing the services.

Here we prepare the flow chart of We Care For You Sdn. Bhd. Services:

.

Registration of membership

Key in data of members and collect all payments by the financial manager

All members start the activities organized by the community centre controlled by the

person in charge

Close down the operation

Post-mortem / meeting/ discussion on the next activities or any improvement to made.


5.2 OPERATIONS LAYOUT

In We Care For You Community Centre., we are using the layout based on product. This is

because; this type of layout is suitable for a business that has product focus or continuous

flow production.

Here, we have attach our operation layout for our community centre:



5.3 EQUIPMENT PLANNING

We are serves complete equipment in order to satisfy our member`s satisfaction.

Below is the details of the equipment required:

5.3.1 PREMISE EQUIPMENTS

NO EQUIPMENT QUANTITYPRICE/UNIT

(RM)TOTAL PRICE

(RM)

1 Computer 10 1,779 17,790

2 Television 1 2,000 2,000

3Photostat machine

1 2,300 2,300

4 Air-conditioner 2 1,300 2,600

5 Hp printer 1 99 99

6 Fire extinguisher 2 168 336

7 First aid kit 2 15 30

8 Stationery set 6 5 30

9 Receptionist desk 1 500 500

10 Dustbin 3 5 15

11 Punch card machine bio system

1 320 320

12 Vacuum cleaner 1 300 300

13 Card reader device 1 199 199

TOTAL 32 8,985 26,519

5.3.2 FURNITURE


NO EQUIPMENT FOR TOTAL COST

(RM)

1 Office 6,000

2 Sick bay 2,000

3 Living room 4,000

4 Kitchen 4,000

5 Foyer 1,000

6 Library 2,000

7 Cafe 4,500

TOTAL 24,500

5.4 MANPOWER PLANNING


In We Care For You Sdn. Bhd., we had decided that all partners have to participate in daily

operation.

We also hire another 10 workers as staffs to support our operation and increase productivity

and efficiency of the community centre.

Here, we provide the direct labour planning schedule:

NO Position No of staff

required

Salary/month (RM)

EPF (RM)

12%

SOCSO (RM)

TOTAL (RM)

1 Executive Manager 1 2,000 240 20.15 2,260

2 Operation Manager 1 2,000 240 20.15 2,260

3 Financial Manager 1 2,000 240 20.15 2,260

4 Marketing Manager 1 2,000 240 20.15 2,260

5 Secretary 1 1,500 180 23 1,703

6 Staff 10 12,000 1,440 200 13,640

TOTAL 15 21,500 2,580 304 24,383

5.5 BUSINESS AND OPERATIONS HOURS


Business hours refer to the time the business is open to the customers. Customer here

means our members in this community centre.

Operation hours refer to the hours the workers have to work.

Our community centre is open for members from 7 a.m. to 10 p.m on weekdays and 8 a.m

to 6 p.m on weekends.

The working hours will be from 7 a.m. to 12 a.m. The time is until late night because we

want to do a post-mortem to get any comment or recommendation so that we can make a

little bit of improvement for the next day operation.

Daily schedule on weekdays

TIME ACTIVITIES PERSON-IN-CHARGE NOTE

7 a.m - 8.30 a.m Members check in and do some exercise such as:

Yoga Aerobic Dance (poco-poco)

Staff 1 Compulsory for all members

9.30 a.m - 11.30 a.m Special class such as:

Cooking class

Art class

Staff 2,3 and 4 Optional, limit to 50 members each class

1 p.m - 2 p.m Pray

Islamic programme

Staff 5 Compulsory for Muslim members

3 p.m - 7 p.m Pray

Outdoor activity:

Gardening BBQ Picnic Jogging

Staff 6,7 and 8 Compulsory for all members but the activity is optional

8 p.m - 10 p.m Free time Staff 9 None

10 p.m Members check out None None


10 p.m - 12 a.m Management time none None

Daily schedule on weekend

TIME ACTIVITIES PERSON-IN-CHARGE NOTE

8 a.m - 10 a.m Members check in and do some exercise such as:

Yoga Aerobic Dance (poco-poco)

Staff 1 Compulsory for all members

11 a.m - 12.30 p.m Special class such as:

Cooking class

Art class

Staff 2,3 and 4 Compulsory for all members

1 p.m - 2 p.m Pray and islamic programme

Staff 5 Compulsory for muslim members

2 p.m - 5 p.m Pray

Outdoor activity :

Gardening BBQ Picnic Jogging

Staff 6,7,8 and 9 optional

5 p.m - 6 p.m Members check out and management time

None None

We also providing the members with special activities organized by the community centre which

are:


ACTIVITIES PERIOD PERSON-IN-CHARGE NOTE

Shopping and leisure 1 time in a month. Staff 2 Depends on situation

Trip and tour 3 days 2 night or

4 days 3 night

Staff 3,4 and 5 Depends on situation

We Care For You Sweet Day

1 whole day,

Once a year

Staff 1,2,3,4 and 5 Compulsory for all members


5.6 OPERATION BUDGET

We need to estimate the budget for the operations activities.

The operations budget can be categorized into fixed asset expenditure, monthly expenses

and other expenses.

This operation budget is important because it will be one of the input to prepare the financial

plan.

Our budget for the operation are as follow:

ITEM FIXED ASSET

(RM)

MONTHLY EXPENSES

(RM)

OTHER EXPENSES

(RM)

Furniture & fitting 24,500 - -

Renovation 30,000 - -

Office equipment 6,000 - -

Wages+EPF+SOCSO - 24,383 -

Utilities - 3,000 -

Business registration - - 60

Business license - - 100

Maintenance - - 10,000

Home insurance - - 71.80

Rent (fitness equipment) 61,000 - -

TOTAL 121,500 27,383 10,232


5.7 IMPLEMENTATION SCHEDULE

Implementation scheduling involves sequencing and allotting time to all project activities.

Project scheduling serves several purposes such as:

It shows the relationship of each activity to every members and to the whole project

It identifies the precedence relationship among activities

It encourages the setting of realistic time and cost estimate for each activity

It helps make better use of people, money and material by identifying critical bottlenecks in

the project

In We Care For You Sdn. Bhd., we have implemented the whole activity planned throughout

the operation takes place as follow:

ACTIVITIES DEADLINES DURATIONS

Incorporation of business October - November 2011 2 months

Application for license and permits

November 2011 - January 2012 3 months

Searching for business premise

January - February 2012 2 months

Renovation of premise February - March 2012 2 months

Recruitment of labours March 2012 1 month


6.0 FINANCING


6.1 PROJECT IMPLEMENTATION COST

Project Implementation Cost

Requirements CostFixed Assets Land & Building 13 000 Furniture & fixtures 24 500 Equipment 35 659Vehicle – Van (2nd hand) 20 000 Renovation cost 30 000Office Equipment 6 000 Working Capital 2 monthsAdministrative 8 250Marketing 890Operations 26 519Pre-Operations & Other Expenditure 10 232Contingencies 10% TOTAL 175 050


6.2 SOURCES OF FINANCING

Sources of Finance

Requirements Loan Hire-Purchase Own Contribution

Fixed Assets Cash Existing F. Assets

Land & Building 13 000 Furniture & fixtures 24 500 Fitness equipment 61 000 Vehicle – Van (2nd hand) 20 000 Renovation cost 30 000 Office Equipment 6 000 Working Capital 1 monthsAdministrative 8 250 Marketing 890 Operations 24 690 1 784 Pre-Operations & Other Expenditure

Contingencies 10%

TOTAL 30 000 123 190 36 924


6.4 PRO FORMA INCOME STATEMENT

Pro Forma Income Statement WE CARE FOR YOU SDN. BHD.

PRO-FORMA INCOME STATEMENT

Year 1 Year 2 Year 3

Sales 6 505 000.00 7 000 000.00 7 500 000.00

Less: Cost of Sales 771 977.50 355 437.50 355 437.50

Purchases 1 000.00 1 000.00 1 000.00

Gross Profit 5 734 022.50 6 645 562.50 7 145 562.50

Less: Expenditure

Administrative Expenditure 27 135.00 27 135.00 27 135.00

Marketing Expenditure 8 160.00 8 160.00 8 160.00

Other Expenditure 75 402.00 75 402.00 75 402.00

Business Registration & Licences 160.00

Insurance & Road Tax for Motor Vehicle

3 000.00 3 000.00 3 000.00

Interest on Hire-Purchase 1 231.90 1 231.90 1 231.90

Interest on Loan 3 000.00 3 000.00 3 000.00

Depreciation of Fixed Assets 1 120.00 1 120.00 1 120.00

Total Expenditure 119 208.90 119 048.90 119 048.90

Net Profit Before Tax 5 614 813.60 6 526 513.60 7 026 513.60

Tax 3 000.00 6 000.00 9 000.00 Net Profit After Tax 5 611 813.60 6 520 513.60 7 017 513.60 Accumulated Net Profit 5 611 813.60 12 132 327.20 19 149 840.80


6.5 PRO FORMA BALANCE SHEET

WE CARE FOR YOU SDN. BHD.PRO-FORMA BALANCE SHEET

Year 1 Year 2 Year 3 ASSETS Fixed Assets (Book Value) Land & Building 13 000.00 13 000.00 13 000.00 Furniture & Fitting 24 500.00 24 300.00 24 100.00

Equipment 35 659.00 35 659.00 35 659.00

Renovation 30 000.00 30 000.00 30 000.00

Van 20 000.00 19 800.00 19 600.00

Computers (10 pieces) 17 790.00 11 790.00 5 790.00

140 949.00 134 549.00 128 149.00

Current Assets Accounts Receivable 30 000.00 30 000.00 30 000.00

Cash Balance 5 697 654.60 12 173 504.87 19 056 555.13

7 727 654.60 12 203 504.87 19 086 555.13

TOTAL ASSETS 7 868 603.60 12 338 053.87 19 214 704.13

Owners' Equity Capital 100 000.00 100 000.00 100 000.00 Accumulated Profit 5 611 813.60 12 132 327.20 19 149 840.80

5 711813.60 12 232 327.20 19 249 840.80

Long Term Liabilities Loan Balance 30 000.00 30 000.00 30 000.00

Hire-Purchase Balance 123 190.00 82 126.67 41 063.33

153 190.00 112 126.67 71 063.33

Current Liabilities Telephone bill due 2 400.00 2 400.00 2 600.00 P1MAX Internet bill due 1 200.00 1 200.00 1 200.00

3 600.00 3 600.00 3 800.00

TOTAL EQUITY & LIABILITIES

5 868 603.60 12 348 053.87 19 324 704.13


6.6 FINANCIAL ANALYSIS

WE CARE FOR YOU SDN.BHD.

FINANCIAL PERFORMANCE

Year 1 Year 2 Year 3

PROFITABILITY Sales Gross Profit Profit Before Tax Profit After Tax Accumulated Profit LIQUIDITY Total Cash Inflow Total Cash Outflow Surplus (Deficit) Accumulated Cash SAFETY Owners' Equity Fixed Assets Current Assets Long Term Liabilities Current Liabilities FINANCIAL RATIOS Profitability Return on Sales Return on Equity Return on Investment Liquidity Current Ratio Quick Ratio (Acid Test) Safety Debt to Equity Ratio BREAK-EVEN ANALYSIS Break-Even Point (sales) Break-Even Point (%)


6.7 BUDGET

6.7.1 ADMINISTRATION BUDGET

FIXED ASSETS

EXPENSES(RM)

MONTHLY EXPENSES

(RM)

OTHEREXPENSES

(RM)

Furniture and Fitting 5250Machinery and Equipment 3000Rent 4800Utilities 800Sundry 300Rental deposits 9600Deposits utilities 1600Road tax/ Insurance 1200Business Registration/ License 175Advertisement newspaper 200Job application form 10Legal fee 200TOTAL 8250 5900 12985


6.7.2 MARKETING BUDGET

Items

Fixed Assets Expenses (RM)

Other Expenses (RM)

Signboard 1 500

Membership card 3 000

Promotion

Price list Bunting Bunting stand

270

600

290

Grand Opening

Balloon Coupon Others accessories

100

450

800

Business Card (100 pieces x 5) 100

Workers Corporate Shirt (15 person) 1 050

Total 2 660 5 500


6.7.3 OPERATION BUDGET

ITEM FIXED ASSET

(RM)

MONTHLY EXPENSES

(RM)

OTHER EXPENSES

(RM)

Furniture & fitting 24,500 - -

Renovation 30,000 - -

Office equipment 6,000 - -

Wages+EPF+SOCSO - 24,383 -

Utilities - 3,000 -

Business registration - - 60

Business license - - 100

Maintenance - - 10,000

Home insurance - - 71.80

Rent (fitness equipment) 61,000 - -

TOTAL 121,500 27,383 10,232


6.8 DEPRECIATION SCHEDULE


6.9 LOAN AMORTIZATION SCHEDULE

LOAN REPAYMENT SCHEDULEAmount (Rm) 130000 Interest Rate 4% Duration (yrs) 12 Method Anually Year Principal Interest Total Payment Principal Balance

-

- - 130000

1

10833 5200

16060

119167

2

10833 4767

15626

108334

3

10833 4333

15192

97501


6.10 SALES & PURCHASES PROJECTION

SALES PROJECTIONMonth 1 - Month 2 -Month 3 23200 Month 4 23736 Month 5 23736 Month 6 24252 Month 7 24252 Month 8 23200 Month 9 24510 Month 10 24510 Month 11 24768 Month 12 25026Total Year 1 264390 Total Year 2 371520 Total Year 3 433440

PURCHASE PROJECTIONMonth 1 6401 Month 2 6401 Month 3 6401 Month 4 6401 Month 5 6401 Month 6 6401 Month 7 6401 Month 8 6401 Month 9 6401 Month 10 6401 Month 11 6401Month 12 6401 Total Year 1 70411 Total Year 2 85450 Total Year 3 99691


6.11 COLLECTION FOR SALES & PAYMENT FOR PURCHASES

CASH COLLECTIONS FOR SALESIn the month of sale 100%1 month after sale2 months after sale Total 100%

CASH PAYMENTS FOR PURCHASESIn the month of purchase 100%1 month after purchase 2 months after purchase Total 100%


7.0 CONCLUSION


8.0 APPENDIX

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