Interactive marketing made with ease and speed

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• Europeans are spending more time on ‘internet-on-the-move’ (6.4 hours a week) compared to reading newspapers (4.8 hours) or magazines (4.1 hours). A rise in laptop ownership is driving greater media convergence – 36% of Europeans use the internet whilst watching TV. There are now 121 million wireless broadband users in Europe allowing a greater mobility for internet users.

Source: European Interactive Advertising Association

Media trends

• As the proportion of total marketing budgets spent online increases – ZenithOptimedia estimates online will account for 13.9 percent of all ad spend this year and 17.1 percent by 2012.

Source: Zenith Media

• Newspaper companies’ digital platforms – including online and mobile – are growing at dizzying rates worldwide (in usage and revenue growth) and outperforming the traditional medium, according to the second annual World Digital Media Trends report.

Source: World Digital Media trends

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Web Ad Templates is a tool to create high quality banner ads for local use in minutes

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Create high quality flash web ads for local use

• The new web ad feature lets the admin user quickly create, adapt and publish new web ads in minutes directly from the system

• Features

• Upload and reuse existing web ads

• Change texts

• Select and crop pictures from your existing image library

• Benefits

• Instant preview update = extremely fast

• No local agency needed - Everyone can do it

• Use standard flash format for easy distribution

• Establish consistent web ads for same format

• Saves cost and time

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• Web ad template

– BrandMaster can create a web ad template from an existing web ad. A web ad template can be edited and administered in the Template Administration Module in the same manner as templates for print material and email. Users can edit texts and pictures. The template can be reused by changing text and using pictures from the exsiting library to create new web ads.

• SWF file

– The swf file format (pronounced "swiff") can be used to produce movies, animations and banner ads. This is the primary file generated from web ad templates.

– SWF files are displayed in the browser using the Adobe Flash Player plugin.

• Fallback image file

– As not all browsers have the Flash Player plugin installed, a fallback image is often included as part of a web ad and is displayed in browsers that cannot display swf files. The fallback image is either a jpeg or gif image.

– If a web ad template has a fallback image, a zip file containing the swf file and the fallback image is created when a web ad is saved from a template so that both may be sent or downloaded together.

More detailed information

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• The web ad template technology is available now!

• Contact your sales representative or key account managerfor more information and prices

• Introduction price available until July 15th

• Visit www.brandmaster.com for more information

Available now