Interaction using the Internet

Overview

• Business and Internet

• Web 2.0 - A crash-course

• A brief discussion

Sleepy?

Inexperienced Teacher

You?

Aim

• Introduce Web 2.0

• Its role in business today

• Spark Interest

• Convince you about its ability

For Managers

• Web- CRM, Marketing

• Give you the World’s context

• Prepare for the web boom in India

• Revolutionary leaders

• Managers of Tomorrow

Power of the Internet?

Larger Audiences

A great way to sell

Interact with users

They Interact with you

Its Cheap

Usage Today

• Commerce

• Connect (Marketing)

• Service (Longer relationships)

• Convenience and Branding

Trends

• Speed of Internet

• Web Natives

• Exploiting the Long Tail

What is Web 2.0?

Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user

experiences.

Definition

Examples

Wikipedia

• 17th most trafficked website

• Every page is user contributed

Big Things…

Google Maps

… For Free

Mash-up of Google Maps and CraigsList Rentals

Opportunities for Individuals

• 100k hits/day

• One blogger, part time

More...

• Gmail

• Google Maps

• Amazon

• Youtube

• Flickr

• Second Life

• Blogger

• Facebook

• Orkut

• tagg

10 Principles

An attitude, not technology

1. Web 2.0 is

2. Its a platform

3. Services, not a packaged software

4. The user is a contributor

Architecture of Participation

In Web 1.0 You Paid Workers For Content

Architecture of Participation

In Web 2.0 Users Give It To You For Free

Examples• Voluntarily contributed:

• Wikipedia

• Amazon Reviews

• ebay reputation

• Involuntary Contributed:

• Recommendations - based on past usage

• Collaborative filtering

5. Trust your users

• Every page can be user contributed

• Do not control

• Wikinomics or Crowdsourcing

Why it Works?

• Fame

• Attention

• Common Good

• Custodianship

6. Software that gets better the more people that use it

Network Effects

• Facebook

• Scalability - p2p

• Better Recommendations

7. Rich user experience

• New technology

• AJAX

8. Data as theIntel Inside

Flickr API

Free Pictures from Flickr

Google Maps

• Easiest high-value web service

• First you sign-up

• Then you cut and paste some javascript into a web page

9. Small pieces mixed together

Web Services and Mash-ups

• Websites that are built from pieces of other websites

• Provided for promotion

• The more usage the better

Local News

Real Estate

Houses on Maps

10. Enable the Long Tail

Google Ad Sense

• Specialized ads

• Search Engine Optimizations

Thats All

An Overview

So how was that?

Usage today

Commerce

• E-bay - No storage

• Recommend Products

• Easy searching- best prices

Connect

• Targeted and meaningful Advertising

• Facebook, Twitter and Blogs - Updates

• Allow participation

Service

• Product Queries - public platforms

• Peers help answering

• Tutorials

Branding

• Location Based service

• Stand out from the crowd

• Games - Increase brand knowledge

Final Points

• Shaping for India

• Combination with mobiles

• Global Vs Local

• Copying or Re-inventing

• Experimenting is easy

My Online Footprint

• Vikram Sivakumar

• svik88@gmail.com

• www.vikrams.info/gnanam

• www.facebook.com/vikrams

Discussion