timoreilly Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.

Web 1.0

Web 1.0

Web 2.0Web 2.0

THE INTERNET AS A PLATFORM

HARNESSING COLLECTIVE INTELLIGENCE

EVERYTHING POWERED BY DATA

SOFTWARE ABOVE THE LEVEL OF A SINGLE DEVICE

SOFTWARE AS A SERVICE

The internet as a platform

Harnessing collective intelligence

Everything powered by data

Software above the level of a single device

Facebook on the iPhone

Software as a service

From desktop to webtop

How is this relevant to me?

Everyone’s lifestyle is changing due to the web and how we communicate with each other and what we expect from companies.•“I want relevant messages to me and my needs when I want them.”•“I want to be able to interact with a company or brand on a human level.”

Server Side ApplicationServer Side Application

ASP.NETASP.NET PHPPHP JEEJEE

DATADATA

XMLXML

Client sideClient sideHTMLHTML JSJS XAMLXAML XAPXAP

BrowserBrowser

IEIE FirefoxFirefox SafariSafari OperaOpera

B2B, B2C or just human to human?People are more diverse then a specific audience.

Manages a global IT group

Shares pictures of his cats on Flickr

Plays Rock Band with his friends

Uses Microsoft Office

Collects South American baskets

Our clients are looking for us more and more to help them understand and lead them

What can you do to help your clients?•Join a social network site (Facebook, Flickr, Digg, etc.)•Read a consumer tech blog•Integrate digital strategy into all projects