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WE CREATE BRANDS THAT STAND OUT ON SHELF, ADAPT TO CONSUMER TASTES, AND KEEP WINNING CUSTOMERS.
WE CREATE BRANDSTHAT STAND OUT ON SHELF,ADAPT TO CONSUMER TASTES,AND KEEP WINNING CUSTOMERS.
How do you turnan everyday stapleinto an everyday
indulgence?
Start by understanding your consumersWe pair category and consumer insights with branding and design expertise.This results in stronger relationships with your retailers and consumers.
1 Retail andCompetitive Audit
6Creative Brief 2 Management andTrade Interviews
5Brand PositioningWorkshop
3 Consumer Research
4 Brand OpportunityMapping
VOICEBOXDISCOVERYPROCESS
STEP 1
Develop & defi ne an inspiring brand positionWe determined the Clover brand needed to separate itself from the competition by celebrating the sustainable yet indulgent culinary tradition of Sonoma.
Welcome to Clover Country
ORGANIC LOCAL KNOWLEDGEABLE
We produce quality dairy products that honor our familyfarms, the environment and the community we serve.
Brand essence
Brand mission
Brand pillars
Brand expression
STEP 2
Speak confidently with one unified regional voiceThe new Clover Sonoma naming configuration and brandmark cements Clover’s Northern California roots while also resonating with out-of-state markets.
STEP 3
Create cohesive branding but be uniqueacross multiple segmentsOur design system for Clover encompasses multiple dairy sub-categories including milk, yogurt, kefir, ice cream, butter, eggs, cheese, specialty and seasonal products.
MULTI-SEGMENTDESIGN SYSTEM
EXTENDS TO
120PRODUCTS
STEP 4
Lead the category through indulgenceProving that “dairy alternative” is no match for indulgence, our Cream-on-Top redesign increased consumer share of the category, even as most yogurt brands decline.
OVER
15%INCREASEIN SALES
STEP 5
Invigorate a mainstream categorywith a bold choiceWe celebrated the bold choice of local flavor and helped Clover expand ice cream distribution to 300 additional stores.
DRAMATIC
40%INCREASEIN SALES
STEP 6
The results speak for themselves
• Our new packaging system was extended to over 120 SKUs.
• Clover Sonoma saw a 40% increase in ice cream sales since the launch of the new brand.
• While the entire yogurt category is in decline, Clover Sonoma’s Cream-on-Top sales increased by 15-20%
• Clover Sonoma ice cream expanded distribution to an additional 300 stores.
• 7dairy milk SKUs have been accepted into 3 entirely new geographic markets.
Our Process Our Clients
Contact Us
DISCOVERY
IMPLEMENTATION
CONCEPTING
STANDARDIZATION
Brand StrategyCompetitive AuditBrand PositioningConsumer Research
Identity DevelopmentConcept ExplorationNaming & CopywritingConsumer Testing
Design RefinementProduct SegmentationPackage ExtensionPhotography & IllustrationMechanical Production Sean Ziegler
General Manager & Partner(415) 999 [email protected]
Jacques RossouwCreative Director & Partner(415) 235 [email protected]
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