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We tried content marketing, and failed!
We tried content marketing, and failed!
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Example bullet text– Example bullet text
Headline
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73% of SEOs plan to increase their link building spend.Skyrocket link building survey
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1. It has to look credible
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- Great Data
- Fantastic news angles
- UX/Design Fail
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2. Who’s going to link?
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“Sharers are rarely linkers”
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3. Relationships matter
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4. Good content is not Good enough
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Data, Data, Data
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5. Sometimes it’s just not cool
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#SMX #21A2 @tim_grice
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Data, Data, Data
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Data, Data, Data
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Link EarningTaking your brand from being ‘worth talking about’ to ‘worth linking to’.
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Tough Industry? No Excuse.
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Don’t have data?
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Tough Industry? No Excuse.
11,000 Users
11,000 users
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Don’t have data?
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When it comes together
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When it comes together
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30Unique
Domains
150kVisitors
25% Increase in
Search Visibility
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Pro Tip
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“76% of journalists feel pressure to get their stories
shared socially.”2015 Endleman Media Forecast
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Summary- Invest in quality design and credible data.
- Identify the online audience that publish and link
- No relationships = No links
- You may think it’s cool, but most of the time it’s not
- Data, enough said
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LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
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