Web Conferencing Services

Leverage the power of web and enhance the conferencing experience to grow your business

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nithin.ramesh@frost.com

Nithin Ramesh Consulting Analyst ICT Practice Frost & Sullivan

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mailto:Rajarshi.Dhar@frost.com mailto:Rajarshi.Dhar@frost.com

Understanding the components of today’s digital enterprise

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Industry facts: • The “Millennial” workforce: By

2025, millennials are expected to be ~75% of the global workforce

• Changing workforce and style: Migration changing the global working landscape, ~64% of job seekers willing to work abroad

• Quick turn-around on projects: Quicker turnarounds and on-time project delivery; key to customer delight

Source: The Digital Workplace Study by Deloitte, Frost & Sullivan Insights

But why do enterprises move towards having a digitally empowered and connected workplace?

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Changing trend • Multi-generation

workforce • The need for speed • Increased

productivity

Need to respond

• Support changes in working styles • Unify communications • Improved focus on EX • Support the concept of “Anywhere,

Anytime” • Minimum spending, maximum

productivity • Talent retention

• Use of best in class conferencing and collaboration tools

• Leverage the power of web • Ease of use, one click connect • Multi-channel accessibility • Feature rich

• Use of technology • Collaboration • Communication • Mobility • Security • Adopt cloud or hosted services • Agility & flexibility

Embrace digital empowerment

Use of next generation digital tools

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INTRODUCTION TO WEB CONFERENCING SERVICES

Understanding Web Conferencing Service

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What is Web Conferencing Service

Web Conferencing Service is a form of conferencing service where users can hold online, real-time, synchronous meetings and conferences using a web browser via Internet

USP of Web Conferencing Service

• Content & screen sharing • Instant, un-scheduled

meeting capability • Unlimited participants

Benefits fo Web Conferencing Services

• Save travel cost & time • Improve productivity • Flexibility/convenience • Better team engagement

Value chain participants

• Telecom service providers • Web Conferencing Service

providers

WCS ON LAPTOP

WCS ON MOBILE

WCS ON DESKTOP

WCS ON TABLET

From a voice only to a web based video conferencing service: The journey so far

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Audio Conferencing Services (Early 2000s)

Basic form of voice based conferencing service where two or more users communicate using two way, full duplex interactive audio

Key requirements: PSTN phones/instruments, PRI line, bridging device

Video conferencing services (Mid 2000s)

Advanced form of conferencing service where two or more parties can have interactive communication that is similar to a telephone call but over video

Key Requirements: Dedicated VC endpoints, internet bandwidth

Web Conferencing Services (Early 2009)

Currently, the most advanced form of conferencing services where users can experience face- to-face like video conferencing via web without worrying much about investing in hardware devices or downloading of additional software applications

Key Requirements: Desktop/laptop/mobile device, web browser, internet bandwidth

What activities does Web Conferencing facilitate

Meetings • Executive meetings • Team meetings • Company meetings

Performance reviews & appraisal meets

Job interviews & candidate assessments

Research & development activities • Knowledge sharing sessions • Real-time design sharing • Research paper presentations

Training support & education • Employee training • Partner education • Product training

Sales & marketing activities • Sales meetings • Marketing webinars • Product demonstrations

WEB CONFERENCING

SERVICES

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Sales & marketing finds excellent use-case in Web Conferencing

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Sales & Marketing data

Customer & Supplier data

Research & Development

Financial data

Customer information

Trade secrets

59%

56%

53%

39%

32%

19%

Source: Secondary Research

Sales data Includes • Target numbers discussion • Marketing presentations • Pricing discussions & others

Customer data includes • Customer Info sharing • Supplier interactions • Inventory data sharing

R&D Includes • Product idea discussion • Real-time design sharing • Product demo presentations

Most commonly shared content during Web Conferencing

Web Conferencing suffices the need for “Anywhere, Anytime”

From home From client place While travelling & commuting

From partner sites From theirwWorkplace In public places

Web Conferencing for • Quick discussions • Screen sharing • Co-ordination

Web Conferencing for • Project updates • Co-ordination with

colleagues

Web Conferencing for • Anytime, anywhere discussion • Quick meetings

Web Conferencing for • Status updates • Requirement

discussions

Web Conferencing for • Project co-ordination from

multiple locations • Status updates

Web Conferencing for • Real-time discussions • Knowledge sharing or

addressing people

Source: Secondary Research

97% 58%

21% 51% 20% 17%

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WEB CONFERENCING – KEY FEATURES AND TRENDS

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Key features of Web Conferencing services (1/2)

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ONE CLICK ACCESS

HIGH QUALITY SCREEN SHARING

DEDICATED MEETING ROOMS

RECORD, SHARE & STORE

FLEXIBLE AUDIO CONNECT

STAYING CONNECTED

• Participants can join the meeting by clicking a link

• The click of the link opens a web browser window using an Internet connection

• Accommodate and organize participants on a simple, easy-to-use interface

• Users can enjoy meeting room like experience on their devices

• Users get the liberty to chose the device that they want the audio connection on

• Users can either choose the phone or the computer audio system for connecting

• Web conferencing provides crystal clear screen sharing quality for the participants

• Users also have the option to integrate HD quality webcam for enhanced experience

• Web Conferencing providers offer one-click record option for the participants on their interface

• It also provides option for sharing and storing the recording

• Web Conferencing Service offering enable users to stay connected on-the-go

• Users have the option to shift from a desktop to a mobile device during ongoing call

Key features of Web Conferencing Services (2/2)

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QUICK ACTION TOOLBAR

EASY SWITCH OPTION

MOBILE APPLICATIONS

SIMULTANEOUS CHAT

LOCK OR MUTE CALL

DOCUMENT SHARING

• Service providers offer a plug-in tool bar that integrates with other collaboration tool like the Outlook so that users can quickly start, schedule and manage meetings

• Web conferencing providers offer web conferencing through smartphones

• Users can do web meetings using mobile applications provided

• Users have the option to mute or lock an ongoing call with just one-click

• This feature would allow users to restrict anyone who tries to breach the call

• The users have the option to move to a sub-conference call or to a private communication during an ongoing call

• Web Conferencing providers offer parallel chat options to the participants of the meetings

• Users have the option to chat publicly or have a private chat

• Users have the option to share videos and even various documents like PPTs, PDFs, Excel, Word, Spreadsheets and supported format images

Emerging trends in Web Conferencing Services

Enterprises today want a “single meeting, single license” experience. What used to be audio, video, and web conferences in the past have simply become online meetings.

Demand is growing rapidly with several vendors reporting greater than 20% growth in usage; bookings are growing faster than revenue which is under pressure from declining prices.

There is a strong push in the market to hit the sweet spot of sub-$10 per license (global trend), which is leading to fast- declining ASPs.

Video adoption is seeing rapid-fire growth. The distinction between video and web conferencing is fast diminishing. WebRTC and VoIP have become the cornerstone technologies lowering the barriers to adoption.

Enterprises have started to demand increased functionalities within a web conferencing solution: chat, fi