MARKETING RESEARCH Understand customers, explain markets, successfully decide - We offer you smart solutions for the best answer to your questions. HEALTHCARE RESEARCH Special industry, special require- ments, special expertise - With over 20 years of industry experience, we understand what it takes and are yourreliable partner all-around health- care research. RESEARCH SERVICES Reliable implementation, powerful technologies, customized solutions - We realize your projects with the expertise of 15 years of experience in providing service. We have the big picture in view and the details in focus INSTITUTE & SCOPE OF SERVICES
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MARKETING RESEARCH
Understand customers, explain markets, successfully decide - We offer you smart solutions for the best answer to your questions.
HEALTHCARE RESEARCH
Special industry, special require-ments, special expertise - With over 20 years of industry experience, we understand what it takes and are yourreliable partner all-around health- care research.
RESEARCH SERVICES
Reliable implementation, powerful technologies, customized solutions - We realize your projects with the expertise of 15 years of experience in providing service.
We have the big picture in view and the details in focus
INSTITUTE & SCOPE OF SERVICES
INSTITUTE
INTERROGARE is all about research
Interrogare is a reliable partner, technical service provider and expert advisor for all aspects of research.
Our specialists in the areas of marketing research, health care research and research services offer you solutions that you need to answer your questions. It is important for us to flexibly and individually tailor our services to you. We obtain the relevant knowledge for you with methodological expertise, innovative research approaches, technical know-how and hands-on mentality. We translate the results into practical recommendations for action to generate noticeable effects of your market research projects and assist you with advice. Interrogare is your partner in all phases of the market research project: You receive everything from a single sour-ce - from problem analysis, design, monitoring, implementa-tion and evaluation of your study up to necessary technical services.
What sets us apart
Full service market research
We implement study concepts that involve complex content, including all the necessary technical services.
The highest level of methodology and technology
The scientific basis of our work, the high quality technical execution and
delivery of management-oriented results ensure success for our clients.
Development of scientifically based, innovative methods
Together with the Universities of Bielefeld and Kassel, we implement
scientific findings in the form of practical instruments.
Made-to measure, individual market research solutions
We tailor our study concepts and implementation individually to our clients’ needs, and this forms the
basis for our delivering “real” answers.
Passionate, personal commitment
Our experts’ know-how, experience and passion will guarantee the
success of your project.
Delivery of concrete recommendations for action
Our well-founded and practical recommendations for action mean your management decisions are
guaranteed to be successful.
Memberships References
Established1999
ManagementMartin Kühn
Sören ScholzPeter Wiegelmann
DAX 30 Customers16
Interviews per year> 1.000.000
Special fieldsMarketing ResearchHealthcare Research
Research Services
Tools> 30
LocationsBielefeld | Hamburg
Studieson five continents,
in more than 50 countries
Permanent employees 42 and growing
Facts and figures
European Society for Opinion and Market Research
Berufsverband Deutscher Markt- und Sozialforscher e.V.
Deutsche Gesellschaft für Online-Forschung
These references show some of our customers who rely on our services.
THE CHALLENGES YOU FACE
f Implicit (emotional) and explicit perception and effect of your brand
f Identifying the brand image
f The best possible differentiation from the competition
f The relevance of your KPIs up to now
f Evaluation of constructed core values of your brand
f Return on investment (brand control)
f etc.
THE BENEFITS TO YOU
Interrogare makes the difference, because we… f operate as the interface between communication and market research, understand both sides and thus create the best possible solutions.
f allow solutions to emerge as part of an integrated model that takes account not just of the brand, but also the context.
f measure the implicit elements just as validly as the expli-cit ones.
f attach great importance to flexibility and speed, so for example previous benchmarks can be integrated into new solutions or adjusted; and we can deliver results after just a short time.
f optimally meet our clients’ needs for concrete recom-mendations for action in terms of their brand manage-ment.
BRAND RESEARCH
Explore perception, position brand specifically
Only those who possess extensive knowledge can make the best possible decisions.
According to marketing literature, this means: Understanding how markets work and analyzing how buyers and sellers operate there. For those who face this challenge in their everyday professional life, this specifically means: Being able to follow, understand and anticipate the consumer‘s behavior and needs. A task from which different issues arise. Our specialists in the Marketing Research Department offer solutions and methods suitable for selecting the best possib-le approaches for you.
Areas of expertise f Brand research f Communication and advertising research f Measuring customer satisfaction and loyalty f Product and pricing research f Employee research
f Identifying the status quo in terms of customer satisfacti-on and loyalty
f Determining relevant components for satisfaction and loyalty
f Identifying unnecessary investments and quick wins in good time
f Improving the perception of the customer relationship
f Increasing customer loyalty
f Spotting threats to customer relationships from your competitors
f etc.
THE BENEFITS TO YOU
Interrogare makes the difference, because we… f deliver relevant findings and concrete recommendations on action, since we understand what the construct of customer satisfaction actually comprises.
f gather insights indirectly via driver analyses in situations where direct questioning alone cannot reveal the rele-vant facts.
f know that not all aspects have the same influence on satisfaction/loyalty, and we therefore identify factors including their relevance.
f work with our own complete behavioural model which not only portrays measurement data, but also highlights the actual starting points and levers.
f Assessing the type and strength of the effect of your advertising media
f Selecting the optimal design for your advertising media
f Finding opportunities for differentiating yourself from the competition by means of communication and advertising
f Discovering how your advertising concepts are evalua-ted and perceived
f Measuring the effect of communication and advertising media on your brand and products
f Discovering how well target groups can be reached by means of different communication
f Increasing the levels of classic advertising KPIs such as awareness, brand liking, purchase intentions
f Tracking your campaigns, including on the mobile Inter-net and via apps
f etc.
THE BENEFITS TO YOU
Interrogare makes the difference, because we… f operate as the interface between communication and market research, understand both sides and thus create the best possible solutions.
f allow solutions to emerge as part of an integrated model that takes account not just of the brand, but also the context.
f measure the implicit elements just as validly as the expli-cit ones.
f attach great importance to flexibility and speed, so for example previous benchmarks can be integrated into new solutions or adjusted; and we can deliver results after just a short time.
f optimally meet our clients’ needs for concrete recom-mendations for action in terms of their brand manage-ment.
COMMUNICATION AND ADVERTISING RESEARCH
Capture effect, take optimal actions
THE CHALLENGES YOU FACE
f Creating new products in line with your customers‘ wishes
f Ensuring willingness to pay for products and features
f Calculating the added value of product characteristics as perceived by customer
f Avoiding cannibalisation effects within your product range
f Identifying the need for price differentiation
f Selecting the design of your product range
f Identifying the effects of price changes on sales revenue and sales volume
f Structuring the price range within the product range
f Optimising your products in line with your customers’ wishes
f Estimating your market share
f etc.
THE BENEFITS TO YOU
Interrogare makes the difference, because we… f have our own solutions for analysing both simple and complex products, which exactly represent the const-ruction and articulation of preferences, and integrate the psychological processes into selection decisions in the long term.
f have an understanding of the context in which the price operates, and know that every purchase decision has its own fingerprint.
f don’t use off-the-peg models, but ones that can realisti-cally portray a wide variety of market situations.
f not only supply information about preference structures, but also provide deep process insights (How does the customer approach the POS? How does preference come about? What effects do preferences have? etc.).
f Investigation of employees‘ subjective perceptions
f Identifying needs for action
f Support and monitoring of activities as part of Human Resources development
f Determining the quality of leadership, uncovering lea-dership strengths and deficits
f Identification and use of best practices in business
f Involving employees in improvement and optimisation processes
f Compilation of key indicators (KPIs) of employee satis-faction and retention
f etc.
THE BENEFITS TO YOU
Interrogare makes the difference, because we... f provide extensive experience in the implementation of complex employee surveys.
f have extensive technological expertise in the implemen-tation of challenging projects.
f have experienced consultants who competently and di-scretely support our customers in all process steps of an employee survey and are at your side to provide advice and assistance.
f cover the full range of survey forms and also offer tech-nologically competent solutions for report layout, from the PowerPoint report to online reporting or the action portal.
f develop customised project designs with our customers with the best price-performance ratio and do not offer standardised „off-the-shelf“ projects.
f possess both analytical and methodological expertise to ensure the best interpretation of the results with maxi-mum gain in knowledge.
EMPLOYEE RESEARCH
Include employees, successfully advance organizations
THE CHALLENGES YOU FACE
f Optimal positioning of your brand
f Clear segmentation according to different needs struc-tures
f Determining implicit and explicit brand perception
f Impact analysis of marketing activities on brand level for the physician/pharmacist/patient
f Determining prescription behaviour on the basis of ratio-nal and emotional evaluation criteria
f Holistic analysis of sets of measures to strengthen the brand
f etc.
THE BENEFITS TO YOU
Interrogare makes the difference, because we... f do not use „off-the-shelf“ models, but individually de-velop solutions with our customers so as to be able to realistically envisage different market situations.
f take into account both rational and emotional criteria in brand management and measure them quantitatively through validated measurement methods.
f provide the technical options, the methodological know-how and market understanding in the Rx market.
f know and understand the needs and questions of our customers.
f are a partner that our customers can rely on.
BRAND MANAGEMENT
Explore perception, position brand specifically
Only those who understand the specifics of the pharmaceutical industry will be able to adequately collect the information you need.
We live up to this requirement for reliability and industry expertise with our Healthcare Research Department, led by Udo Jellesen, who has successfully supported international pharmaceutical companies for more than 20 years in the area of healthcare research. We offer you true added value combined with our comprehensive expertise and methods using our self-developed procedures. As a reliable part-ner, we will support you in the realization of national and international projects in the areas of Rx, OTX and OTC: You get everything from one source - from problem analysis to design, implementation and evaluation of your study, up to the necessary technical services.
Areas of expertise f Brand Management f Communication Performance f Sales Force Effectiveness f Target groups f Methods
HEALTHCARE RESEARCH
Special industry, special requirements, special expertise
f Optimising your ads, websites, discussion folders
f Measuring user behaviour on digital media
f Recall measurement of switched advertising media
f Impact measurement of channels used
f Share of Voice (SoV) measurements
f Diary studies
f Website tracking
f Capturing behaviour of online websites using eye tra-cking
f etc.
THE BENEFITS TO YOU
Interrogare makes the difference, because we... f have not only mastered individual elements of communi-cation optimisation, but also offer a holistic program.
f develop solutions with our customers individually to meet diverse needs exactly.
f take into account both rational and emotional criteria when developing communication and quantitatively illus-trate them by validated measuring methods.
f provide the technical options, the methodological know-how and market understanding in the Rx market.
f know and understand the needs and questions of our customers.
f are a reliable partner for our customers.
COMMUNICATION PERFORMANCE
Capture effect, take optimal actions
THE CHALLENGES YOU FACE
f Performance measurement at the preparation level (message recall/day after visit)
f Optimisation of discussion media used in the field
f Target group segmentation
f Identification of opinion leaders
f etc.
THE BENEFITS TO YOU
Interrogare makes the difference, because we... f have mastered these topics for decades and know what we are doing.
f develop solutions with our customers individually to be able to answer precise questions.
f take into account both rational and emotional criteria for the optimisation of discussion folders and quantitatively illustrate them by validated methods of measurement.
f provide the technical options, the methodological know-how and market understanding in the Rx market.
f know and understand the needs and questions of our customers.
f are a partner that our customers can rely on.
SALES FORCE EFFECTIVENESS
Measure performance, effectively optimize sales force
Only those who reach your target groups can collect knowledge relevant to you. Therefore, we offer you healthcare rese-arch in all required target groups:
f Physicians (clinic/practice)
f Pharmacist
f Pharmacy technicians
f Nurses
f Nursing assistants
f Dentists
f Optometrists
f Patients
f Health insurers
f Health policy makers
You can rely on our years of experience when surveying these target groups. We are aware of relevant features and reliably conform to all necessary regulations - whether it concerns appropriate codices, incentive payments, confidentiality agreements or reports of side effects.
TARGET GROUPS
Reach and benefit from relevant target groups
Only the proper selection and use of appropriate methods guarantee a successful study that will generate actionable results for you. Based on our extensive experience with a wide variety of survey methods for market research, we identify the proper method for you to ensure the maximum depth of knowledge.
The methods we use include both quantitative and qualitative approaches:
f Telephone interviews (C.A.T.I.)
f Web-assisted telephone interviews (W.A.T.I.)
f Personal interviews (F-t-F)
f Online surveys (C.A.W.I.)
f Postal surveys
f Group discussion / focus groups
f In-depth interviews (IDI)
f Possible mixed forms
METHODS
Select and use appropriate methods
OUR EXPERTISE
Onsite | E-mailshots | Mass mailings | InApp | QR codes | Postwurf | Questionnaire programming | Web analysis |
Field control | Field management
f From postal mail via e-mail to on-site or QR code recruitment
f Recruitment in mobile web and in apps through our own recruitment technology (including Smart Layer; 171 milli-on layer deliveries in 2014)
f Established interfaces to panel operators and efficient field management
f High performance technologies
f 15 years of successful development and management of digital survey systems
f In-house, highly flexible and scalable, IRQuest® survey platform
f Survey data supplemented by our tracking technology BuscuitTin
f Unconditional commitment to data protection and civil law
THE BENEFITS TO YOU
f Email invitations are issued in your desired design and are optimally displayed according to device.
f We send recruitment invitations in your name from your desired sender address.
f On-site recruitments are attractively designed and func-tionally equipped according to requirements.
f Using QR codes, we transfer your target group from the analogue to the world of digital surveys.
f Survey goals are accurately converted into the correct survey technique.
f IRQuest® online reporting renders the survey progress visible at all times.
f Development of the field profile is continuously monito-red.
f Our own technology guarantees fast processing without affecting heavily trafficked pages.
f Flexible interfaces for data processing are optionally established on your site.
RECRUITMENT AND DATA COLLECTION
Reach target groups, efficiently collect data
We have years of experience as a software developer in market research and can offer the best technical services.
Originally starting out as a technical service provider with its own survey software, we have developed our research services business unit into a department with multi-functio-nal know-how and different focal points. For you, this means: You get everything from one source - from the reliable exe-cution of sub-steps up to complete handling of your study. In addition, we can be your extended workbench - for both ad hoc studies and continuous tracking. We are happy to put together a team adapted to your needs so that you always know the same contact partner at your side. And where your needs require individual systems and self-powered research platforms, we develop your own smart technical solution - our team for Dedicated Services gladly advises you in this. Learn more about our supporting services regarding your market research projects!
Areas of expertise f Recruitment and data collection f Data analytics and visualization f Dedicated Services
Customised software solutions for your requirements
f Interdisciplinarity: market research meets software de-velopment
f 15 years of experience with complex study designs
f Comprehensive understanding of the process regard-less of the particular collection channel
f Research project always examined for feasibility, method selection and study design
f Optimal transformation of your requirements into clever technical solutions Technical systems that can serve as your own research environment e.g. continuous feed-back systems or tracking and collection systems
THE BENEFITS TO YOU
f As an expert in the combination of market research and technology, your project manager not only directs your project, but also understands it in all its facets.
f Your project team brings together different disciplines and acts „under one roof“; you benefit from easy access and a well-established cooperation.
f Re-briefings guarantee suitable adaptation to your requi-rements.
f Our implementation processes correspond to those of the software development industry and always end with predefined quality assurance.
f Guaranteed stability and predictability for all parties involved, minimising risk and ensuring lower costs.
