Web 3.0 and Social Media USE OR LOSE

The Innovation of Flat World Navigationfor business in the GDE

Presented by Kim Chandler McDonald, Author

KimmiC Co-Founder, Exec V.P. and Flat World Navigator

www.kimmic.comTwitter: KimmiCFlatWorld

Copyright KimmiC 2013 - All Rights Reserved

Thursday, 27 June 13

• Business: Professional not Personal

• !nnovation

• Flat World Navigation

Thursday, 27 June 13

Social Media Revolution 4 (by Erik Qualman)

Thursday, 27 June 13

• Social Media is the Number 1 Activity on the Web

• It can create more traffic than a Super Bowl ad launch... and cost a

lot less to produce

• 90% of people trust their Tribe for recommendations

• Which is why 93% of marketers use social media!!!!!

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SERIOUSLY...What is the

Semantic WebAND WHAT THE HECK IS

IT GOOD FOR?

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Generally speaking most people have the idea that computers understand the text that is displayed on the screen - they don’t.

People understand the words, which, to computers are just random symbols.

T h e S e m a n t i c W e b m e a n s t h a t computers can !nally understand the words - and work with them. It makes the symbols ‘machine readable’...

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For computers, the Semantic Web puts the TEXT into

CONTEXT

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It helps make data and information smart - and as far as the Global Digital Economy is concerned...

SMART data is sexy data!

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When it comes to data, size doesn’t matter... Size isn’t the issue, its what you do with it that counts!

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Web 3.0, Social Media and the GDE“The digital economy is also sometimes called the Internet Economy, the New Economy of the Web Economy.” Wikipedia

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Social Media + Web 3.0 + Enabled and Empowered Users =

A thriving mass of borderless, boundless, micro-pitching, mini-multinationals

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Each of us are Endusers and we will continue to be, more and more discerning about what content we listen to, deciding

for ourselves if it is relevant to our wants and needs

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Thursday, 27 June 13

#epicfail

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“The [executives] that haven’t moved their minds already, on their own, are going to have to be scared straight, which is a shame, because that leads to a lot of pain and dislocation as industries disappear.” - Seth Godin

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ROI = RETURN ON INVOLVEMENT

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FLAT WORLD

NAVIGATORSThe Masters of ROI

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Social Media Reaches 82% of the world’s internet users

4,920,000,000When the Majority World comes online, thats...

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"Doing business has become less and less about sales executives ‘mustering the troops’ to ‘go forth and conquer’. Instead, those people who excel at making and maintaining dynamic relationships – the ‘connectors and collaborators’ I characterise as Flat World Navigators will, through the use of innovative tools, techniques and technologies, carry the banner of business success across the "at world of the global digital economy..."  (me!)

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Because they empower the Attention Economy, a core foundation of the GDE, Flat World Navigators are the influencers who BRING attention to ideas, products, services, etc.

Let’s face it, it doesn’t matter how good any product or service is if no one is paying attention to it.

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Paying + Attention =The ATTENTION ECONOMY

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Flat World Navigators are the real world conduit for communication between the consumer and the company.

This is important because people appreciate and award authenticity- NOT JARGON AND NOT SPIN!

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“The book is a gallery of bright and brilliant innovation stories in our GDE-Global Digital Economy and Me-conomics!” - Leif Edvinsson, World's First Professor on Intellectual Capital; Brain of the Year 1998 for pioneering Intellectual Capital Navigation; Open Innovation Luminary Awardee 2013

“... in the end it boils down to people. Some famous, some not. Some whose efforts shift the world, some whose seismic impacts are on the micro scale. What unites them is the gift to see round corners and press on when more rational (ahem) persons hold back. Here are sharply-focused interviews with these doers and some keen observers. I've read them to my profit, and so will you.” - Nigel Cameron Strategic Adviser, President of the Center for Policy on Emerging Technologies (C-PET) in Washington, DC, and a Principal of C-PET Futures Platform

“The personal insights shared by the innovators who were interviewed explore the core concepts underlying innovation and the skills that will define success in the increasingly competitive global digital economy. With its enhanced eBook/online format, !nnovation is a great read and an intriguing interactive experience!” - Francine Gordon, Ph.D.  CEO of Womenovation

Thursday, 27 June 13

Web 3.0 and Social Media USE OR LOSE

The Innovation of Flat World Navigationfor business in the GDE

Presented by Kim Chandler McDonald, Author

KimmiC Co-Founder, Exec V.P. and Flat World Navigator

www.kimmic.comTwitter: KimmiCFlatWorld

Copyright KimmiC 2013 - All Rights Reserved

Thursday, 27 June 13