Date post: | 20-Jul-2015 |
Category: |
Devices & Hardware |
Upload: | barracudadigital |
View: | 174 times |
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Can Wearables
Work as a New
Advertising
Platform ?
Wearables and
Search
What are wearables ?
$3 billion market TODAY
Yet 2016 will see TEN times as many items shipped as 2014
Since 2009, $500,000,000 has been invested in wearable start ups
Going to have a fundamental impact on search and how we interact
Search and Wearables
Disqus 2014
Voice
Gesture
From phone
No “conventional” keyword / keyboard based search
How do we interact with these devices ?
The behavioural status quo changes
The impact of this on Search Engine
Marketing
No.1 becomes everything….
The impact of this on Search Engine
Marketing
NetBooster, 2014
The impact of this on Search Engine
Marketing
The impact of this on Search Engine
Marketing
The impact of this on Search Engine
Marketing
No longer about keyphrases….
Its about more complex, natural language queries
How do we interact with these devices –
voice?
How do we interact with these devices - voice?
This is Google adjusting its infrastructure to deal with wearables
Focussed on natural language, long tail queries
“Conversational” search
How do we interact with these devices
- voice?
More long tail focus, less “optimisation”
A shift back to on site, comprehensive content based SEO
User Generated Content
What does this mean for you ?
A shift away from Google ?
A shift away from Google ?
Basic – make sure your site is fully mobile responsive
That includes everything;
- Speed ?
- Cart ?
- Replication of desktop functionality ?
What does this mean for you ?
Basic – build out your content
Make it relevant to the long tail…
Your users can help you with this…
What does this mean for you ?
Step 2 – make sure you’re properly represented on local search
Google Local listings, ensure these are properly configured
Representation on quality local directories
CONSISTENCY….
N A P O
- Name
- Address
- Postcode
- Opening Hours
What does this mean for you ?
Step 3 – Google Markup
Schema.org
JSON-LD
Provides Google with as much information as possible about your
business.
Name, address, opening hours, type, branch of, reviews
And more….
What does this mean for you ?
What does this mean for you ?
The future ?
The future ?
Poised for huge growth
With an accompanying shift in user interaction models
Search will stay a major advertising channel
But it may not look like it does today
In summary
In summary
0207 593 2980
https://uk.linkedin.com/in/martindinham
Thankyou !