the path from solutions back to

needs

integrating web2.0 in the enterprise successfully

[a ‘twitterized’ presentation]

Scott LiewehrGilbane Conference San Francisco | June 3, 2009

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show of hands:

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how many of you have implemented web2.0 tools on your site(s)

already?

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…are implementing web2.0 tools right

now?

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…are planning to implement web2.0

tools in the not-too-distant future?

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…feel >90% confident the new tools are

going be embraced by your

users?

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this is our greatest challenge

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>80% of wikis fail1

(nevermind mashups, abandoned blogs, etc.)

Source: CIO Magazine, Feb 28, 2008

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what works on the web doesn’t necessarily

work inside our organizations

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why?

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…because we found a solution before identifying our

problem

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…because we focused on how and when

instead of on whether and why

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…because we don’t know (or listen to) our

audience

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…because we don’t understand the tools and the needs they

satisfy

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“I yam what I yam”-Popeye

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the presence of technology won’t

change human nature

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…it will only amplify it

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great, so now what?

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3 options:

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1. plow ahead

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2. stop

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3. pause

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the path forward:

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1. learn more about your audience

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2. learn more about the tools and the “-ations” they serve

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communication | collaboration

estimation | metadata creation

aggregation | socialization

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3. find a specific problem, project, product, group,

scenario…

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…where there is a clear purpose and a common interest…

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…and where the tool can be integrated as a

part of the users’ normal activities

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the key is to start small, but keep the

larger picture in mind

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resist the urge, and the peer pressure

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just because these are “grass-roots”

applications does not mean that planning isn’t

required

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avoid the SharePoint pitfall

(hang on microsoft platinum sponsor guy in the back, I’ll explain)

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great tool, but often implemented with minimal planning

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good luck harvesting information out of 10 gazillion SharePoint teamsites after-

the-fact…

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and if you can harvest it, good luck managing

it

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web 2.0 is great, but let’s not throw caution

to the wind

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find a balance: avoid analysis

paralysis, but proceed with caution…

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and be armed with a clear purpose, a

grounded understanding, and a

sound plan

scott liewehr, onesta

scott.liewehr@onestagroup.com

www.onestagroup.comtwitter: sliewehr