WE DEVELOP COMPLEX

PRODUCTS FASTER THAN

OUR CLIENTS, FASTER THAN

THE COMPETITION.

We partner with clients to develop products that

go beyond expectations, creating meaningful,

memorable experiences that sell.

WE ARE A FULL SERVICE PRODUCT

DEVELOPMENT TEAM

SINCE 2001

INTENSELY COLLABORATIVE

INTEGRATED DESIGN & ENGINEERING

40+ DESIGNERS & ENGINEERS

4 DOGS

OUR TEAM IS

DESIGN +

ENGINEERING

ELECTRICAL ENGINEERING

Smart solutions with a strategic perspective

Consumer e lect ron ic s | Med ica l dev ices | I ndustr ia l contro l | I ndustr ia l tes t equ ipment | Concept to rea l iza t ion | Concept to manufactur ing hand

of f | Of fshore manufactur ing set up and support | Des ign for h igh vo lume manufacture and tes t ing , S ix S igma Methodo log ies | User in ter fac e

des igns | Embedded sys tems : sensors , contro l | Regu la tory , re l iab i l i t y , and compl iance tes t ing overs igh t : EMI/EMC , ESD, l i fe tes t ing | Tes t and

measurement | Ana log and Dig i ta l des ign | Schemat ic deve lopmen t and capture | SP ICE s imu la t ion | PCB des ign and layou t management | D ig i ta l

bus : I 2C , SP I , LVDS | M icroc on t ro l l e r s : M icroch ip P IC , Atmel , Cypress PSoC | Sensors : acce leromete rs , gyros , magnetomete rs ; pos i t ion , p ressure ,

tempera tu re | Capac i t ive touch sens ing

MECHANICAL ENGINEERING

Speed, innovation, and horsepower , horsepower , horsepower

Complex advanced sur fac ing | Complex mechan isms | Compos i te des ign | E lect ron i cs packag ing | Mot ion contro l sys tems | Opto-mechan ica l

des ign | P rec is ion pos i t i on ing mechan isms | F lexure mount ing | Des ign for decoup led DOF mot ion | Molded part des ign | Mater ia l se lect ion |

Datum se lect ion | Manufactur ing p rocesses | Tool ing Des ign | Documenta t ion | Tool ing Des ign Support | Manufactur ing Ramp Up Support |

G loba l Sourc ing | P rototype and Product ion Tool ing | P rocess Debug | Of fshore manufactur ing set up + support | K inema t ic ana lys i s |

To lerance ana lys i s | S t ruc tu ra l ana lys i s | L inear and non l inear s ta t ic ana lys i s | Norma l modes ana lys i s | T rans ient a nd f requency response |

Random v ib ra t ion | S teady s ta te and t rans ient heat t rans fe r | Tes t -ana lys i s corre la t i on | Computat iona l f lu id dynamics | Opera t iona l tes t ing |

C rea te tes t ing goa ls

INDUSTRIAL DESIGN + UI/UX

User-dr iven, brand-focused design

Market research and def in i t i on | Market opportun i ty ana lys i s | User research and def in i t i on | Persona deve lopmen t | User un -needs

assessment | S t ra teg ic opportun i ty f ind ing | Human factors and ergonomics | User work f low ana lys i s | Emerg ing technol ogy invest iga t ion |

B ra ins to rm ing | Sketch ing | P roduct - l in e s t ra tegy | B rand + p roduct in tegra t ion | Sus ta inab i l i t y cons idera t ions | Conc ept genera t ion |

Concept model ing | User in ter fac e des ign | User in ter fac e p rototyp ing | P roof of concept models | User tes t ing w i th p rototypes | Des ign

language deve lopmen t | H igh reso lu t ion render ings | Packag ing des ign | P roduct g raph ics and labe l ing | B rand gu ide l in es and temp la tes

SOFTWARE + FIRMWARE ENGINEERING

The connection between people and technology

Hardware-S o f twa re co-des ign for microp roc ess or based sys tems | Bu i ld ing p rocesses and p roducts f rom the g round up in s tandards d r iven

env i ronmen ts | Extens iv e background in Med ica l/C om m erc ia l /C onsum er industr ie s | Work ing w i th in customers ’ qua l i ty sys tems + bu i ld ing sys tems

as requ i red | Concept to p roduct ion and ma in tenance | We de l iver in h igh complex i ty doma ins | Embedded sys tems deve lopm en t | Arch i tec tu re

deve lopmen t , fa i lu re ana lys i s and mi t iga t ion , RTOS or ba re meta l , make vs . buy | P rocessor & too l cha in se lect ion | Sof tw are Deve lop men t for

ver i f i ca t ion and manufacture tes t | Manufactur ing support | A lgor i thm deve lopmen t | P rocess rev iew and improvem en t | M icrop roc es s or and

DSP sof tware/ f i rm wa re | Dev ice and d isp lay d r iver s | App l ica t ion deve lopmen t | SP I | 1 2C | USB dev ice deve lopmen t

OUR CAPABILITIES

DISCOVERY

RESEARCH

USER VOICE

INSIGHT

CONCEPT

SKETCH

PROTOTYPE

USER TEST

REFINEMENT

MECHANICS

PILOT BUILD

VALIDATE

PRODUCTION

COMMUNICATE

SPECIFY

VERIFY

W E B E L I E V E I N A

C O L L A B O R A T I V E P R O C E S S

W E B E L I E V E I N S Y M B I O S I S

EXPERIENCE PRODUCTUSER RESEARCH AND TESTING

OBSERVATION + OPPORTUNITIES

INSIGHTS TO INTERACTIONS

POSITIONING

INDUSTRIAL DESIGN + UI

ENGINEERING

BRANDDESIGN MARKETING

BUSINESS OBJECTIVES

STRATEGIC TARGETING

W E B E L I E V E I N O U R C L I E N T S

C A S E S T U D I E S

KEEPS FOOD SAFE BY

TESTING FOR BACTERIA

DURING FOOD PROCESSING

HOW IT WORKSFood prep surfaces are swabbed.

The swab is placed in the chamber where a chemical

reaction occurs which emits light. The amount of light

released indicates how clean or dirty the surface is.

Results are clearly displayed and recorded.

TECHNOLOGY INNOVATION

A GROUNDBREAKING SOLID STATE PHOTON

COUNTER WAS DEVELOPED BY PENSAR IN

COLLABORATION WITH HAMAMATSU SENSORS

COMPLETE ID/UXTURNING CUSTOMER NEEDS INTO A

MODERN ICONIC FORM AND INTERFACE.

COMPLETE

FIRMWARE,

SOFTWARE,

& ELECTRICAL

DEVELOPMENT

COMPLETE

MECHANICAL ENGINEERING

MAGNETIC

KICKSTAND

LATCH

ONE-TOUCH

CHAMBER DOOR

RELEASE

REGULATORY LABELS

HIDDEN UNDER KICKSTAND

COLOR

TOUCHSCREEN

ERGONOMIC

FORM &

SILICONE GRIP

FINAL DEVICE INTUITIVE / ERGONOMIC/ RUGGED

ICON COMPUTER SOFTWARE DESIGNQUICKLY ASSESS FACTORY STATUS

ORGANIZED AND INVITING

EASY TO USE

SOFTWARE SCREENS ONE-STEP REPORTING

ICON DEVICE UI DESIGNICONOGRAPHIC

INTUITIVE, CLEAR HEIRARCHY

FLEXIBLE

DEVICE SCREENS REFINED FOR VISIBILITY AND CLARITY

A DESIGNED

EXPERIENCESTART TO FINISH

Construction is dangerous work. In order to fully understand the

context and the user needs, we visited a range of construction sites

and viewed different activities including traffic control, ironwork, and

project engineering. Our goal of making construction workers’ jobs

safer distilled down to three driving principles:

BE RUGGED – It’s dirty, wet, and cold. Their gear needs to be durable.

BE BRIGHT – Workers need to be seen. Safety vests are not enough.

BE HANDS FREE – Tasks are varied, and often require two hands.

Our observations and the input we received from workers helped us

design a simple, intuitive solution. The Halo Light enables workers to

both see and be seen.

RESEARCH

DESIGN

We focused on making the light itself a distinctive brand element.

We took a “minimize product, maximize light” approach,

reducing the housing and emphasizing the lens.

The Halo is part high technology, part rugged tool. Inside the

Halo are state of the art, high performance LEDs. Outside is a

rugged shell designed to withstand brutal environments and

circumstances.

Our objective is to create a product that becomes a trusted ally

of construction professionals working in

low-visibility environments.

ELECTRICAL

Pensar electrical engineering designed

the LED layout and componentry to

maximize light and minimize cost.

The lensing is tuned to optimize the

way the light is dispersed.

MECHANICAL

The mechanical engineering team designed an

extremely tough exterior to house the LEDs

and components.

The Halo Light construction features an IP65

rating which protects the product against

driving rain and daily dirt exposure.

This is critical for construction use.

SOLUTIONAn intuitive, light-weight ring of LEDs

that illuminates a worker’s task area and

makes him visible to passing motorists

and equipment operators.

A single button

toggles through

Halo, Hi-Alert, Task

and Dim.

Spring clips are

simply pushed on

and pulled off,

while holding

tightly to the hard

hat during use.

Safety-release

connection to the

battery pack

TESTING

Abuse testing is on-going. The first round

included submerging for one minute, then

stomping on it in the mud, then dropping

it from a second story window, and then a

third story window, then placing it under a

heavy toolbox, then running over it with a

Jeep – STILL WORKS!

Note: this was all done with the same unit.

See the videos here.

WE BUILT IT FROM

THE INSIDE OUT

Microsoft chose Pensar again to deliver the mechanical

engineering for the world’s best gaming console.

We’re committed to continuously raising the bar for

Microsoft, and all of our clients.

FULL FORCE ENGINEERINGMicrosoft chose Pensar as the sole

mechanical integration and detail partner for

the new Xbox console, from the ground up. A

few key contributions include:

+ Design for high-volume manufacturing

(20M+ ARU)

+ Key contributions to the thermal system

design and execution

+ Full ownership of CAD data, production

model structure, and details

+ System shock and vibration analysis,

mitigation, solution definition and execution

+ Guarding of Industrial Design intent

+ In-depth interaction with tooling design and

detailed part manufacturing

+ Ownership of manufacturing tooling for

inspection and assembly

+ Deep involvement in qualification and

testing process of all parts to the full system

ENGINEERING

Pensar has also worked with Microsoft

on several accessory products such as

the Xbox Speed Wheel.

100% of the mechanical design

was developed by the Pensar team.

A few key contributions include:

+ Innovative battery placement solution

+ Single LED light rings

+ Design for high-volume manufacture

+ Master model creation

KICKSTAND +

KEYBOARD

CONNECT ION

ENGINEER ING

GAMERFully featured handheld

game controller for the

iOS ecosystem

35

SEAMLESS + MOBILE + CONNECTED

ACTIVE + TREND SAVVY + CASUAL GAMERUSER PROFILE

LIFESTYLE

PLAYFUL SOPHISTICATIONMARKET NICHE

EVERYDAY MOBILITY

SKETCH FORM,

FUNCTION, & ERGONOMICS

HAND HELD

HAND MADE

BLIND TESTING

FOR ERGONOMIC

EVALUATION

EXPLORE

iPHONE

INTEGRATION

VALIDATE IDEAS

THROUGH PROTOTYPING

REFINE FORM &

CMF STRATEGY

DELIVER DESIGN FAMILY COHESION

ENGINEERED FOR EXTREME ABUSE

+ Increased Lifepak 15’s drop

performance and overall durability

+ Survives a 5’ drop, with screen intact

+ Shock-absorbing handle

+ Double-layer screen

+ Protected plugs

+ Rugged bumpers

See how tough the Lifepak 15 is here.

ENGINEERED DURABILITY

S SERIES

M-TURBO +

MICROMAXX

MOBILE

DOCKING

SYSTEM

Designing + Engineering

Imaging Innovation

Pensar worked with Sonosite on the design and

engineering for the MicroMaxx, Mturbo, Mobile

Docking System and S-series, including thermal

management and engineering for drop testing..

ELECTRICAL ENGINEERINGTurbo-series, MicroMaxx, and NanoMaxx

Pensar EE was part of the SonoSite team that

developed the detailed system architecture for these

state-of-the-art ultrasound systems, including system

design, signal optimization and data throughput,

Matlab algorithm development, image optimization,

and acoustic beam design and analysis.

Pensar not only delivers above expectations on design, but continues to meet

or exceed our expectations on tight deadlines, professionalism on presentations

and pro-activity in offering ideas and understanding our brand.

Andreea Trufasu - Director of Product Development, Gunnar Optiks

I have been impressed with the level of skill and professionalism they have

shown. Several times we ran into a design challenge or resource limitations at

the eleventh hour and Pensar, with little notice, came in and allowed the due

dates to be met.

Steve Bunce - Sr. Mechanical Engineer, Liposonix

Pensar showed us the customer’s true experience with our products, and

revealed needs and opportunities that we hadn’t considered.

Mark Denis - Ozone International

Pensar's team members are constructive, open minded and can handle any

R&D environment where ambitions, budget/schedule constrains and

manufacturability are a constant battle. They are extremely efficient and

detailed when it comes to modeling complex surfaces in 3D. It is a pleasure

working with them.

Uli Rankers - Director Industrial Design Engineering at Medtronic

and former Director at Philips Electronics

WHAT OUR CLIENTS ARE SAYING

CONTACT USJohn Murkowski

Founder + Mountain Guide

johnm@pensardevelopment.com

www.pensardevelopment.com