Strategic annual forumof Polish retail e-Commerce

October 20-21, 2014Hotel Courtyard by Marriott, Warsaw

3rd FORUM

We drive together e-Commerce in Poland!

A competitive and profitable e-commerce is based on synchronisation and optimisation of key operational domains of e-commerce store.

During this annual Forum we will provide the representatives of the Polish retail sector with information, inspirations and concrete solutions supporting them in tackling these challenges!

So that e-Commerce runs like clockwork!

For more information please contact:

Katarzyna Klimkiewicz Project Director

12 350 54 32 katarzyna.klimkiewicz@bbm.pl

e-Commerce Forum is a strategic meeting of persons responsible for the key operational areas supporting the development of electronic sales of retail chains and the producers of FMCG and durable goods operating or planning to operate both offline and online (bricks & clicks model).

For 3 years we have been providing the representatives of the retail sector with the examples of best practices and concrete tools optimising the development of e-commerce and thus we support the increase of revenues for both the retail chains and the producers.

Focus topics:

STRATEGY eMARKETING eSALES LOGISTICS CUSTOMERSERVICE

ABOUT THE FORUM

FORUM’S OBJECTIVE

Michał Nawrocki

Director for e-Commerce,Management Board

MemberTerg (Electro.pl

oraz Mediaexpert.pl)

Mariusz Nowak

e-CommerceManager

Tesco

Grzegorz Lipnicki

Vice-Presidentof the Management Board

Redan, Top Secret

Jakub Jasiński

e-CommerceLocal Leader

Sephora

Qaalfa Dibeehi

Vice President

Forrester Research (UK)

Bartosz Lewiński

e-Commerce Operations Coordinator

TOYS “R” US Poland

Jared Blank

Vice Presidente-Commerce

Tommy Hilfiger (USA)

Dorota Tylek

Specialist for marketing and e-Commerce

Fandago (Greenpoint)

Czesław Grzesiak

Vice-President

Tesco

Marc Rietbrock

Head of e-Commerce

ORSAY (Niemcy)

FORUM INSPIRATORS

Tomasz Ślaskowicz

Sales Director

BEKO

Jose Villamil

Director for e-Commerce POLAND

Decathlon

Stanisław Krzaklewski

Director of Internet Project

Alma.24.pl, Alma Market

Jarosław Sokołowski

e-Commerce Manager

Neckermann PolskaBiuro Podróży

Andrzej Ptasik

Headof Transport & Customs

ORSAY

Marcin Gadulski

Presidentof the Management Board

MM Brown Polska

Michał Walczyński

Senior specialistfor e-Commerce

Samsung ElectronicsPolska

Tomasz Mazur

e-Retail Manager

Danone

Paweł Wojciechowski

Former Managing Director

RAVELO

Łukasz Zawolski

Director for Internet Sales

Piotr i Paweł

More about the inspirators: www.forum-e-handel.com/prelegenci

FORUM AGENDA Day 1, Monday, October 20Moderator: Paweł Wojciechowski, former Managing Director, Ravelo

9:00 Registration, morning coffee

9:30 Greeting the participants, networking

DEVELOPMENT DIRECTIONS OF POLISH ONLINE RETAIL

PLENARY SESSION

9:45 The Importance of Customer Experience in eCommerce

· what is special about customer experience in eCommerce

· what are the elements of good CX in eCommerce

· how companies are doing it

· what are some key trends

Key Speaker: Qaalfa Dibeehi, Vice President, Forrester Research (UK)

10:25 Q&A session

10:35 The Importance of Data in Display Advertising

· how does the change in consumer behavior impact your way

of doing marketing?

· why shouldn’t we talk about Big Data, but Data that matters?

· how can you leverage Data successfully in Performance Advertising?

· Case study: How Sklep Presto benefits from data-driven

Performance Advertising

Dirk Henke, Managing Director Eastern Europe & MEA, Criteo

Łukasz Kozłowski, Vicepresident E-commerce, Presto Shop

10:55 Q&A session

11:00 Coffee break

11:20 Where is the Polish online retail now and what will

be its position next year – panel discussion of CEOs

· challenges for retailers starting their activity online

· what will the online retail look like in omnichannel era in a year

· what is the future and what’s happening now already

· how to ensure the synergy of offline and online retail

Experts:

Czesław Grzesiak, Vice-President, Tesco

Grzegorz Lipnicki, Vice-President, Redan

Michał Nawrocki, Director for e-Commerce,

Management Board Member, Terg (Electro.pl, Mediaexpert.pl)

Przemysław Schmidt, Member of the Board,

Czerwona Torebka Group, owner of Merlin.pl

Moderator:

Paweł Wojciechowski, former Managing Director, Ravelo

11:55 Q&A session

12:10 Lunch

13:10 Optimum logistics, i.e. selection of a delivery method

· impact of own store chain on development and growth

of click & collect, mutual benefits resulting from this strategy

and threats related to tracking the delivery in the distribution channel

· door-to-door courier deliveries vs. delivery to parcel shop

· logistics as “a virtual seller/last point of contact between the product

and the client” – impact of logistics on the image of e-commerce

Andrzej Ptasik, Head of Transport & Customs, ORSAY

13:40 Q&A session

13:10 Selling abroad – i.e. everything about the expansion of e-store

· challenges and threats related to starting business

in “a new” country

· how to meet the expectations of new clients

· logistics and customer service abroad

· how to manage the price policy on different markets

with “open borders”

Marcin Gadulski, President of the Management Board, MM Brown Polska

13:40 Q&A session

LOGISTICS AND CUSTOMER SERVICE AT E-STORE

Moderator: Michał Nawrocki, Director for e-Commerce, Management Board Member, Terg

MARKETING AND SALES AT E-STORE

Moderator: Paweł Wojciechowski, former Managing Director, Ravelo

PARALLEL SESSIONS

13:50 The role of customer service in the development of online store

· the objectives set for customer service staff

· specification of contact via phone and email

· customer’s loyalty in e-business

Dorota Tylek, Specialist for Marketing and e-Commerce,

Fandango (Greenpoint)

14:20 Q&A session

14:30 Coffee break

14:45 Quality of customer service: measurement, development and impact

on the image of e-store – panel discussion

· key criteria for the assessment of the store: products availability,

quality of delivered products, timely deliveries

· how to measure the quality of service and its impact on online sales

Experts: Mariusz Nowak, e-Commerce Manager, Tesco

Stanisław Krzaklewski, Director of Internet Project,

Alma.24.pl, Alma Market

Moderator: Michał Nawrocki, Director for e-Commerce,

Management Board Member, Terg

15:15 Q&A session

15:25 Optimization of the payment process for reducing the time

of shipping and new opportunities for online payments

Jacek Kinecki, Sales Manager, Przelewy24

Piotr Pawlak Specialist Sale, Przelewy24

15:45 Q&A session15:55 How to measure the impact of delivery & customer service on the improvement of the e-shop · how customer service translates into purchases · how e-delivery translates into e-sales · KPI Jose Villamil, Dyrektor e-Commerce POLSKA, Decathlon

16:25 Q&A session

13:50 How to sell without selling, i.e. what is marketing

automation, Case study Eurolot

· are marketing automation category systems just a more

advanced tool for sending emails

· dynamic content generation, example of Eurolot

Jarosław Sokołowski, Lecturer, L. Koźmiński Academy,

e-Commerce Manager, Neckermann Polska Biuro Podróży

14:20 Q&A session

14:30 Coffee break

14:45 Robots in marketing and drones replacing couriers

vs today’s e-commerce reality

· real life examples of email marketing automation

in e-commerce

Maciej Ossowski, Director of Education & CEE Business

Development, Implix

15:15 Customer relations is everything for e-Commerce

· building customer relations – loyalty in the e-store

· how to improve e-customer satisfaction with the support

of innovative technology

· how to build synergy

Michał Pieprzny, Managing Director,

Loyalty Partner Poland, PAYBACK

Grzegorz Marczak, Senior Digital Manager,

LoyaltyPartner Poland, PAYBACK

15:45 Q&A session

15:55 We invite you for the parallel session

16:35 Coffee break and division of participants into focus tables

16:55-17:55 FOCUS TABLES:

These are meetings in smaller groups, whose purpose concerns active involvement of the participants and discussions leading to answers to most

pressingissues.Eachparticipantwillchooseatopiche/sheismostinterestedin.Thenumberoftableparticipantsislimited–decidedonfirstcomefirstservebasis.

18:00 Cocktail & networking – excellent opportunity to share opinions in an informal atmosphere and a place of meeting between the retail

chains and producers

19:00 End of day 1 of the Forum

Usability in e-commerce -case study of ANSWAER.COMWojciech Tomaszewski, Marketing

and e-commerce Director, WearCo, ANSWEAR.com3

The role of e-customer service in conversion increase – discussion Bartosz Lewiński, E-Commerce Operations Coordinator,

TOYS ”R” US Poland1

Email 3.0. How to save 20% of transactions in your online shopThomas Pakulski, Director of Marketing and Sales, EmailLabs

Mobile aspects of e-store – costs, implementation period, effectsDominik Kaznowski, Grupa PWN2

4

FORUM AGENDA Day 2, Tuesday, October 21

Moderator: Paweł Wojciechowski, former Managing Director, Ravelo

9:00 Registration, morning coffee

9:30 e-Shop in multi-channel sales strategy – perspectives and risks

· the role and place of the e-shop in the sales strategy across

multiple channels

· how to ”develop” e-shops from the omnichannel perspective

Key Speaker: Marc Rietbrock, Head of E-Commerce,

Orsay (GERMANY)

10:00 Q&A session

10:10 Replatforming Your Ecommerce Site Does Not Need

to Be Painful Case study Tommy Hilfiger

· how to choose a platform provider

· how to manage communications with the senior executive team

· who are the 2 people you must hire to ensure the project is a success

Key Speaker: Jared Blank, Vice President E-Commerce,

Tommy Hilfiger (USA)

10:40 Q&A session

10:50 Coffee break

11:10 How to be “premium” in Polish e-commerce

Case study Sephora

· is there a room for quality players on Polish e-commerce market

· non-price competition – example of Sephora

Jakub Jasiński, e-Commerce Leader, Sephora Polska

11:40 Q&A session

11:50 The New Mobile Commerce: Blurring The Line Between

Online and Offline Payments

· future of online payments

· potential of mobile commerce for the real world

· one-click payments – make it simple

Trayan Nikolov, Dyrektor Pionu Rozwoju Produktów, PAYU

12:10 Q&A session

12:15 Lunch

13:15 Cooperation: producer-online chain

– panel discussion

· how can the producer support e-commerce

· key aspects of cooperation: producer’s expectations vs chain’s

expectations

Experts:

Stanisław Krzaklewski, Director of Internet Project,

Alma.24.pl, Alma Market

Michał Nawrocki, Director for e-Commerce, Management

Board Member, Terg

Tomasz Mazur, e-Retail Manager, Danone

Tomasz Ślaskowicz, Sales Director, Beko

Michał Walczyński, Senior e-Commerce Specialist,

Samsung Electronics Polska

Moderator:

Paweł Wojciechowski, former Managing Director, Ravelo

13:55 Q&A session

14:05 New responsibilities for online retailer

· a new consumer directive - revolution or evolution?

· key challenges for e-stores

· an open question to an expert: the interpretation of the most

unclear provisions

Pawel Litwiński, PhD Attorney, Partner BARTA LITIWŃSKI,

KANCELARIA RADCOW PRAWNYCH I ADWOKATOW

14:40 Summary of 3rd Forum and drawing of free participation

in 4th Forum

14:50 End of 3rd e-Commerce Forum

Sector sponsor: Media sponsors: Partners:

PARTICIPANTS ABOUT PREVIOUS EDITIONS OF THE FORUM”e-Commerce forum was a great opportunity for me to share my

experience and knowledge with other individuals from e-commerce

sector on Polish market, specifically in respect of new trends and

technologies. Worth recommending!”

Marlena Gref-Stefańska, Country Marketing Manager,C&A Online GmbH

”I think that e-commerce forum was a very successful event.

Many ideas presented during the forum inspired us to make the

changes in the way our company operates. Worth attending!”

Jędrzej Wittchen, President of the Management Board, Wittchen

”e-Commerce forum is excellent opportunity to present both

own point of view regarding e-commerce (and other issues as

well) and to compare our perspective with other market players,

share experiences and find inspiration for further actions.

Excellent lecturers, open listeners and excellent organisation

make the participation in this event a real pleasure. I recommend

both presentations themselves and very productive informal

discussions.”

Antoni Leniek, SEM Manager, answear.com

REGISTRATION OF PARTNERSHIP IN THE FORUM

The detailed terms of registering the participation and registration form are available online at:

The cost of participation of one person in the Forum is:

www.forum-e-handel.com/zgloszenie

To September 5, 2014

During the period from September 6 to 26, 2014

After September 26, 2014

2195 PLN + 23% VAT when registering 3 or more persons from the company

2595 PLN + 23% VAT when registering 2 persons from the company

2795 PLN + 23% VAT when registering 1 person from the company

Promotional offer – applies exclusively to first 15 registrations!

2995 PLN + 23% VAT when registering 1 person from the company after

the promotional registration pool has been used

2995 PLN + 23% VAT when registering 2 and more persons from the company

3495 PLN + 23% VAT when registering 1 person from the company

3995 PLN + 23% VAT when registering any number of people from the company

For more informationon potential partnership during the Forum please contact:

Anna ChrobotB4B Communications Manager

22 256 70 35 anna.chrobot@bbm.pl

For more information on participation please contact:

Anna BanaśHead of Sales

12 350 54 06 anna.banas@bbm.pl

LOOKING FORWARD TO SEEING YOU

Blue Business Media Sp. z o.o.Kraków Branchul. Berka Joselewicza 21c, 31-031 Krakówtel. + 48 12 35 05 400fax. + 48 12 35 05 401info@bluebusinessmedia.comwww.bbm.pl