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Web 2.0 in the Eyes of Social Enterprises Irene So Senior Manager, Research & Development Senior Citizen Home Safety Association Cybersenior Network Development Association 1 December 2009
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Web 2.0 in the Eyes of Social Enterprises
Irene SoSenior Manager, Research & Development
Senior Citizen Home Safety AssociationCybersenior Network Development Association
1 December 2009
Outline
• What?
• Why?
• How?
• Benefits
• Challenges
Our story starts with a spirit of social entrepreneurship …
Searching and doing viable businesses to address social problems and needs
everyday since 13 years ago …
In 1996, an unexpected cold spell caused more than 150 senior citizens
living alone died at home!
Simple technology as a reliable, sustainable & financially viable solution –
Personal Emergency Link Service (一線通平安鐘 )
Mobile Link Service (隨身寶服務 )
3 million times of emergency assistance
170,000 lives saved
120,000 users & their families have peace of mind
Free care and hotline services
Co-decision
Interactive Co-develop
interoperability
CollaborativeSharing
Knowledge
CreationKnowledgeCapture
KnowledgeRetentionKnowledge
Sharing
Marketing&
PR
Research&
Development
Empowerment& Solidarity
Web 2.0 is one of the means to an end …
Web 2.0 as one of the means to an end …
Marketing&
PR
Research&
Development
Empowerment& Solidarity
Reach “clients”, “buyers” and “influencers”
Service/Product/Event Promotion
Increase efficiency in information dissemination
forum
Forum Monitoring
Items Forums 瀏覽人次 (20 Apr 09)
1 http://hk1001.com/Common/Reader/News/ShowNews.jsp
?Nid=4537&Pid=3&Version=0&Cid=3&Chars
et=big5_hkscs
Not countable
2 http://www.discuss.com.hk 416
3 http://www.hkreporter.com 195
4 http://hk.knowledge.yahoo.com Not countable
5 http://forum.qooza.hk 53
6 http://www.c9web.com 165
7 http://www.ohome.biz 52
8 http://xocat.com 21
9 http://uwants.com 177
10 http://www03.ktzhk.com 12
11 http://www.lalulalu.com 87
網上討論區
Total: 1,178瀏覽人次
Marketing&
PR
Research&
Development
Empowerment& Solidarity
Collect Market Intelligence/ customer feedback
Build Partnerships and Networks
Information Sharing
Marketing&
PR
Research&
Development
Empowerment& Solidarity
Platform to Share
Social/Digital Inclusion
Knowledge Capture/Creation
Blog
151 elderly bloggers
YouTube
SocialInclusion
Benefits
• “Free” publicity and media
• Convenience – self-edited, self-managed, free style
• Multiple Functions : e.g.Youtube, Picasa, Facebook
• Digital Inclusion
• Active Aging in Community
Challenges
• Time & Resources Management• Uncontrollable response – 2-sided sword (negative
feedback, non-erasable)• Indirect, too soft selling • Public monitoring & opinion• Computer literacy levels of colleagues and targets –
another kind of “exclusion” • Phase out risk?• Elderly appropriate? – traditional + Web2.0 tools
-- End –
Special Thanks Given to My Teammates:
Clement ChanCindy Ho
Esther YuenCarmen Ho
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