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We Have to Do Something with Social Media, But What?

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SOMETHING WITH SOCIAL MEDIA… #BUTWHAT Gerrit Heijkoop, How Can I Be Social (HCIBS)
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Page 1: We Have to Do Something with Social Media, But What?

WE HAVE TO DO SOMETHING WITH SOCIAL MEDIA… #BUTWHAT Gerrit Heijkoop, How Can I Be Social (HCIBS)

Page 2: We Have to Do Something with Social Media, But What?
Page 3: We Have to Do Something with Social Media, But What?

Have  you  been  sharing    with  #HBEC16    

on  Social  Media?  

Page 4: We Have to Do Something with Social Media, But What?

Photos,  QuesAons  &  Learnings  

TwiEer  &  Instagram:  @GHeijkoop  #HBEC16  

Page 5: We Have to Do Something with Social Media, But What?

Where  do    you  stand?  

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I  am  doing  preEy    well  on  Social  Media  

Agree  Disagree  

Page 7: We Have to Do Something with Social Media, But What?

I  am  doing  preEy    well  on  Social  Media  

Agree  Disagree  

1.  Why  do  you  stand  where  you  are  standing?  

2.  What  would  you  need  to  move  further  to  the  right?    

Page 8: We Have to Do Something with Social Media, But What?

how?  

Page 9: We Have to Do Something with Social Media, But What?

Social  media  are  a  ‘virtual  bar’  

Page 10: We Have to Do Something with Social Media, But What?

Social  media  are  a  ‘virtual  bar’  

How  are  you?  

Page 11: We Have to Do Something with Social Media, But What?

Social  media  are  a  ‘virtual  bar’  

How  are  you?  You  are  doing  pre1y    well,  aren’t  you?!  

Page 12: We Have to Do Something with Social Media, But What?

Social  media  are  a  ‘virtual  bar’  

Page 13: We Have to Do Something with Social Media, But What?

Social  media  are  a  ‘virtual  bar’  

It’s  not  that  every  acAon  on  social  media  leads  to  new  business…      

Page 14: We Have to Do Something with Social Media, But What?

Social  media  are  a  ‘virtual  bar’  

It’s  not  that  every  acAon  on  social  media  leads  to  new  business…    …  but  almost  every  piece  of  business  I  can  relate  back  to  one    or  more  social  media  acAons.  

Page 15: We Have to Do Something with Social Media, But What?

why?  

Page 16: We Have to Do Something with Social Media, But What?

4  most  important  sources  of  TRUST  

Be  there:    80%  of  

success  is  showing  up  

Be  nice:    be  fun  to    hang  out  with  

Be  wise:    know  what  you  talk  about  

Proof  it!    show  your  happy  clients  

Page 17: We Have to Do Something with Social Media, But What?

social  media?  

Page 18: We Have to Do Something with Social Media, But What?

What  do  you  find  most  annoying  on  Social  Media?  

#quesAon  

Page 19: We Have to Do Something with Social Media, But What?

Your  social  media  strategy  …    

Page 20: We Have to Do Something with Social Media, But What?

Do  not  do    unto  others,  

what  you  don’t  want  others  do  

unto  you  

Page 21: We Have to Do Something with Social Media, But What?

Share  your  photo’s,  findings  &  ques?ons  via  #nEGdansk  and  @GHeijkoop  

Page 22: We Have to Do Something with Social Media, But What?

Share  your  photo’s,  findings  &  ques?ons  via  #nEGdansk  and  @GHeijkoop  

You  are  lucky!  

Page 23: We Have to Do Something with Social Media, But What?

Share  your  photo’s,  findings  &  ques?ons  via  #nEGdansk  and  @GHeijkoop  

AIDA  sAll  exists…    

Attention Interest Desire Action

Page 24: We Have to Do Something with Social Media, But What?

Share  your  photo’s,  findings  &  ques?ons  via  #nEGdansk  and  @GHeijkoop  

AIDA  sAll  exists…    

Attention Interest Desire Action Share

Page 25: We Have to Do Something with Social Media, But What?

Share  your  photo’s,  findings  &  ques?ons  via  #nEGdansk  and  @GHeijkoop  

#example  

Page 26: We Have to Do Something with Social Media, But What?

Share  your  photo’s,  findings  &  ques?ons  via  #nEGdansk  and  @GHeijkoop  

#example  

Page 27: We Have to Do Something with Social Media, But What?

Share  your  photo’s,  findings  &  ques?ons  via  #nEGdansk  and  @GHeijkoop  

change …

Stop  talking  to  them  …  

…  give  them  some-­‐  thing  to  talk  about!  

Page 28: We Have to Do Something with Social Media, But What?

Share  your  photo’s,  findings  &  ques?ons  via  #nEGdansk  and  @GHeijkoop  

How?!  

Page 29: We Have to Do Something with Social Media, But What?

Share  your  photo’s,  findings  &  ques?ons  via  #nEGdansk  and  @GHeijkoop  

Page 30: We Have to Do Something with Social Media, But What?

Share  your  photo’s,  findings  &  ques?ons  via  #nEGdansk  and  @GHeijkoop  

How  can  you  use  any  of  this    in  your  contact  campaigns?!  

Page 31: We Have to Do Something with Social Media, But What?

If  you  get  my  aEenAon...  be  relevant!  

Page 32: We Have to Do Something with Social Media, But What?

Learn  Love  Laugh  LocaAon  

5×L  

Page 33: We Have to Do Something with Social Media, But What?

Learn   5×L  

Page 34: We Have to Do Something with Social Media, But What?

wat

Page 35: We Have to Do Something with Social Media, But What?

wat

Did  you  know…  

Page 36: We Have to Do Something with Social Media, But What?

wat

Page 37: We Have to Do Something with Social Media, But What?

Learn  Love   5×L  

Page 38: We Have to Do Something with Social Media, But What?
Page 39: We Have to Do Something with Social Media, But What?
Page 40: We Have to Do Something with Social Media, But What?

Learn  Love  Laugh  

5×L  

Page 41: We Have to Do Something with Social Media, But What?
Page 42: We Have to Do Something with Social Media, But What?

wat

Page 43: We Have to Do Something with Social Media, But What?

wat

Page 44: We Have to Do Something with Social Media, But What?

wat

Page 45: We Have to Do Something with Social Media, But What?

Learn  Love  Laugh  LocaAon  

5×L  

Page 46: We Have to Do Something with Social Media, But What?
Page 47: We Have to Do Something with Social Media, But What?
Page 48: We Have to Do Something with Social Media, But What?
Page 49: We Have to Do Something with Social Media, But What?
Page 50: We Have to Do Something with Social Media, But What?
Page 51: We Have to Do Something with Social Media, But What?

Learn  Love  Laugh  LocaAon  

5×L  

Page 52: We Have to Do Something with Social Media, But What?

Learn  Love  Laugh  LocaAon  

5×L  

Page 53: We Have to Do Something with Social Media, But What?

Listening:  You  have  one  mouth    and  two  ears;  there  is    a  reason  for  that!  

Page 54: We Have to Do Something with Social Media, But What?

wat

Page 55: We Have to Do Something with Social Media, But What?

wat

Page 56: We Have to Do Something with Social Media, But What?
Page 57: We Have to Do Something with Social Media, But What?

Learn  Love  Laugh  LocaAon  

5×L  

Page 58: We Have to Do Something with Social Media, But What?

What  does  your    network  want  to    talk  ‘about’?  

#exercise  

Page 59: We Have to Do Something with Social Media, But What?

Share  your  photo’s,  findings  &  ques?ons  via  #nEGdansk  and  @GHeijkoop  

   

Page 60: We Have to Do Something with Social Media, But What?

Can  we  now  please  get  some  

 best  pracAces?  

Page 61: We Have to Do Something with Social Media, But What?

   

Page 62: We Have to Do Something with Social Media, But What?

How  do  you  respond  to    a  LinkedIn  invitaAon  of    

someone  you  don’t  know?  

Page 63: We Have to Do Something with Social Media, But What?

How  do  you  respond  to    a  LinkedIn  invitaAon  of    

someone  you  don’t  know?  Accept  

Page 64: We Have to Do Something with Social Media, But What?

How  do  you  respond  to    a  LinkedIn  invitaAon  of    

someone  you  don’t  know?  Ignore  

Page 65: We Have to Do Something with Social Media, But What?

How  do  you  respond  to    a  LinkedIn  invitaAon  of    

someone  you  don’t  know?  Depends..  

Page 66: We Have to Do Something with Social Media, But What?

Accept  Ignore  Depends..  

Page 67: We Have to Do Something with Social Media, But What?

Accept  Ignore  Depends..  

CONTACT!  

Page 68: We Have to Do Something with Social Media, But What?
Page 69: We Have to Do Something with Social Media, But What?

Dear  [first  name],    

Thank  you  for  your  invita?on  to  connect.  As  far  as  I  can  recollect,  we  have  not  (yet)  met  each  other,  correct?  (sorry  if  I  am  mistaken!)    This  makes  me  curious:  why  you  are  connec?ng  with  me?    

Regards,  Gerrit  Heijkoop    

Page 70: We Have to Do Something with Social Media, But What?

Dear  [first  name],    

Thank  you  for  your  invita?on  to  connect.  As  far  as  I  can  recollect,  we  have  not  (yet)  met  each  other,  correct?  (sorry  if  I  am  mistaken!)    This  makes  me  curious:  is  there  any  specific  reason  why  you  are  connec?ng  with  me  at  this  moment?    

Regards,  Gerrit  Heijkoop    

Page 71: We Have to Do Something with Social Media, But What?
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Dear  [first  name],    

It  was  great  to  meet  you  at  HBEC16  in  Amsterdam  during  my  session  about  social  media.  Really  enjoyed  our  chat  about  [subject  that  we  talked  about]  What  was  your  most  important  take-­‐away  from  the  session?    

Regards,  Gerrit  Heijkoop    

Page 73: We Have to Do Something with Social Media, But What?

   

RecommendaAons  Skills  &  Endorsements  

Page 74: We Have to Do Something with Social Media, But What?
Page 75: We Have to Do Something with Social Media, But What?

   

Publish  regulary  Go  pro:  Sales  Navigator  

Page 76: We Have to Do Something with Social Media, But What?
Page 77: We Have to Do Something with Social Media, But What?

Can  we  now  please  get  some  more  

 best  pracAces?  

Page 78: We Have to Do Something with Social Media, But What?

   

Make  friends  &  tag  them!  Use  photos  and  videos  

Page 79: We Have to Do Something with Social Media, But What?

iMovie   Meerkat   Periscope   Blab  

Page 80: We Have to Do Something with Social Media, But What?
Page 81: We Have to Do Something with Social Media, But What?

iMovie   Meerkat   Periscope   Blab  

START  TRYING!  

Page 82: We Have to Do Something with Social Media, But What?
Page 83: We Have to Do Something with Social Media, But What?

#reflecAon  apply  to  your  own    situaAon  

Page 84: We Have to Do Something with Social Media, But What?

If  you  do  all  this  …    

I’ll  be  able  to  follow  you,  recommend  you,    and  perhaps  the  next  ?me  we  meet,    instead  of  ‘How  are  you?’    I  will  then  say:  

‘You  are  doing  preEy  well,  aren’t  you?!’  

Page 85: We Have to Do Something with Social Media, But What?

You  will  receive  the  book…    send  an  e-­‐mail  now  to    [email protected]      and  you  will  recieve  a  link  to  the  slides,  the    #ButWhat  LinkedIn  Group  and  my  3  favo  tools.  

Page 86: We Have to Do Something with Social Media, But What?

Gerrit  Heijkoop  Speaker,  moderator  &  online  host      

TwiZer:    @GHeijkoop        #HBEC16  

Facebook:    /Gerrit.Heijkoop  E-­‐mail:    [email protected]  

Page 87: We Have to Do Something with Social Media, But What?

We  have  to  do  something  with  social  media…  #ButWhat  Gerrit  Heijkoop,  How  Can  I  Be  Social  (HCIBS)  


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