We must get away from the idea We must get away from the idea that we have to remember to that we have to remember to include media in our strategies...include media in our strategies...

……and remember that everything and remember that everything we do communicates and we do communicates and

includes media in one form or includes media in one form or another.another.

Radio BroadcastsRadio Broadcasts

Jesus FilmJesus Film

CrusadesCrusades

SportsSports

Bible StoryingBible StoryingCassettesCassettes

LiteratureLiterature

Bible CorrespondenceBible Correspondence

Many times we may Many times we may have lots of wonderful have lots of wonderful opportunities and opportunities and options, but use them options, but use them without a plan.without a plan.

This can be like aiming a This can be like aiming a shotgun at a target - we hit shotgun at a target - we hit everywhere but the bull’s eye, everywhere but the bull’s eye, missing the very people we want missing the very people we want to reach.to reach.

DON’T JUST DO SOMETHING

STANDTHERE!

Opportunities and Opportunities and options should work options should work together in an together in an integrated and integrated and comprehensive strategy comprehensive strategy or plan, helping to most or plan, helping to most effectively reach your effectively reach your people group or people group or population segment.population segment.

Radio Broadcasts

Sports

Literature

Bible Storying

Jesus Film

Crusades

Bible Correspondence

Cassettes

THE WORD OF GOD

THE WORD OF GOD

CULTURE & WORLDVIEWCULTURE &

WORLDVIEW

CONVERSIONCONVERSION

impacting

leading to

THE BIG PICTURE OR THE MAIN THING

AN INTEGRATED & AN INTEGRATED &

COMPREHENSIVECOMPREHENSIVE MASTER MASTER

STRATEGY PLANSTRATEGY PLAN

THE THE COMMUNICATION COMMUNICATION

PROCESSPROCESS

and a CPMCPM

“We will facilitate the lostcoming to saving faith in Jesus

Christ by beginning andnurturing Church Planting

Movements among all peoples.”

“We will facilitate the lostcoming to saving faith in Jesus

Christ by beginning andnurturing Church Planting

Movements among all peoples.”

A Church Planting Movementis a rapid and multiplicative

increase of indigenouschurches planting churches

within a given people group orpopulation segment.

A Church Planting Movementis a rapid and multiplicative

increase of indigenouschurches planting churches

within a given people group orpopulation segment.

EVANGELISMEVANGELISMD

ISC

IPL

ES

HIP

DIS

CIP

LE

SH

IP

LEADER TRAININGLEADER TRAINING

C P

M s

C P

M s

Praye

r

Praye

r Scripture

Scripture

Intentional

Witness &

Church Planting

Intentional

Witness &

Church Planting

Advocacy &MobilizationAdvocacy &Mobilization

Med

ia &

Comm

unicat

ion

Med

ia &

Comm

unicat

ion

MASTER STRATEGY PLANELEMENTS OF A

PRAYERPRAYER CO

MM

UN

ICA

TIO

NC

OM

MU

NIC

AT

ION

ADVOCACYADVOCACY

MO

BIL

IZA

TIO

NM

OB

ILIZ

AT

ION

EVANGELSIM

EVANGELSIM DISCIPLESHIP

DISCIPLESHIP

CPM-ing

CPM-ing

INTENTIONALINTENTIONAL

LEADERSHIP

TRAININ

G

LEADERSHIP

TRAININ

G

MASTER STRATEGY PLANELEMENTS OF A

ComprehensiveComprehensive

CatalyticCatalytic

IntentionalIntentional

IntegratedIntegrated

Well-DefinedWell-Defined

ResearchedResearched

FocusedFocused

MASTER STRATEGY PLAN

For Master Strategy Plans toreach their fullest potential andimpact they must be integratedand implemented in such a wayas to move a people through the

spiritual decision makingprocess, leading to a Church

Planting Movement.

For Master Strategy Plans toreach their fullest potential andimpact they must be integratedand implemented in such a wayas to move a people through the

spiritual decision makingprocess, leading to a Church

Planting Movement.

Media Strategy brings together theStrategy Developer/Implementor and

the Media Producer in an effort toaccelerate those catalytic changes

needed which lead to a ChurchPlanting Movement among a specificpeople group or population segment.

Media Strategy brings together theStrategy Developer/Implementor and

the Media Producer in an effort toaccelerate those catalytic changes

needed which lead to a ChurchPlanting Movement among a specificpeople group or population segment.

1 + 1 + 1 + 1

Doesn’t AlwaysEqual Four !

Chronological Bible Storying helps us accomplish Chronological Bible Storying helps us accomplish the task at hand -- the task at hand -- Church Planting MovementsChurch Planting Movements -- -- in various ways...in various ways...

It meets the It meets the SCRIPTURESCRIPTURE element... element...

It meets the It meets the MEDIAMEDIA element... element...

It meets the It meets the COMMUNICATIONCOMMUNICATION element... element...

It meets the It meets the METHODOLOGYMETHODOLOGY element... element...

Evangelism • Discipleship • Leadership Training Evangelism • Discipleship • Leadership Training • Church Planting Movements• Church Planting Movements