Web Content Management & Social Computing: Rivals or Partners?

Tony Byrne President, Real Story Group

Web Content Management & Social Computing: Rivals or Partners?!

Exposing the real weaknesses and strengths of web and enterprise technology products

Twitter: @TonyByrne

@TonyByrne ! ! ! ! !@[email protected] ! [email protected]!!

Copyright © 2010 Real Story Group www.realstorygroup.com

Real Story Group: What We Do

Analyze weaknesses and strengths of the tools....and vendors

Advise on successful technology selection

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Copyright © 2010 Real Story Group www.realstorygroup.com Copyright © 2010 Real Story Group www.realstorygroup.com

Finding Your Way...


Agenda

4

•  Intranet - Internet divergence •  WCM is not a replacement for social •  What is social services •  How WCM vendors do social services

Public = UGC and SM integration Intranet = some micro apps

•  Do you need community services? Public (white label) Intranet (focus on collab and activity streams)


Overlapping Scenarios?

Source: www.realstorygroup.com


What a WCM System Does


Web Content Site Management Systems

•  Critical backbone for intranet publishing

•  Now really web site management systems

•  Obviated need for portals on some intranets

•  Starting to incorporate “social” tools and simple document management


Divergence…

8

Intranet Public

Web CMS Web CMS

Collab’n / Social Collab’n / Social


“Social Software” vs. Enterprise 2.0

Mash-ups SaaS / Cloud Ajax / RIA

Social Software

Enterprise 2.0

“Collaboration and Networking within and beyond the

Enterprise”


Agenda

10

•  WCM is not a replacement for social


Your Web CMS Needs to be Social

: : "What are you doing?”

: ” : “Checking in to see how it's going in Bosnia."

: "Bosnia? They don't have roads, but they have Facebook.”

The Social Network


Typical Social Software Services


Using Your WCM Tool as a Social Software Platform


Agenda

14

•  What is social services •  How WCM vendors do social services

Public = UGC and SM integration Intranet = some micro apps


What about Public Social Media Integration?

Publish to Social Networks Aggregate public feeds Personalize based on

social graph

15

But is this “engagement”?


Doing Social Differently


Architectural Issues Around UGC

Web CMS

Content

DMZ

Public / Customer Consumers

Employee Consumers

Content Producers


Agenda

18

•  Do you need community services? Public (white label) Intranet (focus on collab and activity streams)


Different Types of Public Engagement

Branded Communities Reader Interaction

Partner Collaboration Professional Networking

Engagement

Web CMS


Scenario: Branded Communities for Peer Support


Scenario: Branded Communities for R&D

Copyright © 2010 Real Story Group www.realstorygroup.com www.realstorygroup.com 8

Humanizing through Social

Lessons from public networks:

–  Actively promote –  Recognition: foster

communities, but reward individuals

–  “Laddering” –  Push “top” lists (content,

communities, indivs) to home page

–  Explicit Q & A Forums Im

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Platforms! ECM/WCM! “Suites”! Community!

Wikis! Blogs! Niche! Public!

Source: http://www.realstorygroup.com/Research/Channel/Collaboration/Vendors!


Contact is King?

http://www.peterhinssen.com/books/the-new-normal

“Half-way to the Experience Economy”

“Contact is King”


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Content is still King

Without content, we're reduced to cavemen going "uuuurgh" at each other. A lot of social media is about pointing each other to interesting content. In fact, strip a Twitter feed of its shortened links, or take the shared pictures, videos, and blog posts out of Facebook statuses -- and "uuuurgh" is pretty much what you end up with. Without content, we're reduced to liking, or retweeting, grunts.

http://www.realstorygroup.com/Blog/2021-Content:-the-King-is-dead---Long-live-the-King! ”

“

( NOT A CAVEMAN )

Tony Byrne President, Real Story Group

@[email protected]!

!@irina_guseva!

[email protected]!!

Let’s Continue the Conversation...(...and Contact Me for Sample Evaluations)!

Date post:	22-Nov-2014
Category:	Technology
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Web Content Management & Social Computing: Rivals or Partners?

Technology