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Web 2.0 & Cyworld
2007.11.26. Hae Jin
Table of Contents
1. What is Web 2.0
2. Six Features of Web 2.0
3. Case study of Cyworld
as Web 2.0 model
What is Web 2.0?
Tim O’Reilly
The common things
survivors have after the
doc-com bubble
collapse in 2001
Web 2.0
Features of Web 2.0
1. The Web as Platform
2. Harnessing Collective Intelligence
3. Data as the Next Intel Inside
4. End of the SW Release Cycle
5. Easy-to-Use & -Change SW
6. Above a Single Device
1. The Web as Platform
Software ServiceService
Netscape Google
1) Selling Service, Not Software
1. The Web as Platform
-Focus on big firms-Fixed formats
-Target small ones- Varied formats
-Target small ones- Varied formats
DoubleClick(Ad) Adsense(Ad)
2) Reach to the edges, to the long tail
1. The Web as Platform
Akamai(CDN) BitTorrent(P2P)
3) The more people, the better a service
2. Harnessing Collective Intelligence
-Links between pages -Users’ reviews-Users’ reviews
PageRanks Amazon
1) Hyperlinks & Network Effects
2. Harnessing Collective Intelligence
-Social bookmark-Share my list
-Most relevant DT
-Linking blogs-Instant responses
-Stronger bond
-Linking blogs-Instant responses
-Stronger bond
del.icio.us Bloglines
2) The Wisdom of Crowds & RSS
3. Data is the Next Intel Inside
-Huge investments in navigation system-Selling the data to online map providers
-”NavTeq Onboard”
NavTeq
Data is the sustainable asset
4. End of the software Release Cycle
-Daily operation -UpdatesEvery 30 minutes
-UpdatesEvery 30 minutes
Yahoo! Flickr
Real time response & daily operation
5. Easy-to-use & -change program
SilverPhone iPhone
Simplicity and Openness
-Three keys-Target 4-50’s
-Exclusive use-Block hackers
-Exclusive use-Block hackers
6. Above a single device
IPTV(HanaTV)
From online to offline
-Download through the internet-Online shopping, newspaper, search
- Much more channels
6. Above a single device
Kindle (E-Book)
From online to offline
-Downloaded books-Much cheaper-Huge storage
-Portability
Cyworld as Web 2.0
Brief History of Cyworld
1999.9
“Mini Homepage”
Founded
2001.9 2002.10
FREECHAL started to charge
users
Cyworld members 0.3m ->18m
2003.3
“Mini Room”
2003.8
Acquired by SK Communications
Grown to the Biggest
Community
How Big?
- 20 M members (one out of three Koreans)
- Total Sale in 2006 – 100 B Won
- Daily Sale of “Dotory(Nut)” – 0.3 B Won
Why Cyworld is Web 2.0?
• People form communities•People build online network
•People are served with Service, not SW
Social Networking Site
1. The Web as Platform
Why Cyworld is Web 2.0?
• Linking my closest friends in “closest kin”•“Paper” plays the role of RSS
Hyperlinks & RSS
2. Harnessing Collective Intelligence
Why Cyworld is Web 2.0?
• Tons of tiny decorating items(Avatar, BGM, Skins, virtual products)
Updates of Items Users Purchase
4. End of the SW Release Cycle
Why Cyworld is Web 2.0?
• Very easy to make a homepage•Decorate whatever I want
•Linked to messenger “Nate on”
“Mini Homepage” & “Mini Room”
5. Easy-to-Use & -Change Program
Why Cyworld is Web 2.0?
• Nate on users log on Cyworld on the move• Monthly fixed price(3,000-3500 won)
•Items in Cyworld be exchanged in real shop(Only Nate on)
Going into Mobile & Real World
6. Above the level of a single device
Why Cyworld isn’t Web 2.0?
Tendency to be close and secluded
No special data & privacy issue
3. Data is the Next Intel Inside
Cyworld 2.0
Multiple accounts(2-3)
All forms available ; Café, club, mini homepage, blog
Data storage
Conclusion
Open
Share
Participate