DR. VIKAS ARYA
Assistant Professor
Marketing, India/Morocco
DR. ANSHUMAN SHARMA
Assistant Professor
Marketing (UAE)
INDIA
WE TEACH
MECHANISMADVANCE ANALYSIS
2nd SUMMER SCHOOL – 2021We are a group of Energeticacademicians from differentcountries who are embraced withpractical knowledge of Data-Analysing and having high qualityof publications in reputed Journalslisted in ABDC, A*, A/B categories.
ABOUT US
WE HELP RESEARCHERS TO GROW
THEIR DATA ANALYSIS SKILL
WWW.BLUEFORSKNING.ORG
Module 1 (M1) : 16th – 21st September 2021
Module 2 (M2) : 21st – 26th October 2021
Module 3 (M3) : 1st – 6th December 2021
DATA ANALYSIS WORKSHOP ONPLS-SEM, Artificial Neural Network (ANN),Necessary Condition Analysis (NCA),Fuzzy Set Qualitative ComparativeAnalysis (FsQCA)
...in Virtual Mode
6:30 PM to 8:30 PM (Indian Standard Time)
M1: PLS-SEM & Artificial Neural Network (ANN)
M2: Advance PLS-SEM & Necessary Condition Analysis (NCA)
M3: NCA & Fuzzy-set Qualitative Comparative Analysis (fsQCA)
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We are a group of energetic academicians from different countries who are embraced with
practical knowledge of Data-Analysis. Our buckets contain high-quality publications from
Taylor & Francis, Elsevier, Emerald, Science Direct, etc. We have a deep understanding of
data analysis. our expertise from different domains enhances our command on the
subject. We promise quality delivery with one-to-one interaction and advanced study-
material which will help participants understand concepts in-depth and get acquainted
with hands-on knowledge on how to develop manuscripts targeting high-end publications.
In recent years, there has been a consistent emphasis on academic research and
publication. Academics must be up to date on the latest data analysis tools and techniques.
This workshop is intended to help participants improve their data analysis skills in order to
improve the quality of the data analysis in the manuscript
This workshop is designed for people who have a basic understanding of data analysis. Who
wants to improve the content of their manuscripts' data analysis. This workshop will
include a thorough methodological introduction to the PLS-SEM as well as additional
analytical techniques to improve the results' validity.
After completing this workshop, participants will be able to understand the PLS-SEM,
including higher-order effects such as mediation, moderation, and moderated mediation
using SmartPLS
This workshop is intended for early-career academics and doctoral students. Those who
want to publish their research in high-ranking journals with robust data analysis will find it
extremely useful.
ABOUT US:
ABOUT THIS WORKSHOP:
LEARNING OBJECTIVE?
WHO SHOULD ATTEND?
LEARNING OUTCOME.
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The data analysis discussion will be based on the research articles published in reputed
international journals listed in ABDC- A* / B-cateogory journals. The following research articles will
be discussed during the workshop.
Sharma, A., Dwivedi, Y. K., Arya, V., & Siddiqui, M. Q. (2021). Does SMS advertising still have
relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural
network modelling approach. Computers in Human Behavior, 106919,
https://doi.org/10.1016/j.chb.2021.106919
Sharma A, Abbas H, Siddiqui MQ (2021) Modelling the inhibitors of cold supply chain using fuzzy
interpretive structural modeling and fuzzy MICMAC analysis. PLoS ONE 16(4): e0249046.
https://doi.org/10.1371/journal.pone.0249046
Arya, V., Sethi, D., & Paul, J. (2019). Does digital footprint act as a digital asset – Enhancing brand
experiencethrough remarketing.
142–156. https://doi.org/10.1016/j.ijinfomgt.2019.03.013
Social Media Marketing, Mobile apps usage, Digital footprint, Remarketing, Brand
experience, Brand attachment, Brand vocal, Brand loyal, Brand satisfaction [Also applicable
in Mediation and Moderation]
Islam, T., Pitafi, A. H., Arya, V., Wang, Y., Akhtar, N., Mubarik, S., &Xiaobei, L. (2020). Panic buying in the
COVID-19 pandemic: A multi-country examination.
102357.https://doi.org/10.1016/j.jretconser.2020.102357
COVID-19, Panic buying, Scarcity messages (LQS LTS), Perceived arousal, Impulsive
buying, Obsessive buying
Arya, V., Sethi, D., & Verma, H. (2018). Are emojis fascinating brand value more than textual
language Mediating role of brand communication to SNS and brand attachment.
23(4), 648-670.
https://doi.org/10.1108/CCIJ-03-2018-0036
Brand equity, Marketing strategy, Communication management, Marketing
communications, Brand image, Customer orientation [Also applicable in Mediation and
Moderation]
Arya, V., Verma, H., Sethi, D., & Agarwal, R. (2018). Brand Authenticity and Brand Attachment: How
Online Communities Built on Social Networking Vehicles Moderate the Consumers' Brand
Attachment. 8(2), 87-103.
https://doi.org/10.1177/2277975219825508
Brand authenticity, consumer buying behaviour, brand attachment, brand loyalty,
purchase intention, online brand communities [Also applicable in Mediation and
Moderation]
Arya, V., Sharma, S., Sethi, D., Verma, H., Shiva, A. (2018): Ties that bind tourists: embedding
destination motivators to destination attachment: a study in the context of Kumbh Fair,
India, 23(12), 1160-1172.
https://doi.org/10.1080/10941665.2018.1528992
Destination motivators; destination attachment; attitude towards destination;
destination branding; destination image; intangible cultural heritage; online communities;
Kumbh Mela- India; tourism in India [Also applicable in Mediation and Moderation]
Keywords:
Keywords:
Advertising value, Artificial neural network, Attitude toward SMS advertising, Brand familiarity,
SMSadvertisingperception,Purchase intention,PLS-SEM& Artificial Neural Network
Inhibitor, Fuzzy Interpretive Structural Equation Modelling (FISM), Fuzzy MICMAC
Analysis (FMICMAC), Cold Supply Chains (CSC)
?
?
International Journal of Information Management, 49,
Journal of Retailing and Consumer
Services,
Corporate Communications: An International Journal,
IIM Kozhikode Society & Management Review,
Asia Pacif ic Journal of Tourism Research,
Keywords:
Kewords:
Keywords:
Keywords:
Keywords:
PEDAGOGY:
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TOPICS TO BE COVERED IN THE WORKSHOP:
Module-1 : 16th - 21st September 2021, Timing: 6.30 PM to 8:30 PM (Indian Standard Time)
Day-1 PLS-SEM fundamentals & introduction to SmartPLS v3.3.3 software
Day-2
Day-3
Day-4
Day-5
Day-6
Path model specification (reflective vs. formative) and data related issues
[sample size and statistical power (G*Power), distributional assumptions
(WebPower), common method bias (Full Collinearity Test & Herman Single
Factor Test in PLS-SEM)]
Confirmatory Tetrad Analysis (CTA) and Blindfolding (Q )
Measurement model evaluation & reporting (reflective & formative)
2
PLS-Predict (Q predict)
Structural model evaluation & reporting
2
Mediation analysis (simple, parallel, and serial mediation) &
Moderation analysis (categorical, continuous, and moderated mediation)
Artificial Neural Network (ANN)
Module-2 : 21st - 26th October 2021, Timing: 6.30 PM to 8.30 PM (Indian Standard Time)
Module-3 : 1st - 6th December 2021, Timing: 6.30 PM to 8.30 PM (Indian Standard Time)
Day-1 Fundamentals of PLS-SEM model evaluation (Recap)
Day-2
Day-3
Day-4
Day-5
Importance Performance Map Analysis (IMPA) &
Higher order constructs (reflective & formative)
Measurement Model Invariance Assessment (MICOM) and
Multigroup Analysis (MGA)
Endogeneity and Non-linearity
Heterogeneity- Finite Mixture Partial Least Square (FEMIX-PLS) &
Prediction Oriented Segmentation (PLS-POS)
Day-1
Day-2
Day-3
Day-4
Day-5
Day-6
Fundamentals of PLS-SEM Model Evaluation (Recap)
Combined application of PLS-SEM & Necessary Condition Analysis (NCA)
Combined application of PLS-SEM & Necessary Condition Analysis (NCA)
Combined application of PLS-SEM with Fuzzy Set Qualitative Comparative
Analysis (fsQCA)
Combined application of PLS-SEM with Fuzzy Set Qualitative Comparative
Analysis (fsQCA)
Combined application of PLS-SEM with Fuzzy Set Qualitative Comparative
Analysis (fsQCA)
An introduction to combined application of PLS-SEM with Necessary Condition
Analysis (NCA)Day-6
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How to Apply:
Program Fee :
• Interested candidates should register online using the following Google Form below.
• Registration will be considered complete only when the Google Form is submitted
after the registration fee has been paid.
• The registration fee receipt must be submitted (uploaded) to the form.
• Seats are limited to 50 participants and will be confirmed on a first-come, first-
served basis.
https://forms.gle/hzQSrYdEzQPL5RKLA
Workshop Type Period ofWorkshop
Date & Timings
SCHEDULE OF WORKSHOP:
Module 1: 2500 / for Indian Participants ($ 50 for Foreign Participants)
Module 2: 3500 / for Indian Participants ($ 70 for Foreign Participants)
Module 3: 3500 / for Indian Participants ($ 70 for Foreign Participants)
Module 1 & 2: 5500 / for Indian Participants ($ 100 for Foreign Participants)
Module 1 & 3: 5500 / for Indian Participants ($ 100 for Foreign Participants)
Module 2 & 3: 6500 / for Indian Participants ($ 120 for Foreign Participants)
Module 1, 2 & 3: 8000 / for Indian Participants ($ 150 for Foreign Participants)
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Note:-
1. 25% wavier in the registration fee will be given to the Ph.D. Scholars, if they will
provide a valid ID card or letter from the head of the respective department. No
request will be entertained after the registration is done. For concession in the
registration fee, scholars must contact before the fee transaction is made.
2. All registered participants for the Module 1 workshop will receive a free 60-day
license key for SmartPLS v3.3.3. Regarding the availability of the license key of
SmartPLS software for M3 is not confirmed yet.
3. A basic understanding of multi-variate statistics and SEM techniques is beneficial
but not required.
Module 1 – PLS-SEM
Module 2 – Advanced PLS-SEM & NCA
Module 3 – NCA & fsQCA
6 Days
6 Days
6 Days
16th – 21st September 2021
21st – 26th October 2021
1st – 6th December 2021
06
There will be a mix of theoretical and practical sessions based on a blended learning
approach to teaching. The course will be taught for 2 hours per day using ZOOM, with
an emphasis on two-way communication.
Google form link:
WhatsApp Group:
For any query:
Details of bank account:
Paytm/Google Pay No.
Certification: The workshop participation certificate will be given by the International
Organization "FsCongress" based in ANKARA-Turkey & Blueforskning Research Academy-
India.
Dr. Vikas Arya
Account Name : BlueForskning Research Academy
Bank Name : HDFC Bank, India
Bank A/C Number : 50200056521337
IFSC Code : HDFC0009588
OR, IFSC CODE Centralized for all HDFC branch: HDFC0000001
MICR code : 247240703
Branch Code : 9588
Swift Number : HDFCINBB
: +91 9361 23 27 11
All Participants will be given Digital Certificate after the completion of the respective
workshop. A hard copy of the certificate will also be couriered to all Indian Participants at
their respective address.
For general enquiries and more information about the online workshop, please write to us
at:
Workshop
E.mail : Mob. : +91 - 9760 32 6262
Chair & Conference Convenor - ICE MTM - 2021
Web. :
https://forms.gle/hzQSrYdEzQPL5RKLA
https://chat.whatsapp.com/EYLWLuci2iG0JtphU7cVvw
info.bluefor [email protected]
http://www.blueforskning.org
PEDAGOGY:
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Previous Workshops:
Workshop Type Date & Timings
Worksho 1- Advance level of Data Analysis workshop on Adanco &
Process-Maco
Workshop 2 – Structural Equation Analysis workshop Using AMOS
Workshop 3 –Basics of Data Analysis using SPSS
Workshop 4 – Advance level of Data Analysis using AMOS & ADANCO
Workshop 5 –Emerging data analysis for high quality Publication using
SMART-PLS, Artificial Neural Network (ANN), Process-Macro
Workshop 6 - Workshop on Partial Least Square Structural Equation
Modeling (PLS-SEM) using SmartPLS
Workshop 7 – Basic of Data Science using Python
21st – 25th April 2021
12th – 18th April 2021
1st – 7th June 2020
8th – 14th June 2020
15th – 21st June 2020
16th -20th December 2020
15th – 21st June 2020
GLIMPSE OF PREVIOUS WORKSHOP:
RESOURCE PERSON:
Dr. Anshuman Sharma, UAE
Dr. Anshuman Sharma is an Assistant Professor of Marketing at
Ajman University in the United Arab Emirates. He holds a Ph.D. in
Marketing. His areas of expertise in teaching and research include
Advertising & Promotion, Consumer Behavior, Data Analytics &
Modeling, Marketing Research, and Social Media Marketing. He has
over 20 years of experience in teaching, research, and consulting.
He has given numerous workshops to researchers on SPSS, PLS-SEM
using SmartPLS, Fuzzy-set Qualitative Comparative Analysis (fsQCA), Necessary
Condition Analysis (NCA), and Artificial Neural Networks (ANN). He has published in
Computers in Human Behavior (Scopus 99%; IF-6.829) PLoS One (Scopus 92%; IF-3.240).
Dr. Vikas Arya, India
Dr. Vikas Arya, 33, is a doctorate in Digital Brand Management. As a
research scholar, he has presented his research work in more than
40 reputed national and international conferences, including EGOS
at CBS-Denmark, American Marketing Science 2020 Conference
(AMS-USA and at American Marketing Association Winter
Conference 2021 (AMA-USA). Dr. Arya is a Guest Editor of special
issues of seven International Journals listed in the Scopus &/or
ABDC category. He has published papers in reputed journals such as the International
Journal of Information Management (ABDC-A* ) -IF 8.2, Journal of Retailing and
Consumer Studies (ABDC-A) – IF 4.2,
and Journal of Global Information Management (ABDC-A). He also has papers in ABDC-B
& ABDC-C category Journals. And in total, he is having more than 14 papers
published/accepted from reputed journals in his bucket. Several research articles are
also in progress.
He is an expert on data analysis using SPSS, AMOS, ADANCO, SmartPLS, Process, NodeXL,
and Nvivo, and he has conducted various training sessions/workshops on Research &
Data Analysis. His core research and teaching interests are in Consumer Behaviour,
Brand Management, Marketing Communication, Destination Branding, Digital Mobile
Apps' marketing, Brand Building using virtual platforms, and Communication in Health
Care. For his significant research contributions, he recently received the "Best Young
Researcher" award from Global Education and Corporate Leadership Awards -2018.
Computers in Human Behavior (ABDC-A), – IF 5.003,
08