Description:
Everything you do online should be Measurable, Actionable and Relevant, Max conducted a digital marketing presentation to Web Analytics Wednesday Melbourne group ... here's the slides. ------ Web Analytics is the Secret Sauce of any Digital Marketing campaign .... it's essential to set KPIs. Sales Revenues From Inbound Marketing Customer Acquisition Costs - Inbound vs Outbound Customer Lifetime Value Inbound Marketing ROI Website Traffic to Marketing Leads Website traffic (unique visits) Overall marketing leads (form conversions) Visit-to-lead conversion rate Traffic, leads and conversion rate by source (organic search, direct, website referrals, email, ppc, social media and direct marketing) Marketing to Sales Conversion Rates Landing Page (Content) Conversion Rates Organic Searches Social Media Reach and Engagement Mobile Traffic, Leads and Conversion Rates Armed with relevant, compelling data month-over-month, marketers should be able to convey what's working and what isn't in their digital marketing strategy. Management can quickly assess the performance of sales and marketing, working together and evaluate the effectiveness of the inbound marketing process in place. ------ Define What Marketing ROI Means for You Set Realistic and Measurable Goals Gather the Right Data Needed Monitor Your Goals Frequently Use Your Data to Make Better Decisions ------ Data must be ACTIONABLE and RELEVANT