CASE STUDY

Key Facts ❖First issued 20th July 2011 ❖Price – £2.99❖ Issued monthly ❖42,864 issues are printed and sold monthly. ❖The magazine has 68 pages in each issue. ❖We love pop is a music magazine revolving around mainstream pop

music. Including current and upcoming artists within the chart. ❖Created by Egmont UK Ltd – one of the biggest magazine producers

and publishers for children in the UK. It is there only music magazine, but its one of their most successful magazines.

Target Audience ❖13-15 year old girls.❖Female audience – reflected by the bright vibrant colours used. ❖Fun, bubbly and girly teen.❖Loves gossip. ❖Idolises plenty of artists within the genre.❖Interests include: sleepovers, shopping/fashion and make-up. ❖Listens to artists such as: One Direction, Union J, Jessie J, Cherly

Cole and Ariana Grande.❖No expected to have a job. It is therefore expected that their

parents buy the magazine for them, or they purchase it with their pocket money. However, if there parents are purchasing it, it must be suitable for their age range and be considered appropriate.

Content ❖The content is based more around gossip within the industry rather

than music.❖Very visual and contains lots of images. ❖Free gifts are always on offer such as: make up, nail varnish's, stickers,

posters. ❖Quizzes, games and fashion tips are available. ❖Plenty of interviews and articles based on popular artists within the

industry!

Style ❖Each page consists of plenty of images, large texts and activities.❖Bright and bold features are used in order to make the magazine stand out and reflect the personality and genre of the intended audience.

Mode of Address ❖The language used is colloquial, abbreviated words

are used that the target audience themselves would use. ❖Slang words such as “OMG” and “Swaggy” are often

used. ❖Language used creates a friendly feel for the reader,

like the magazine is a friend. ❖Examples: “Merry X-Murs”, “Biebs” “Funniest 1D pics

ever!” “boyf” “boyband cuties”

Girly, bright, bubbly colours used in order to reflect the target audience.

The main image is Rihanna – a popular artist throughout the pop industry. Who young girls aspire to be like.

Contains extra’s such as posters of JLS, for those who buy it to put on their walls.

Content is mostly gossip about artists.

Visual heavy.

The word ‘BOSH’ is used as a slang word, potentially by a lot of the young fans.

www.welovepopmag.co.uk