Web ad typesBY BEN MCCARTY

UPDATED DEC. 2014

Quick notes before startingThree versions of your site:

Desktop (www.yoursite.com)

Tablet (t.yoursite.com)

Mobile (m.yoursite.com)

Three main areas for ads in desktop

Sidebar (Available on all areas of site)

Top banners (Display at top of site, available on most pages)

Content banners (display in other areas of site such as next to titles, below section listings)

All ads in presentation not necessarily to scale

A note on trafficSessions = Google analytics term for number of visitors to your site

TDC sees 50-60,000 sessions per month ( appx. 60% desktop 30% mobile 10% tablet)

HRN sees 60-70,000 sessions per month (appx 50% desktop 40% mobile 10% tablet)

WSE sees 5-10,000 sessions per month (appx 60% desktop 40% mobile 10% tablet)

Desktop site sidebar adsTHESE ADS ARE AVAILABLE ON ALL PAGES

300x250(Medium box)

• Three units per page

• Available on all pages

120x300(Half

skyscraper)• Two units per

page

• Available on all pages

• Both units side-by-side

300x100(mini banner,

small rectangle)

• Two units per page

• Available on all pages

• Units stacked

120x600(Skyscraper)

• Two units per page

• Available on all pages

• Both units side-by-side

300x600(Half-page skyscraper)• One unit per

page

• Available on all pages

Top banner adsTHESE ADS ARE AVAILABLE ON ALL PAGES

BECAUSE OF SPACE ISSUES WOULD RECOMMEND DISPLAYING EITHER TWO 350X90 ADS OR ONE 728X90 AD ON ANY GIVEN PAGE

350x90(Half

banner)• Two units per

page

• Available on all pages

• Displayed side-by-side

728x90(Full

banner)• One unit per

page

• Available on all pages

Homepage ads (Desktop)NON-SIDEBAR CONTENT BANNER ADS ON THE HOMEPAGE

970x90(Large

leaderboard)• One unit available

on homepage

• Displays above main story carousel

670x90(Section banner)

• One unit available on homepage

• Displays below carousel/weather info

300x100(mini

banner)• Up to five units

available on homepage

• Displays in between section stories lists

Section specific adsTHESE ADS SHOW ONLY IN THE SECTION LANDING PAGE (NEWS, SPORTS, OPINION, ETC)

670x90(section leader)

• One unit available on section landing pages, including classifieds*

• Displays next to section title

Note on section bannersCurrently templates are set so that the same ad will display on main and sub-section landing pages of each sections.

For example, if ad is assigned to Sports, it will appear on main sports landing page, high school sports landing page, recreation sports page, youth sports landing page etc.

This was done for simplicity with initial implementation and because most individual section pages have fairly low traffic numbers

If you have a popular section which needs its own individual ads (say, Opinion-Letters to the Editor is particularly popular in your paper) and you want to sell ads against that particular sub section, I can help build specific ad units/templates given enough of a heads up

Stories specific adsTHIS AD UNIT DISPLAYS ONLY WITH STORIES

728x90Above

headline banner

(Full banner)

• One unit per stories

• Displays above story headline

Mobile banner adsAVAILABLE ONLY ON THE MOBILE VERSION OF THE SITE (M.YOURSITE.COM)

320x50banner(mobile banner)

• At least two units per page

• Homepage has four additional units between section listings

• Displays at top and bottom of page

Tablet adsAVAILABLE ONLY ON TABLET VERSION OF SITE (T.YOURSITE.COM)

728x90banner(tablet

banner)• At least two units

per page

• Homepage has four additional units between section listings

• Displays at top and bottom of page

The future?Native advertising?

The end of flash ads?

Different shapes and sizes of display ad units?