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Web Marketing 101 Search Engine Basics
| Date post: | 18-Jul-2015 |
| Category: |
Marketing |
| Upload: | realgreenanalytics |
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Web Marketing 101Search Engine Basics
What are we talking about?How to get in front of the people using the Internet.
Why are you here?So you can learn how to make better decisions for your business.
Who am I?My name is Jason Stanley, I’ve been designing and marketing
websites since 1997, and I am the managing director of Real Green
Analytics.
What is RGA?Real Green Analytics, also known as Coalmarch, is the digital
marketing division of Real Green. We produce BackOffice and
LeadBuilder.
Why are there Legos here?Because Legos are awesome. Also, we want you to have some fun
today! This is a lot of information, but it doesn’t have to be scary!
Owner action!If you see Batman, it means there is a practical action you can take
to help improve your online marketing, so keep an eye out for him!
Ready to get started?
Hold on to your pants!
Your customer has moved.
10 years ago buying a large email list
and sending newsletters and offers
worked well.
10 years ago spending on TV ads was a
guaranteed way to reach a large
audience.
10 years ago radio ads were heard by
people in their cars, homes, and
workplaces.
10 years ago people read and responded
to ads in the newspaper on a regular
basis.
10 years ago people used the Yellow
Pages to find and use local services.
What is the common factor?
Interruption!
Raise your hand if...you love getting interrupted!
Raise your hand if...you hate raise your hand questions.
The opposite of outbound...
is inbound.
Where did everyone go?
The Internet.
There are more than twice as many
Internet users now as there were in 2007.
People use the Internet
in three basic ways...
Google now processes over 40,000
search queries every second on average,
which translates to over 3.5 billion
searches per day and 1.2 trillion
searches per year worldwide.
Source: http://www.internetlivestats.com/
Facebook has 1.28 Billion monthly active
users, Twitter has 540 Million monthly
active users, and YouTube has 1 Billion
total users.
Source: http://www.mediabistro.com/
1. Google Search Engine
2. Facebook Social Network
3. Amazon.com General Merchandise Shopping
4. YouTube Video sharing
5. Yahoo! Portal, News and Email
6. Wikipedia Reference Encyclopedias
7. Ebay General Merchandise
Auction/Shopping
8. Twitter Social Media and Instant
Messaging
9. Reddit.com User-generated news and blog
10.LinkedIn Business Social Network
Top 1
0
Ok, we get it! Everyone is in
cyberspace these days!
How do you win online?
Visibility & conversion.
Visibility & conversion.
How does Google work?
Two basic things, indexing and
matching queries.
It’s under lock and key!
Determining rank.
Relevancy.
Authority.
S.E.R.P.(Search Engine Results Page)
Keyword matrix!Take a moment and think about your top three
services, then your top three markets.
Pest Control Termite Control Bed Bug Control
Raleigh Raleigh Pest Control Raleigh Termite Control Raleigh Bed Bug Control
Charlotte Charlotte Pest Control Charlotte Termite Control Charlotte Bed Bug Control
Durham Durham Pest Control Durham Termite Control Durham Bed Bug Control
Use Incognito!Using the Chrome browser with Incognito
will give you truer search results.
Ranking factors.
Remarkable content.
Content, optimize, links.
Content, optimize, links.
Create remarkable content.
Remarkable content.
Why remarkable?
It attracts links.
80/20
It gets shared.
17,559,554 views.
Use your experience!You already have tons of information that the public is
unaware of. Your competition does too, but no one is sharing
it.
Use your experience!Number of lawns treated last year? What weeds or diseases are showing
up in your area? Share useful information like this and you’ll be well on
your way!
Content, optimize, links.
Page optimization.
Uniquely valuable.
Uniquely valuable.
Phenomenal UX
Phenomenal UX
Built to be shared.
Multi-device ready.
Keyword targeted:
Keyword targeted:
Page title
Page title.
Page title.
Keyword targeted:
Headline
Page title.
Page title.
Headline.
Keyword targeted:
Body text
Keyword targeted:
URL
https://www.trianglepest.com/pest-control-raleigh
vs.
https://www.trianglepest.com/B0007TJ5OG/102-
8372974-
4064145?v=glance&n=502394&m=ATVPDKIKX0DER&n
=3031001&s
Internal and external links.
Meta description.
Content, optimize, links.
How do you get them?
You create content and perform
outreach.
How Fertilizers may be Affecting Chesapeake
Bay
Eco-friendly alternatives and practical tips for homeowners in the Bay area
Who would like this?
Who would like this?
Link building is work.
Bad links.
Hurting your rankings.
What have you learned?
You know your
customers have moved...
you understand how
Google works...
and you know what it takes to
gain visibility in search.
THANK YOU!
Jason StanleyManaging Director, Real Green Analytics
Web Marketing 201We’ll talk about local search, PPC, social media
marketing, and measuring ROI.
Get a free assessmenthttp://www.realgreen.com/experts
(it‘s super easy)
Get in touch!twitter: @jasonmstanley
linkedin: www.linkedin.com/in/jasonmstanley/
email: [email protected]
Questions?
