June 5, 2013

Weaving the Semantic Webwith Graphite

What We Do•RateThe largest, most trusted library of age-appropriate media ratings and reviews, covering nearly all kids and family media.

•EducateAdvice and issue education for parents, educators, and policymakers, ranging from digital citizenship to limiting violence and commercialism. The Common Sense K-12 Digital Literacy and Citizenship curriculum has been implemented in more than 50,000 schools across the globe. Closing in on 100K registered educators.

•AdvocateAn authoritative and respected nonpartisan voice to policymakers, the industry, legislators, and thought leaders – supported by a unique grassroots movement from concerned citizens.

•InvestigateReliable, independent data on children's use of media and technology and the impact it has on their physical, emotional, social, and intellectual development.

• 19,000 reviews across all media types

• Key rating elements:

o Age-appropriateness

o Detailed “nutritional labeling” of parental pain points

o Learning potential for digital content

o Over 25 major media distribution partners

Common Sense Media: Ratings and Reviews

New “Learning Ratings” uncover the learning potential of games, apps and websites

• Explosion of digital media has resulted in a confusing landscape for parents

• Parents want kids to consume media that is “good for them”

• Educational experts helped us develop unique rating system• Covers core academic content +

deeper learning skills and other social and emotional (21st century) skills

• Learning Awards

typicalAgeRangecomputed

mediaType? not clear

ratingValue and/or aggregateRating?

name

image url

about?

Does this remain untagged?

userComments?Review?

price

headline?

keywords? about?

description?

autourldateCreated

educationalFramework CCSS

and itemReviewed

about?

targetURL http://www.corestandards.org/Math/Content/6/EEalignmentType teaches

targetName Algebra.CCRA.6.EE

targetdescription

Fields We Do Not Have

publisher

author (of review w/ Google+)

useRightsURL status?

inLanguage English auto?

interactivityType “mixed” default? Or “active” better?

timeRequired skip for now?

isBasedonURL do not have

educationalUse group work, assignment, lesson plan, assessment, field trip

learningResourceType Instructional Material, presentation, handout, syllabus

intendedEndUser Student, teacher, administrator?

isFamilyFriendly don’t have, automate if relevant?

Does this highly structure data remain untagged?

Does this remain untagged?

Do we tag UserReviews?

LRMI Field NameOther Field

No tag?

Legend

reviewBody

Tagging Approach and Issues Move slowly: Do easy stuff first, learn from consumer site, watch.How Much to Expose? How will search developments alter Graphite in 2014-15?Granularity: Graphite on the product/ collection level; how to best present/tag at the resource level?Field Notes (UGC): See how editorial reviews play, then tag user reviews as needed.Drupal module: Can we contribute to LRMI incorporation in Microdata module/field formatters?

Product Editorial (Ed)

Engineering Marketing (Ed)

- Map & add fields- Automate easy pairs- Determine edge cases

for review

- Approve and align terms- Enter content- Final say over edge cases

- Add field formatters- Computed values- QA

- Input on relevant terms and rich snippet content

- Share analytics and traffic impacts

Tagging Process

For Further InformationGraphite.org: email for sign-up; Register on CommonSenseMedia.org as an Educator to use after beta launch at ISTE

omar@commonsense.org