WEB MARKETINGLezione #18

MOBILE MARKETING

COSA CAMBIA

SMARTPHONE

SMARTPHONE STATS

https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/

INTERNET IN TASCA

GPS

FOTOCAMERA

MESSAGGISTICA

GLOBAL MESSAGING STATS

https://www.statista.com/statistics/437186/mobile-messaging-usage-

worldwide/

I GRANDI PLAYER

PIATTAFORME & APP STORE

APPLE / iOS

GOOGLE / ANDROID

AMAZON / KINDLE FIRE

FACEBOOK

https://www.statista.com/statistics/250862/

unique-visitors-to-the-most-popular-mobile-

apps-in-the-us/

IL PIANO MARKETING AL

TEMPODEL MOBILE

PERSONA MOBILE

CUSTOMER JOURNEY MOBILE

LA PERSONA RESTA AL CENTRO

Luca Contiinfo@lucaconti.it

#WMBicocca@pandemia

www.lucaconti.it

Testi di riferimento

Conti L. (2016). Web Marketing For Dummies. Hoepli Due testi a scelta tra i seguenti:

*Conti L., Vernelli F. (2016). Blog di successo For Dummies. Conti L., Vernelli F. (2015). Inbound Marketing. *Conti L., Carriero C. (2016). Content Marketing. Meerman Scott D. (2016). Le nuove regole del marketing e delle PR. Di Fraia G. (2015). Social media marketing.