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Matthew Nelson Senior Analyst Investment Management Web 2.0 / Enterprise 2.0 in the Capital Markets Industry © 2007 The Tower Group, Inc. May not be reproduced by any means without express permission. All rights reserved. September 17, 2007
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Page 1: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

Matthew NelsonSenior AnalystInvestment Management

Web 2.0 / Enterprise 2.0in the Capital Markets Industry

© 2007 The Tower Group, Inc. May not be reproduced by any means without express permission. All rights reserved.

September 17, 2007

Page 2: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

© 2007 The Tower Group, Inc.

Agenda

Definitions

What does this mean to securities firms?

Challenges 2.0

Web 2.0 in action

Page 3: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

© 2007 The Tower Group, Inc.

What is “Web 2.0?”

“Web 2.0 is about harnessingnetwork effects to build applicationsand platforms that get better themore people use them.”- Tim O’Reilly (Mar. 2007)

Page 4: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

© 2007 The Tower Group, Inc.

The Laws of consumer Web 2.0

1. Use the network as the platform

2. Employ a rich, interactive, and user-friendly interface

3. Develop an architecture of participationand democracy

4. Let users own and control the data

5. Incorporate social networking

Page 5: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

© 2007 The Tower Group, Inc.

Web 2.0 is about more thanjust Websites, it’s also a set ofTools

Page 6: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

© 2007 The Tower Group, Inc.

Enterprise 2.0 – The next generation intranet

“Enterprise 2.0 technologies have the potential to usherin a new era by making both the practices of knowledge

work and its outputs more visible.”- Andrew McAfee, Harvard Business School

Page 7: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

© 2007 The Tower Group, Inc.

The Building Blocks of Enterprise 2.0

Source: Andrew P. McAfee, “Enterprise 2.0: The Dawn ofEmergent Collaboration” MIT Sloan Review, Spring 2006

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© 2007 The Tower Group, Inc.

How can Web 2.0 benefit securities firms?

Information distribution (RSS,pod/videocasts)

Customer interactions (clientportals)

Information gathering

Business partner interactions

Support and service

Internal knowledge management& collaboration

Page 9: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

© 2007 The Tower Group, Inc.

Challenges 2.0

Building a business case

Data ownership, control andsecurity

Corporate politics

Market conditions

Adoption

COMPLIANCE!

Page 10: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

© 2007 The Tower Group, Inc.

Web 2.0 in Practice

Page 11: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

© 2007 The Tower Group, Inc.

Web 2.0 in Practice

Page 12: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

© 2007 The Tower Group, Inc.

Web 2.0 in Practice

Page 13: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

© 2007 The Tower Group, Inc.

Web 2.0 in Practice

Page 14: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

© 2007 The Tower Group, Inc.

Web 2.0 in Practice

Page 15: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

© 2007 The Tower Group, Inc.

Key Take-Aways

Web 2.0 has completely changedthe consumer experience and isalready disrupting enterprisesoftware

CIO’s should embrace themovement, not fight it

Securities firms should look toWeb 2.0 for both internal andexternal opportunities

Consider enhanced portal look-and-feel and innovative, engagingtools

Page 16: Web 2.0 / Enterprise 2.0 in the Capital Markets Industry · 2009-07-17 · Enterprise 2.0 – The next generation intranet “Enterprise 2.0 technologies have the potential to usher

Matthew NelsonSenior AnalystInvestment Management

Web 2.0 / Enterprise 2.0in the Capital Markets Industry

© 2007 The Tower Group, Inc. May not be reproduced by any means without express permission. All rights reserved.

September 17, 2007

TowerGroup is a wholly owned subsidiary of MasterCard Worldwide andoperates as a separate business entity with complete editorialindependence. MasterCard Worldwide is not responsible for and does notnecessarily endorse any opinions, statements, or other content presentedby TowerGroup.


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