Page 1
This is the most complete and comprehensive industry report covering the US Kitchen & Bath market.
It is used by all of the leading manufacturers in the industry as a strategic planning document. It is structured
such, to provide the business executive with all of the pertinent market data in one document, thus saving
them time and effort, because they do not have to search multiple locations for the data. It is all right in one
document – easily and logically structured, so that you can access and review the data quickly.
We use the “funnel” approach starting from the general market data and then move onto very specific
product details.
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We have seen that using the “funnel approach” is the best way to give our clients the most accurate
understanding of the market dynamics. We move seamlessly from general market information into very
specific product details.
Level 1: General Market Information
- Regional Market Opportunities - US Economy
Level 2: Construction Market
- New Residential Construction - Residential Repair/Remodeling - Commercial Construction
Level 3: Kitchen and Bath Sales Channels
- Wholesale - Home Centers - Hardware Stores - Kitchen and Bath dealers - Mass Merchants - E-commerce
Level 4: Product Category Details
- 10 year sales history + 5 year forecast - Market valuation in retail $ and manufacturing
selling $ - Detailed market segmentation by product type
and configuration - Unit market shares by vendor - Foreign suppliers and their US customer base - Sales channels through which the products are
sold - Purchasers of the product - End use construction application for which the
products are purchased - Industry benchmark of cost structure for
products
Page 3
07 Executive Summary
10 Market Opportunities Examination of regional markets within the USA
40 US Economy Summary of the US Economy and Key Economic Drivers
50 US Construction Market New Residential Construction, Residential Repair/Replacement, New Non-Residential Construction, Non-Residential Repair/Replacement
66 Sales Channels Plumbing Wholesale, Home Centers, Hardware Stores, Specialty Retail, Mass Merchants, e-commerce and direct
72 US Kitchen & Bath Market All product summary
75 Vitreous China Residential and Commercial Lavatories, Toilets, Urinals, Bidets
89 Intelligent Toilets
95 Electronic Bidet Seats
99 Faucets and Mixers Residential and commercial faucets and mixers
108 Flush Valves Manual and automatic toilet and urinal flush valves
115 Bathroom Accessories Soap dishes, towel bars, towel rings, toilet paper holders, robe hooks
120 Commercial Hand Dryers Warm air blowers and Jet Dryers
123 Bathing Products Soaker tubs, bath/shower modules whirlpools, air massage baths, walk-in baths
141 Showering Products Shower modules, shower enclosures, shower kits, shower walls, shower trays
149 Kitchen Cabinet and Bath Vanities, Medicine Cabinets, Countertops Stock, semi-custom and custom cabinets, bath vanities, medicine cabinets and countertops
168 Decorative Cabinet Hardware Knobs, Pulls, Cup Pulls, Drop Pulls
173 Kitchen Sinks Cast iron, stainless steel, quartz, precious metal
185 Kitchen Sink Accessories Sink strainers, cutting boards, sink grids, food waste disposers
187 Commercial Hotel/Restaurant Equipment
194 Conclusions and Recommendations
Table of Contents
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The Executive Summary is a 1-page summary intended for the top manager. This gives an immediate
overview of the Kitchen & Bath Industry. It shows the 2016 unit volume and the 2015 unit volume, so that
you can quickly see how the market grew. We provide the market valuation at Retail. This is what the end-
consumer pays for the products. We also provide the market valuation at Manufacturer Selling Price. This is
what the manufacturer sells the products to distribution. The difference between the Retail Valuation and the
Manufacturer Selling Price is the Distributor Margin.
The US Kitchen and Bath market is highly fragmented as being supplied by hundreds, if not thousands of suppliers.
The 2016 US Kitchen and Bath Market can be summarized as follows:
Products 2016 Unit Volume 2015 Unit Volume 2016 Market Valuation
in Million Pieces In Million Pieces Retail Value in B$ MSP Value in B$ % of
Value
Vitreous China 5.722%
Intelligent Toilets
0.046%
Bidet Toilet Seats
x.xxx%
Faucets x.xxx%
Flush Valves x.xxx%
Bath Accessories
x.xxx%
Hand Dryers 0.305 0.298 $0.170 $0.126 x.xxx%
Bathing x.xxx%
Showering x.xxx%
Kitchen and Bath Cabinets
23.728%
Medicine Cabinets
x.xxx%
Countertops 837.203 million
square feet 790.560 million
square feet $24.957 $17.285 x.xxx%
Decorative Cabinet Hardware
x.xxx%
Kitchen Sinks 1.781%
Kitchen Sink Accessories
1.429%
Hotel and Restaurant Equipment and Supplies
n/a
n/a 12.660 9.378 x.xxx%
Total Kitchen + Bath
$xx.459 $xx.341 100.000%
Source: GMP Research field interviews
Executive
Summary
Sample Table
Some Data Points have been removed
Page 5
- The United States is a very large country. The country is segmented into nine regions. Each region
has its own market characteristics. The report examines the market opportunities in each of the nine
regions.
Census Regions of the United States
The US Census Bureau divides the country into nine (9) specific Census regions; New England, Middle Atlantic,
South Atlantic, East South Central, West South Central, East North Central, West North Central, Mountain and
Pacific.
USA segmented into 9 Census Regions Source: US Census Bureau
Market Opportunities
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Population concentration tables are provided to help companies identify target local
market opportunities. Sample text and table is shown below:
There are 81 large concentrations of population which are clustered in Metropolitan Areas in the South Atlantic
Region. The largest MSA is greater Washington DC with approximately xx.x million people, representing xx.x% of
the total region population. The second largest concentration of people is in the Miami-Fort Lauderdale-West Palm
Beach MSA with 5.9 million people or xx.x% of the total regional population.
The following table gives an overview of the largest Metropolitan Areas in the South Atlantic region:
Metropolitan Statistical Area State 2016
Population
Washington-Arlington-Alexandria DC-VA-MD-WV
Miami-Fort Lauderdale-West Palm Beach FL
Atlanta-Sandy Springs-Roswell GA
Tampa-St. Petersburg-Clearwater FL
Baltimore-Columbia-Towson MD
Charlotte-Concord-Gastonia NC-SC
Orlando-Kissimmee-Sanford FL
Virginia Beach-Norfolk-Newport News VA-NC
Jacksonville FL
Richmond VA
Raleigh-Cary NC
Greenville-Anderson-Mauldin SC
Columbia SC
North Port-Sarasota-Bradenton FL
Greensboro-High Point NC
Charleston-North Charleston SC
Cape Coral-Fort Myers FL
Winston-Salem NC
Lakeland-Winter Haven FL
Deltona-Daytona Beach-Ormond Beach FL
Augusta-Richmond County GA-SC
Palm Bay-Melbourne-Titusville FL
Durham-Chapel Hill NC
Pensacola-Ferry Pass-Brent FL
Port St. Lucie FL
Asheville NC
Myrtle Beach-Conway-North Myrtle Beach SC-NC
Salisbury MD-DE 389,922
Fayetteville NC 377,939
Sample Table
Some Data Points have been removed
Page 7
The section on the US Economy is intended as supporting market information. We have seen that senior
management and potential lenders, want this information.
Rather than have the business executive have to go and search for this information, we decided to supply it as
an integral part of the report, so the business executive has all the necessary information right at their
fingertips in one document.
Topics covered:
- US GDP
- Economic performance from 2006 to 2016
- Reported Unemployment versus real unemployment
- US Trade Deficit
- Key Economic Indicators
- Business Confidence Index – US ISM Purchasing Manager Index
- Consumer Confidence
- Manufacturing Production Output
- Non-Manufacturing Production Output
- Durable Goods Orders
- Wholesale Inventories
- Retail Sales
- Economic Forecast to 2020
The Economy
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This section is very important. The Kitchen & Bath Industry is a subset of the construction market. As business
executives, we absolutely need to have a good understanding of the construction market and the dynamics within
this industry.
We look at the total construction expenditures for Residential Construction and for Commercial Construction.
Within the residential construction market, we examine the new residential construction for single family
and multi-family dwellings, and the residential replacement/remodeling market.
Within the commercial construction market, we examine the following industries:
o Hotel/Motel/Resort
o Office Building
o Wholesale/Retail Buildings
o Health Care facilities
o Schools and Universities
o Religious
o Public Safety
o Leisure and Entertainment
o Communications
o Power
o Manufacturing
o Non-building commercial construction for highway and street
o Non-building commercial construction for sewage and waste disposal
o Non-building commercial construction for water supply
o Non-building commercial construction for conservation and development
Topics covered in this chapter include:
Construction Expenditures by Industry (see above)
Construction Forecast to 2020
Residential Building Permits (future indicator of construction market health)
Residential Housing Starts (pipeline of homes under construction)
Residential Housing Completions (the key figure for determining Kitchen & Bath product sales)
Median Price for Newly Constructed Homes
Sales of Existing Homes
Existing Home Inventory
US Foreclosure Market
Age of US Housing Stock
Target Kitchen & Bath Remodeling market in million homes
US Remodeling Market
Average national consumer spending for kitchen remodel projects
Average national consumer spending for bathroom remodel projects
Non-Residential Construction Markets
Top 50 Single Family Home Builders in the US with listing of number of homes built and annual revenues.
Top 25 Apartment Builders in the US with number of units built.
Top Remodeling Contractors in the US
Construction Market
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In this section, we examine the various sales channels through which kitchen and bath products are sold.
This includes building material distributors, kitchen/bath wholesale, industrial supply distributors, home
centers, hardware stores, farm & ranch stores, lumber distributors, mass merchants and buying groups.
This is important, because these are the people who will typically be selling your products.
We provide the following information:
Name of the Organization
Headquarters City
Headquarters State
Number of Branches in the United States
Number of Kitchen & Bath showrooms
Number of employees
% of sales achieved in Kitchen & Bath and Heating
% of sales achieved in Pipe, Valve and Fittings
% of sales achieved in Heating and Cooling
Below is an extract from the sales channel table, showing the 84th through 100 largest plumbing and
heating wholesalers in the country:
Sales Channels
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This is the very detailed product section of the report. It covers the following product categories:
Vitreous China products (ceramic sanitary ware)
Intelligent Toilets
Bidet Toilet Seats
Faucets and Mixers
Flush Valves
Bath Accessories
Commercial Hand Dryers
Bathing
Showering
Kitchen and Bath Cabinets
Medicine Cabinets
Countertops
Decorative Cabinet Hardware
Kitchen Sinks
Kitchen Sink Accessories
Commercial Hotel/Restaurant Equipment
Within each product category we report the following
10 year sales history in units or $
5 year forecast in units or $
Market segmentation by product type (see details below)
Market valuation in Retail $ and in Manufacturing Sales $ (ex-factory value)
Market segmentation by price point (opening price point, lower midrange, midrange, high end,
luxury) in units, Retail $ and Manufacturer Sales $ (ex-factory value)
Vendor Market Shares in units or $ for 2016 and for 2015
Market segmentation by country of origin
List of foreign suppliers and their US customers
Industry Cost Structure Benchmark for the specific products
o Cost of Goods
o Labor Cost
o Marketing/Advertising
o SG&A
o Depreciation
o Interest Expense
o Provision for Tax
o Net Profit
Sales Channel Mix for the products
o Wholesale
o Home Center / Big Box Retail
o Hardware Stores
o Specialty Retail
o Mass Merchants + Co-op Warehouse outlets
o E-commerce
o Direct sales to builder
Purchaser of Products
o Building Contractor
o Plumbing & Heating Contractor
o Remodeling Specialist
o Home Owner
Kitchen & Bath Market
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Construction Application
o New Residential Construction
o Residential Repair/Remodeling
o New Commercial Construction
o Commercial Replacement / Maintenance / Remodeling
Overview of products covered per product category
Vitreous China
o Self-rimming bathroom lavatory sink
o Undermount bathroom lavatory sink
o Vessel sinks
o Wall mount sinks
o Pedestal Basins + Pedestals
o Commercial service sinks
o 1PC Toilets
o 2 PC Toilet Bowl
o 2 PC Toilet Tank
o Residential wall hung toilet
o Commercial wall hung toilet
o Commercial floor mounted toilet
o Urinals
o Waterless urinals
o Bidets
Intelligent Toilets
o Toto Neorest
o Ove Decors
o Kohler Company Numi and Karing
Electronic Bidet Seats
o Toto Washlets
o Electronic Bidets from various other manufacturers
Faucets/Mixers
o Laundry faucets
o Bar faucets
o Kitchen faucets
Single handle without spray
Single handle with side spray
Single handle with pull out spray
Single handle with pull down spray
Widespread without spray
Widespread with side spray
Widespread bridge faucet without spray
Widespread bridge faucet with side spray
Pot filler
Pillar tap
Commercial pre-rinse faucet
Commercial manual kitchen faucets
Commercial electronic sensor faucets
o Bathroom lavatory faucets
Single control lavatory faucets
4” center set or mini-widespread lavatory faucets
6-8” widespread lavatory faucet
Wall mount lavatory faucet
Manual commercial lavatory faucets
Metering commercial lavatory faucets
Commercial electronic senor faucets
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o Bath and Shower Mixers
Single Control Tub fillers
Widespread deck mount or floor mount tub fillers
Single control tub/shower mixers
Two handle tub/shower mixer
Three handle tub/shower mixer
Single handle shower only mixer
Two handle shower only mixer
Commercial self-metering shower mixer
Commercial electronic sensor shower mixer
Flush Valves
o Manual Toilet Flush Valves
o Automatic Toilet Flush Valves
o Manual Urinal Flush Valves
o Automatic Flush Valves
Bath Accessories
o Glass Shelves
o Soap Dishes
o Robe Hooks
o Towel Rings
o Towel Bars
o Toilet Paper Holders
Commercial Hand Dryers
o Warm Air Blowers
o Jet Dryers
Bathing
o Soaker Tubs
Cast Iron tubs
Acrylic / Capped Acrylic tubs
SMC tubs
Cultured marble tubs
Enameled steel tubs
Resin reinforced steel tubs
o Tub/Shower modules
o Whirlpools and Air Massage Baths
o Walk-in Tubs
Residential Walk-in Tubs
Commercial Walk-in Tubs
Showering
o Shower Modules
o Shower Enclosures
o Shower Doors
o Shower Kits
o Shower Walls
o Shower Trays
Kitchen Cabinets and Bath Vanities
Kitchen Cabinets
o Custom cabinets
o Semi-custom cabinets
o Stock cabinets
o Base cabinets
o Wall cabinets
o Pantry/Utility cabinets
Bathroom vanities
Medicine cabinets
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Countertops
o Laminates
o Solid Surface
o Granite
o Marble
o Other Natural Stone
o Quartz
o Other
Decorative Cabinet Hardware
o Knobs
o Pulls
o Cup Pulls
o Drop Bail Pulls
o Euro Bar Pulls
o Ring Pulls
o Edge Pulls
o Pendent Pulls
o Other
Kitchen Sinks
o Stainless Steel kitchen sinks
Less than 16 gauge
16 gauge
17 gauge
18 gauge
19-20 gauge
21-22 gauge
> 22 gauge
o Cast iron
o Natural stone/quartz
o Enameled steel
o Fireclay
o Precious Metal
By installation type
o Top mount
o Undermount
o Apron front
o Free standing
By number of basins
o One basin
o Two basins
o Three or more basins
Kitchen Sink Accessories
o Food waste disposers
o Sink strainers
o Cutting boards
o Sink grid or basket
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Commercial Hotel/Restaurant Equipment
o Refrigerators/Ice Makers
o Cooking Equipment
o Serving Equipment
o Food Preparation Equipment
o Storage and Handling
o Tabletop
o Washing and Sanitary
o Small Ware
o Custom Fabrication
Some Sample Tables from the 2017 US Kitchen and Bath Industry Report
Commercial Hotel/Restaurant Equipment
2015 Sales in B$ 2016 Sales in B$ % of Total Sales Annual growth in
%
Refrigerators/Ice Makers
Cooking Equipment
Serving Equipment
Food Preparation Equipment
Storage & Handling
Tabletop $0.747 $0.770 3.08%
Washing and Sanitary
Small Ware
Custom Fabrication $0.438 $0.440 0.44%
Total
All Other
Bars and Taverns
Business and Industry
Healthcare
Education
Retail Hosts
Travel and Leisure
Full Service Restaurants
US Foodservice Industry sales by Venue in % of total
Sample Data Table. Some data points have been removed.
Page 15
2016 Commercial Hotel and Restaurant Equipment Vendor Market Shares
Company 2016 $-Sales in Million US $
2015 $-Sales in Million US $
2016 Market Share
Growth over 2015
TriMark USA (includes R.W. Smith)
$1,266.900 $1,162.500 9.0%
Edward Don & Co.
The Wasserstrom Company
Clark Associates
The Boelter Companies
Singer Equipment Company
Bargreen-Ellingson
Hockenbergs Equipment & Supply Co.
Hubert Co. $176.000 $168.000 4.8%
Stafford-Smith Inc.
Duray/J.F. Duncan Industries
C&T Design & Equipment Co.
Central Restaurant Products
Mission Restaurant Supply Co.
Ace Mart Restaurant Supply Co.
Johnson-Lancaster & Associates Inc.
$108.600 $81.500 33.3%
Instawares Holding co. $108.000 $94.000 14.9%
Other
Total
Distribution Channels for Commercial Hotel and Restaurant Equipment
Commercial
Operators
% of Commercial Operators
Non-Commercial Operators
% of Non-Commercial Operators
Total Sales % of Total
Direct sales 8.26%
Traditional Equipment & Supplies Dealers
$2.182 43.01% $1.41 54.00% $3.593
Wholesale Distributors
Wholesale Clubs
E-commerce $0.659 12.99% $0.31 11.81% $0.968
Total
Source: MAFSI market forecast / Technomic
Sample Data Table. Some data points have been removed.
Sample Data Table. Some data points have been removed.
Page 16
Purchaser of Products
66.0% of the equipment purchases are made by commercial operators
34.0% of the equipment purchases are made by non-commercial operators:
End-Use Markets for Commercial Hotel and Restaurant Equipment
Commercial Operators
Sales in Billion $
% of Commercial Operators
Non-Commercial Operators Sales in Billion $
% of Non-Commercial Operators
Total Sales in Billion $
% of total
New Construction
Kitchen and Dining Room Renovation
$1.676 33.04% $0.552 21.12% $2.23 28.98%
Kitchen and Dining Room Replacement
Total
Sample Data Table. Some data points have been removed.
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Cost Structure for Commercial Hotel and Restaurant Equipment
The following chart gives an overview of the common cost structure for commercial hotel and restaurant equipment.
It is important to note that this is the average cost structure for all material types. Cost structures will vary depending
on material types:
Source: GMP Research field interviews
Product Cost 55.2%
Labor cost 3.1%
Marketing/Advertising 6.0%
SG&A 15.1%
Depreciation 2.5%
Interest Expense 1.0%
Provision for Tax 5.3%
Net Profit 11.8%
Total 100.0%
Page 18
Luxury: > $ 500 Retail $ x.xxx Million Retail x.xxx million Units $ x.xxx Million MSP
US Kitchen Sink Market Segmented by Price Point
For the total market, we see following price segmentation by price point:
Retail Price Range
Million Units % of Units Average Retail Price
Average MSP Price
Retail Value in Million US $
MSP Value in Million
US $
% of Value
Luxury > $ 500 Retail $932.79 $466.40
Midrange $ 150-500 Retail
$335.81 $167.91
Opening Price Point
< $ 150 Retail
Total 100.00% $337.50 $168.75 100.00%
Source: GMP Research Field Interviews
Source: GMP Research Field Interviews
Midrange: $ 150 - 500 Retail x.xxx million Units $ x.xxx Million Retail $ x.xxx Million MSP
x.xx% of Units x.xx% of Value
x.xx% of Units x.xx% of Value
x.xx% of Units x.xx% of Value
Opening Price Point: < $ 150 Retail x.xxx million Units $ x.xxx Million Retail $ x.xxx Million MSP
Sample Data Table. Some data points have been removed.
Sample Data Table. Some data points have been removed.
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List of Chinese Vitreous China Suppliers and their US customers
Chinese Supplier US customers
xxx Dxxxx USA
xxx Mxxxx Bathroom, HMS Stores
xxx Axxxxx Xxxx, LaCava
xxx Bellaterra Home, Modern Bathrooms,
xxx Lowes, Lxxxx, Costco, Rona, Your Other Warehouse,
xxx Gxxxxx, Dxxxxx, Dxxxxxx, Costco
xxx Dxxxxx Lowes
xxx Ove Decors
xxx Nxxxxx Xxxxxxx, Axxxxxxx Xxxxxx, Cxxxxxx Xx, Eco-Fit, X and X
xxx Axxxxxx Xxxxx, Ixxx USA,
xxx Bxxxx Pxxxxxx, Gxxxxx Pxxxxx,
xxx Wxxxxxx Bxxx, Kxxxx USA, The Home Depot
xxx
xxx Sxxxx xx xxx Xxxx, Axxxxx, Sxxxxxxxx Hxxxxxxxx, Your Other Warehouse, Costco
xxx Jones Stephens, Lowes, Wxx Ixxxxxxxxxl,
xxx Axxxxx, Dxxxxxxx, The Shopping Channel
xxx Builders Warehouse, Fxxxxxxx, Empire State Supply, Ax Pxxxxxxx Sxxxxx, Cxxxx
xxx Zxxxx Xxxxx, Nxxxxxx Cxxxxxxxx, The Home Depot, Bxxxxx Pxxxxxxx, Quality Craft Kitchen and Bath, Fxxxxxxxx Gxxxxx
xxx Kxxxxx
xxx EZ Flo, Fxxxxxxx Gxxxxx, Barnett (Interline Brands)
xxx Lowes, Axxxxxxx xxxxxx, Axxxxx , Cxxxxx Pxxxxxx, Zxxxxx Xxxxxxx, Bxxxxx Pxxxxxx
xxx Lowes, Cxxxx Pxxxxx, Axxxx Xxxxx, Menards, Driveline Retail
xxx Lowes, Xxxx, Axxxxxx Xxxxx, Cxxxx Pxxxx, Bxxxx Pxxxxx,
Xxx Nxxxx Cxxxxx, Fxxxx Gxxxx, Western Pottery
Xxx Fxxxx Gxxx, The Home Depot, Thxxxx Sxxxx, Ace Hardware, HD Supply, Your Other Warehouse, Hajoca, Cheviot Products, Sears, Lxxxxx Hxxxx
Tangshan Leinuo Ceramics Zxxxx, Axxxxx Xxxxx, Mxxxxx Pxxxx, Fxxxxx Exxxx, Cxxxx Pxxxx
Tangshan Monopy The Home Depot, Lowes, XXXX, XXXXXX, XXXXX XXXXXXXX , EZ-Flo International, Allen Co, XXXXX, Barnett, Mxxxxx Pxxxx, Niagara Conservation, Mxxxxx Sxxxxx, Sustainable Solutions International, Home Hardware, Alterna, True Value, Disney Store, Gxxxxxx Pxxxxx, Trumbull Industries, Moore Supply, Your Other Warehouse, Keller Supply, Do It Best
xxx Caguas Lumber Yard, Fred's Hardware
xxx Nxxxxx Cxxxxx
xxx Nxxxxx Cxxxxxx, Western Pottery, Cxxxx Pxxxx, Gxxxx Pxxxx, Xxxxxxx, Bxxxx Xxxxx, Your Other Warehouse, The Home Depot
xxx Lowes, Apex Supply, Xxxxx USA, Kxxxx , EZ-Flo, Howard Berger
Sample Data Table. Some data points have been removed.
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