IN ORDER TO INSPIRE
2030 GROUP
WE NEED TO SHARE OUR CONCERN
WITH THE WORLD
MALARIA IS HUGE, BUT YET FORGOTTEN AS OTHER CASES TOOK PEOPLE’S MIND
WITH MORE PUBLIC AWARE, IT WOULD BE
EASIER FOR THEM TO FEEL LIKE JOINING THE CAUSE.
CHALLENGE AND INSIGHT
WE MUST BREAK THE INTERNET AND SHOUT THIS ISSUE TO THE WORLD THROUGHT INFLUENCERS
CHRIS NURKO ONE DIRECTION MELINDA DOOLITTLE SAM CLAFLIN DANTE BILL GATES GEORGE W BUSH SETH MEYERS ANDY MURRAY MICHEL CAIN YVONNE CHAKA CHAKA HILARY SWANK WILL SMITH HILARY CLINTON MARGARET CHAN DAVID CAMERON TONY BLAIR ASHTON KUTCHER ORLANDO BLOOM BAMA HILLARY OBAMA DR LIVINGSTON RICHAR CURTIS BARACK OBAMA SHAKESPEARE AMRISH PURI PHILIP THOMAS LORD NELSON JEFF SACHS GEORGE WASHINGTON THE QUEEN BRANDE BLETHYN P DIDDY PRINCE ANDREW GEORGE WASHINGTON ARLENE PHILIPS GORDON BROWN REBEL WILSON DAVID BECKHAM RAY CHAMBERS GORDON BROWN REBEL WILSON DIDIER DROGBA BAN KI MOON SIMON FULLER ALOE BLACC COLUMBUS PETER CHERNIN GEORGE CLOONEY STEVEN WEBSTER HANS ROSLING CHRIS NURKO ONE DIRECTION MELINDA DOOLITTLE SAM CLAFLIN DANTE BILL GATES GEORGE W BUSH SETH MEYERS MOTHER TERESA IJE NWOKORLE ANDY MURRAY MICHEL CAIN YVONNE CHAKA CHAKA HILARY SWANK WILL SMITH HILARY CLINTON MARGARET CHAN DAVID CAMERON TONY BLAIR ASHTON KUTCHER ORLANDO BLOOM BAMA ASHTON KUTCHER HILLARYOBAMA ASHTON KUTCHER DR LIVINGSTON RICHAR CURTIS BARACK OBAMA SHAKESPEARE AMRISH PURI PHILIP THOMAS LORD NELSON JEFF SACHS GEORGE WASHINGTON THE QUEEN BRANDE BLETHYN P DIDDY PRINCE ANDREW GEORGE WASHINGTON BYRON ARLENE PHILIPS GHANDI GORDON BROWN REBEL WILSON DAVID BECKHAM RAY CHAMBERS GORDON BROWN REBEL WILSON DIDIER DROGBA BAN KI MOON SIMON FULLER ALOE BLACC COLUMBUS PETER CHERNIN GEORGE CLOONEY STEVEN WEBSTER HANS ROSLING CHRIS NURKO ONE DIRECTION MELINDA DOOLITTLE SAM CLAFLIN DANTE BILL GATES GEORGE W BUSH SETH MEYERS ANDY MURRAY MICHEL CAIN YVONNE CHAKA CHAKA HILARY SWANK WILL SMITH HILARY CLINTON MARGARET CHAN DAVID CAMERON TONY BLAIR ASHTON KUTCHER ORLANDO BLOOM BAMA ASHTON KUTCHER HILLARYOBAMA ASHTON KUTCHER DR LIVINGSTON RICHAR CURTIS BARACK OBAMA AMRISH PURI PHILIP THOMAS LORD NELSON JEFF SACHS GEORGE WASHINGTON THE QUEEN ASHTON KUTCHER CHRIS NURKO ONE DIRECTION MELINDA DOOLITTLE SAM CLAFLIN DANTE BILL GATES GEORGE W BUSH SETH MEYERS ANDY MURRAY MICHEL CAIN YVONNE CHAKA HILARY SWANK WILL SMITH HILARY CLINTON BILL GATES ONE DIRECTION MELINDA THE QUEEN ORLANDO BLOOM
THE BIG IDEA
On Twitter, Ashton Kutcher changes his name to @dontforgetmalaria1.
Then, he tags two other people with a wink ;) and the hashtag
#dontforgetmalaria
HOW WILL IT WORK?
1 2 When mentioned with the ;) and
the hashtag, the user needs to change their name as well, and tag
2 other users with the same structure
@katyperry @justinbieber ;) #dontforgetmalaria
ashton kutcher @dontforgetmalaria1 Sep 01
@taylorswift13 @shakira ;) #dontforgetmalaria
KATY PERRY @dontforgetmalaria2 Sep 01
@Usher @mmvaselfies ;) #dontforgetmalaria
Justin Bieber @dontforgetmalaria3 Sep 01
* The viral can be reproduce and change users’ name on other platforms such as Facebook, Instagram, Whats App, Linkedin and even corporate mail signatures
COMPANIES POLITICS CELEBRITIES
GLOBAL & LOCAL AWARENESS
REACH & PR
WE ARE LOOKING FOR A TEAM, A TEAM OF HEROES: THE MALARIA HEROES
By backing the fight your legacy will be that you have played a key role in the
biggest humanitarian victory of the 21st centure.
Wanna join us?
@CocaCola We are looking for heroes ;) to #defectmalaria #dontforgetmalaria
On Twitter, Malaria No More UK will invite their future partners directly 1
2 Together, they can co create effective solutions including: - Donations - Intermediate donations from final consumers - Expertise in a specific area
NOW THE WORLD IS AWARE OF MALARIA CHALLENGE AND IT WOULD BE EASIER FOR MAJOR BUSINESS AND
HIGH NET WORTH INDIVIDUALS TO FEEL LIKE JOINING THE CAUSE.
DON’T EVER FORGET MALARIA ;)
We still have a long way to go, but we must keep reminding people that Malaria is not over. We will continue to spread the hashtag as hard as we can using different kinds of opportunities:
Activations with context Available posters with the hashtag on Lost and Found departments. Post-it partnership: #dontforgetmalaria special edition Parking lot panel: Don’t forget where you parked the car, and #dontforgetmalaria
Influencers Release artists to continue to use the hashtag with context: @taylorswift13: Tonight is the night to forget about deadlines #dontforgetmalaria #22 Create a specific campaign for the #worldmalariaday
Posts with context Forget that your friend spoiled GoT #dontforgetmalaria Single? Forget Valentine’s Day. #dontforgetmalaria Friday? Forget the diet #dontforgetmalaria
SOCIAL MENTIONS
MEASUREMENT
1
3
4 DONATIONS
PARTNERSHIPS
2 IMPACTS
And we will able to say that a wink ;) helped eradicate Malaria
SIMPLE, FREE, GLOBAL, LOCAL AND TIMELESS
(Main)Eradicate Malaria (Campaign) Create 2030
group to leader, inspire and raise awareness
#DONTFORGETSUMMARY
People lost interest on
Malaria. Other causes took place on people’s mind
Break the Internet: Shout this issue to the world through
influencers
Social chain using influencers #dontforgetmalaria
Twitter based chain: 1. High Net worth
2. Major Business/Politics 3. Campaign continuity
Awareness, impact, social mentions, partnership and
donations increase
GOAL CHALLENGE INSIGHT
BIG IDEA EXPECTED RESULTS EXECUTION
